Christina Harkness Email and Phone Number

Responsible for coordinating go-to-market plans for Subaru of America carline- and brand-level product launches. Assists in developing the carline communications strategy, market research, and vehicle messaging guides.

Led the strategy, development, and execution of Subaru’s national media sponsorships, integrations and content partnerships. Co-led the strategy and delivery of Subaru’s 9-figure national media budget to and ensured support of all Subaru brand priorities such as vehicle launches and Love Promise campaigns.

Strategically develop multi-platform partnerships that generate new non-linear dollars and production fees, and supported high-profile network initiatives. Present to wide-range of media professionals including agency executives and client CMOs & Brand Managers. Primary networks: TBS & TNT with frequent collaboration across Adult Swim, truTV, and CNN.

Developed and sold cross-platform partnerships that generated incremental media dollars, aligned with priority network events, and exceeded client objectives. Served as Development lead for iHeartRadio Music Awards, working closely with VPs, consumer marketing, and production teams to deliver custom, 360 degree campaigns. Managed two Summer Interns and revamped 10-week intern program to foster weekly growth and learning. Primary networks: TBS & TNT.

Delivered marketing solutions in response to RFPs and seamlessly transitioned sold partnerships to the Activation team for successful execution of agreed-upon deal points. Integral in development of proprietary web-based tool that tracks promotional inventory, provides up-to-the-minute analytics, and creates seamless end-to-end internal communication across ad sales, marketing, and operational teams. Led submission process for Awards which garnered industry recognition and award wins; managed $75K budgetPrimary networks: TBS & TNT.

Project managed all sponsorship elements for high-profile TBS tentpoles including JFL Comedy Festival, Trends With Benefits, and Very Funny News. Served as main point of contact throughout entire production process for ad sales, clients, creative agencies, production teams, and on-site vendors. Ensured assets were delivered on time and provided solutions for compromise between creative and client objectives. Primary network: TBS.

• Assisted team of 20 in all administrative duties.• Managed $100K budget for client premiums, including vendor correspondence, ordering, and inventory management.• Project managed the execution of all TBS acquired series. Liaised between network teams, ad sales, and agency clients for all sponsor materials, production, feedback, and approvals of on-air elements. • Executed title sponsorship of Just for Laughs Comedy Festival and worked closely with client, ad sales, and production teams to create seamless on-air and digital executions, and successful on-site activations.

• Assisted team of 12 Ad Sales AEs and Planners, and served as interim assistant to Ad Sales SVP.• Managed the 2009 & 2010 NY Upfront guest list and ran the on-site event registration.• Took on added responsibilities by assisting integrated marketing team with sponsorship outreach and client premium management.

Team of two responsible for marketing and promotion of local retail shops and restaurants with goal of attracting new visitors and stimulating economic growth for the historic downtown. • Provided PR, marketing, and on-site support for Farmers’ Markets, Art Strolls, and opening of The Flash music venue.• Served on planning committees and assisted with logistical support for major fundraising events including annual Brewfest beer festival and He Said Beer, She Said Wine auction & tasting at Longwood Gardens.

Consulted with healthcare executives to generate advertisements for the 31 magazines. Often covered for other sales representatives and met tight weekly deadlines.