Christina (Cassar) Lipinski Email & Phone Number

Florence, Alabama, US

Past Clients: Canvas: (canvasstyle.com) jewelry/accessories startupDeveloped and executed direct to consumer (DTC) launch inclusive of revamped brand identity, site redesign and re-platform, digital marketing strategy, social platformsMadaLuxe: luxury/fashion off-price distributorBrand reposition and launch strategy for website and first DTC flagship.

Chantilly, VA, US

Secaucus, NJ, US

New York, NY, US

New York, NY, US

• A leading global luxury apparel brand founded in 2002 (formerly a subsidiary of Kellwood Company) with a range of luxury lifestyle products.In 2013, I was retained and appointed head of marketing for VINCE following.
• Delivered double-digit growth across all channels as an integral member of the senior leadership team, boosting retail sales by 32% ($40.4M to $53.5M); higher then expected by analysts.
• Delivered +127% aggregated growth in social media engagement within 1 year of new social platform launch.
• Utilized CRM segmentation and re-targeting for Facebook advertising achieving a +20% lift in customer acquisition.
• Doubled e-commerce sales growth in < 24 months by overhauling marketing strategy to increase online engagement.
• Increased in-store traffic and sales by 149% by building and expanding a domestic retail event strategy.

• Leading apparel manufacturer and marketer, formerly owned by affiliates of Sun Capital Partners, managing a broad portfolio of brands, including: VINCE, Rebecca Taylor, Adam Lippes, Sag Harbor, Briggs NY, Jolt, and My.
• Chosen by private equity firm, Sun Capital Partners, to step into interim CMO role and lead all marketing functions for all brands under the Kellwood portfolio.
• Pushed to incorporate an Omni-channel retailing strategy, and established KPI metrics for all initiatives.
• Played an integral role in growing VINCE to become one of the company’s most successful brands.
• Introduced many “firsts” for the VINCE brand, yielding transformational results in conversion and engagement.
• Owned and produced all creative with 1 partner; built comprehensive communication plan to drive engagement.

• Following 10+ years in agency, I initially joined the Kellwood Company as Marketing Director for The Emme® Collection (2002 – 2004). In 2005, I was promoted to lead creative direction and development for Kellwood.
• Reduced yearly production expenditures by 70%.
• Decreased print rates 35% by leading aggressive media negotiations.
• Boosted e-commerce sales by 400% for VINCE.com since obtaining management of the site in 2009.
• Spearheaded all marketing plans and collateral for the exclusive launch of O Oscar.

New York, NY, US

• Created and executed strategic campaigns for leading CPG brands including: Ross Laboratories, Sara Lee and Bristol Myers Squibb. Key highlights include:
• Developed strategy and managed the launch of Glucerna’s first print and television campaign which resulted in +69% in sales and 36% brand awareness the first year.

London, Greater London, GB

New York, NY, US