Christina Lu Email & Phone Number

United States

San Francisco, CA, US

I serve on the board advising on growth, marketing, events, strategy, business pitches and company launch.HELLO HAPI is a movement rooted in feeding curiosity with an authentic exploration of the unique flavors of the Asian diaspora and its influence on mainstream culture. We believe in creating a sense of belonging by reclaiming agency and our narratives..

I serve on the board and am Head of Events, growing our community and leading belonging.Asians in Advertising is an organization focused on growing an inclusive community by connecting Asians in the advertising & marketing industry, elevating them to the next level in their career, and showcasing Asian talent to shine a light on them.

London, England, GB

• Key clients: Goldman Sachs, IKEA, Serta Simmons BeddingStrategy
• Champion north star strategic vision on key client accounts
• Develop full funnel communication plans of the consumer journey across paid, owned, and earned channels and partner closely with global cross functional teams (insights, gaming, innovation, planning, activation.
• Analyze, interpret and distill insights into strategic story to render target audiences into clear, actionable people
• Spearhead innovative GTM strategies and media activations, including facilitating internal and external IAT ideation workshopsNew Business, Thought Leadership & Management
• Lead strategy for new business pitches

I advise on brand launch strategies, product portfolio, communications framework, consumer journey, and marketing. Clade is a new, leading name in eco-luxury fashion that's setting a new standard for quality and sustainability. Starting with the world's first 100% regenerative, certified-human wagyu leather jacket, Clade brings together timeless design and.

New York, New York, US

• Key Clients: AbbVie, Adobe, American Family Insurance, Coca-Cola, Cognizant, Fitbit, Gilt Groupe, Google, Hulu, Meredith, LinkedIn, Netflix, NFL, Shire, Target, UNICEF, Verizon, YMCA, YouTubeStrategy & Data Insights
• Led firm's Strategy Practice partnering with global cross functional teams to execute B2B and B2C projects including but not limited to brand strategy, quantitative and qualitative research, portfolio architecture.
• Leverage statistical analysis including factor analysis, correlation analysis, regression analysis, significance testing, and more to translate data into distilled insights
• Spearhead end to end qualitative and quantitative research including survey creation, vendor management, fielding, and data analysisNew Business, Thought Leadership & Management
• Lead strategy on new business pitches to increase firm revenue, create proposals and write SOWs
• Directed Best Countries study launch in partnership with US News & the Wharton School at Davos 2018 World Economic Forum

New York, NY, US

• Key Client: Eli Lilly
• Helped launch new biopharmaceutical brand to highly competitive market by managing hundreds of print, TV, digital, and other integrated work streams from creative brief to post production
• Collaborated with cross functional teams including but not limited to project management, creative, finance, production, etc. to write strong and inspiring agency briefs
• Assisted with day to day client communications and relations
• Led thought leadership and competitive analysis reports

Paris, Ile-de-France, FR

• Key Brands: Absolut, Ballantine's, Beefeater, Chivas Regal, Jameson, Malibu, Martell, G.H. Mumm, Perrier-Jouet, The Glenlivet
• Helped create LATAM insights report and distribute to key stakeholders and C-Suite executives to inspire new product innovations and creative marketing campaigns
• Assisted with evaluations of North and South America marketing campaign awards
• Analyzed and created executive presentations, data-driven social media competitive reports, and digital spend analysis to help shape marketing and digital strategy across 9 markets for key portfolio products
• Managed creative vendor as day to day contact on key projects and initiatives

• Helped convert free user program to a paid subscription model
• Pinpointed key product enhancements, owned product roadmap strategy
• Leveraged content marketing, SEO, A/B testing, social media, and data analytics to surpass customer acquisition goals
• Spearheaded and led all communications on newsletter subscriptions, blog, social platforms (Facebook, Twitter)
• Lead partnerships and collaboration with other industry leaders to increase brand awareness and product usage

• Spearheaded school’s strategic brand positioning, developing and translating its mission statement, public relations documents, and from Chinese to English.
• Expanded and grew the foreign language instructor curriculum from the middle to elementary school, increasing student participation by 25%.
• Directed and executed the school’s first English speaking field trip, sparking the first of many language immersion initiatives.
• Created interactive and immersive syllabus that integrated English learning with relevant cultural context.

Exeter, Rhode Island, US

• Spearheaded outreach to newly acquired California branches resulting in the first inside sales driven deal
• Drove and achieved sales goals from prospecting to implementation across a portfolio of technology products and services
• Collaborated with internal cross functional teams and trained new hires on sales strategies for security, data center, cloud, networking and UC technologies
• Managed book of clients as day to day client
• Proactively identified and generated new customer relationships through sale of key offerings, researching accounts/prospects to gain understanding of business function and need
• Developed relations with manufacturer representatives including Aruba, Avaya, Cisco, HP, Microsoft, VMware