Christina (Cassar) Lipinski Email & Phone Number

Florence, Alabama, Us

Past Clients: Canvas: (canvasstyle.com) jewelry/accessories startupDeveloped and executed direct to consumer (DTC) launch inclusive of revamped brand identity, site redesign and re-platform, digital marketing strategy, social platformsMadaLuxe: luxury/fashion off-price distributorBrand reposition and launch strategy for website and first DTC flagship store, digital, social, influencer campaigns

Chantilly, Va, Us

Secaucus, Nj, Us

New York, Ny, Us

New York, Ny, Us

A leading global luxury apparel brand founded in 2002 (formerly a subsidiary of Kellwood Company) with a range of luxury lifestyle products.In 2013, I was retained and appointed head of marketing for VINCE following $200M IPO and spin off from the Kellwood Company in 2013. Here, I built the entire dedicated marketing function from the ground up and executed a comprehensive Omni-channel retailer strategy, owning all aspects of Creative, Production, Social, Public Relations, Events, Media, CRM and Digital. During this time, I built, mentored and led a dedicated, 15-person, in-house creative, PR and marketing team. Highlighted results include: • Delivered double-digit growth across all channels as an integral member of the senior leadership team, boosting retail sales by 32% ($40.4M to $53.5M); higher then expected by analysts. • Delivered +127% aggregated growth in social media engagement within 1 year of new social platform launch.• Utilized CRM segmentation and re-targeting for Facebook advertising achieving a +20% lift in customer acquisition.• Doubled e-commerce sales growth in < 24 months by overhauling marketing strategy to increase online engagement. • Increased in-store traffic and sales by 149% by building and expanding a domestic retail event strategy. • Delivered 7.7% growth YTD in digital marketing-driven e-commerce sales with a 4.2x ROI. • Drove retail comps through expanded marketing program. • Increased in-store customer capture, currently trending at 82% for full-price stores, a 15% increase over 2013. • Increased DTC distribution by >800% by aggressively negotiating fall media rates with extensive value add. • Built global press strategy to drive brand awareness within the industry and retail markets.

Leading apparel manufacturer and marketer, formerly owned by affiliates of Sun Capital Partners, managing a broad portfolio of brands, including: VINCE, Rebecca Taylor, Adam Lippes, Sag Harbor, Briggs NY, Jolt, and My Michelle, as well as licensed brands XOXO, David Meister and Sam Edelman Apparel.From 2011 to 2012, as VP of Marketing, I led the strategic direction and execution of marketing initiatives for contemporary brands: VINCE, Rebecca Taylor, and Adam Lippes, under the direction of the LA-based CMO. In 2012, I was appointed Interim CMO, where I provided marketing leadership for Kellwood’s entire portfolio of brands. Key highlights include: • Chosen by private equity firm, Sun Capital Partners, to step into interim CMO role and lead all marketing functions for all brands under the Kellwood portfolio. • Pushed to incorporate an Omni-channel retailing strategy, and established KPI metrics for all initiatives.• Played an integral role in growing VINCE to become one of the company’s most successful brands. • Introduced many “firsts” for the VINCE brand, yielding transformational results in conversion and engagement. • Owned and produced all creative with 1 partner; built comprehensive communication plan to drive engagement. • Consistently delivered balanced marketing budgets by providing strong fiscal stewardship.

Following 10+ years in agency, I initially joined the Kellwood Company as Marketing Director for The Emme® Collection (2002 – 2004). In 2005, I was promoted to lead creative direction and development for Kellwood brands: VINCE, XOXO, Jolt, David Meister, O Oscar/Oscar de la Renta. Key highlights include:• Reduced yearly production expenditures by 70%. • Decreased print rates 35% by leading aggressive media negotiations. • Boosted e-commerce sales by 400% for VINCE.com since obtaining management of the site in 2009. • Spearheaded all marketing plans and collateral for the exclusive launch of O Oscar.

New York, Ny, Us

Created and executed strategic campaigns for leading CPG brands including: Ross Laboratories, Sara Lee and Bristol Myers Squibb. Key highlights include: • Developed strategy and managed the launch of Glucerna’s first print and television campaign which resulted in +69% in sales and 36% brand awareness the first year.

London, Greater London, Gb

New York, Ny, Us