Christina Minshull Email and Phone Number

A brand is the most valuable investment a company or individual can make.Whether you’re a CEO, Founder or Executive - creating a strong brand presence on social media differentiates you in the market, attracts new opportunities and turns your potential into reality. Executive Social has massive untapped potential with less than 1% of LinkedIn members creating thought leadership content. - 71% of consumers are more likely to buy from a company if its CEO is active on social media.- 65% of tech investors say lack of social media presence, including top executives, is a red flag when evaluating for investment.- 65% of B2B buyers say that when evaluating partnerships or vendors, a brand with a visible executive team presence on social media will win over an otherwise equivalent brand without.Be the in the elite 1% to build a brand so strong that people stop and pay attention. Hire a Former Head of Marketing for social strategy, social media audits, consulting, executive ghostwriting and masterclasses. Unleash Your Brand Potential: www.thebrandaudit.ca.

Experienced, ROI-focused, Brand-Centric B2B Content Creator with 25k+ following on TikTok and LinkedIn in UK,US and Canada. I speak about personal brand, career advice and social media strategy. I believe in collaborating with high integrity brands I actually use and love. Previous work with Hootsuite, HubSpot, Marketing Week, Mark Ritson Mini MBA, W Hotel and various Tech & Marketing conferences. DM for brand collaborations and learn more about my professional audience, stats and examples of prior collaborations here: https://thebrandaudit.ca/pages/creator-partnerships

Head of two departments (Marketing + Design) reporting to CEO. Part of 6 person executive team leading business with two CEOs transitions during tenure.Created the first global marketing strategy for 10-year tech startup in a highly competitive and undifferentiated stock media industry. Spearheaded various new strategic revenue generation projects within highly volatile financial and operational state including financial issues, 2 series of layoffs, turnover of 5 CEOs, and 4 Heads of Marketing.Brought strategic, client-focused, and data-driven perspective leading all marketing functions (brand marketing, demand generation, content marketing, digital marketing, PR, communications, partnerships, influencer strategy, social media, and design) developing strategy within larger business objectives.Worked collaboratively with Tech, AR, Sales, Finance, Product, HR & Ops, I built a brand-to-demand engine from the ground up with a focus on long-term sustainable brand and revenue growth through client retention and acquisition. Launched first global marketing strategy, first brand identity, first brand strategy, agile brand campaign process, first digital strategy including SEM and paid social, revised content strategy, new Blog, new team structure, new MarTech stack, and first measurement strategy. Led digital transformation including implementation of Hootsuite for social management, GA4, and HubSpot for client journey mapping, Sales Churn Analysis. Results: 75,760% YOY increase in brand impressions, 5,349% increase in brand mentions, 3,504% publications speaking about Stocksy, 300% increase of share of search, 117% increase in social followers, SEO improvements including a 48 to 17 rank and 54 to 7 for industry keywords. Spearheaded HubSpot implementation for further measurement of sales churn, MQLs, SQLs, ROAS, revenue attribution etc.

Reporting to Head of Marketing & CEO, developed EY Canada’s first brand team of 8 direct reports managing Brand, Content, Social, Digital, Sponsorships & Employee Advocacy Strategies. Led digital transformation implementing strategy, measurement and platforms/software like LinkedIn, Twitter, Instagram, Marketo, Adobe, Sprinklr, Demandbase & Hootsuite Amplify. Responsible for both brand and digital lead generation campaigns – including all D&I and Employer Brand strategy. Drove 2,194% YOY increase in impressions, 2,777% YOY increase in website traffic from social, 271% YOY increase in social engagement, 600% YOY increase in Canadian business decision makers’ SOV, qualified leads, 1,200% increased employee advocacy and $1M+ of viral reach value.

Marketing consulting on brand, content and LinkedIn social strategy for LinkedIn’s largest Enterprise Technology partners (ex. Microsoft, Amazon, IBM, Cisco, Dell, Hootsuite). Helped clients generate increased brand awareness and generate MQLs (Marketing Qualified Leads) – in some cases increasing LinkedIn-generated leads and revenue YOY 300%+. Created content and social media strategies, presented to executive C-suite leadership and developed key LinkedIn storytelling decks. Due to turnover, handled 2 roles of a Sr. Account Executive (Sales) and Marketing Client Solutions Manager (Marketing) for 7 months – achieving a 10M+ dollar annual ad revenue quota.

•Due to team transition, I handled both my role (Client Solutions Manager) as well as a Senior Enterprise Tech Account Executive role. This included selling LinkedIn advertising, advising on content & social strategy and managing the relationship with 21 Enterprise Tech partnerships until a new Sr. Account Executive was hired.

Brand, Content & Social strategy for one of Canada's largest Telecommunications companies. Spearheaded Shaw Business’ digital transformation - developing brand, content marketing and social media strategy. Generated 87% increase in social followers, 2,700% increased brand impressions and 154% increase in lead generation through creation of strategy, measurement and attribution frameworks, traditional & digital channels and a website content hub with video and written thought leadership. Managed social media platforms of LinkedIn, Facebook, Instagram and reported key brand content and social insights to CMO and Executive Team.

Brand & new destination marketing for Canada’s 2nd largest airline. Elevated WestJet brand and drove 135% YOY increase in flight & vacation revenue by creating international co-branded marketing campaigns utilizing traditional & digital mediums including digital, social, print, radio, content, OOH and TV. Collaborated with both internal teams and external agencies. Managed marketing relationships and multi-million-dollar media budgets with 20+ marketing partners – including travel destinations, luxury hotels and Disney & Universal Orlando.

Brand and performance marketing for Canada’s largest Sporting Retailer. Led rebrand of SportChek winning a Bronze Cannes Lion for “Your Better Starts Here” and Marketer of the Year by Strategy Magazine. Cultivated marketing relationships and campaigns with 25+ partners: adidas, Reebok, TaylorMade, Nike, Under Armour etc. Campaigns included traditional & digital mediums including online, social, print, radio, content, PR, OOH and TV. Collaborated with internal departments and external agencies and created a new vendor partnerships program funding multi-million-dollar brand initiatives. Led SportChek’s first flagship store grand opening which generated 200% of projected sales objectives.

Hired for NHL season contract as part of 3 employee brand marketing team. Developed integrated brand to demand omnichannel Oilers campaigns - traditional and digital channels (TV, OOH, digital display, radio, print magazines, website, email and social). Led marketing, promotions & game night execution. Responsible for ticket sales revenue, marketing research, email strategy, VIP initiatives and written and video content for social media.

Led marketing and promotions for Western Canada’s largest radio conglomerate. Cultivated and promoted the brands for C95 (Top 40) and Rock102 (Rock) radio stations.