Pioneering paid media excellence within the #1 Luxury Hospitality brand

Head of Global Media

Head of Global Media InnovationPaid/Owned/Earned

Paid/Owned/Earned

Head of North America media strategy, planning & execution

Revlon

Revlon

Reckitt Benckiser

•Responsible for building and maintaining all social media platforms i.e (Twitter and Facebook)•Write and edit daily content/strategies for mediums to leverage the Nevada Smith brand•Leverage owned,earned and paid media by creating tactics to grow followers on a monthly basis•Analyzed social media users and investment to create conversions and ROI

• Liaison between Anheuser-Busch and accounts, help promote product and market accordingly throughout New York City•Perform media activities for a specialized revenue increasing program; coordinating involvement and brand engagement for AB's portfolio•Track inventory and sales for brands reporting incremental sales data for each case, barrel and POS material; allocating and budgeting certain amounts to each account•Presented proposals for national brand activation implementation, proposing effective ideas to increase sales and brand implementation of Bud Light draft and bottles for the NFL in New York

Completed a Masters in Marketing Practice, this masters program operated as a marketing consultancy agency. I worked on a number of projects for clients which can be seen in the 'Projects' section belowThese projects were for various global and domestic clients, such as Travelodge (equivalent to Holiday Inn), Catholic Institute of Deaf People (equivalent to Deaf America), Lynda Booth Cookery School (equivalent to Rachel Ray) and L'Oreal, other clients prefer their respective companies remain confidentialAs a marketing advisor I provided services for clients such as market research, event management, digital marketing, brand development, market analysis', brand positioning, brand planning and entry strategies

•Manage communication and projects for a gynecological surgeon and her medical team •Serve as a liaison between the patients and clinical staff•Manage all physician billing inquiries; which includes surgeries, physician consult and post operative visits•Work heavily with Clinical Information Systems, Cadence and Electronic Medical Records •Assisted in creation of Post/Pre TBI form used in MSKCC Electronic Medical Records by physicians

•Implemented block scheduling for each soccer fixture•Composed weekly press reviews for management; recording data for each live event•Managed musical events for the venue, responsible for business development•Developed concept for social media strategy, attaining a certain number of social media impressions

•Built strong relationships with publicists for recurring artists of this particular venue; updated artist’s contact information and obtained certain footage for the media department for upcoming artist events•Updated the weekly information that was presented on the public Live Nation website•Assisted in the management team that created and set up media party for performer Weird Al Yankovic•Wrote press releases for artists such as: Kenny Loggins, Ringo Starr & His All Star Band and Kathy Griffin

•Conceptualized the digital strategy with the publisher for the new website premiere •Conducted the preparation of presentations for employees with the use of Microsoft PowerPoint and Microsoft Excel•Tracked the advertising record history for clients such as Budweiser and C.I.E.; assistant to project manager for specific clients