Christina O'Connor Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

As part of the Global business marketing team at Pinterest I led global campaigns and programmes across North America, EMEA, LATAM and APAC to build awareness and drive demand for Pinterest advertising solutions with advertisers and agencies.

Dublin, County Dublin, Ireland

As the lead for Content & Events in EMEAL, I managed a team that launched thought leadership content and integrated campaigns across the EMEA LATAM region. As part of the leadership team in EMEAL I focused on ensuring alignment across marketing and sales stakeholders, while also collaborating closely with the global marketing team and cross-functional partners. The aim was was to bring regionally relevant campaigns to life across EMEAL keeping local market insights and localisation at the core.

Dublin, Ireland

As a Senior Field Marketing Manager, I led the marketing strategy for UKI and scaled activities across EMEAL. This role was in a growing business line and as a senior leader in the team, I had the opportunity to work on various projects in a number of areas including brand campaigns, demand generation, events, and sales enablement. Some highlights include: -I launched the first B2C campaign for learning solutions in EMEAL focused on the UK market. This involved close partnership with global marketing, local agencies, and sales leadership. -I was an active member of the UKI leadership team driving close sales/marketing alignment.-I led the development of a scaled case study programme for our venture markets where there was no dedicated marketing support to ensure we could build our brand across EMEAL. -I collaborated with global marketing partners to launch the first ABM campaign in EMEAL and led the SD/Marketing relationship.

London, United Kingdom

I joined the LinkedIn Learning solutions marketing team as the second field marketer in EMEA. My focus was on setting the foundations for building the LinkedIn Learning brand in EMEA. I worked on creating an in-person event series to engage with prospects and customers, a webcast programme, case studies and demand generation activity all in close collaboration with sales stakeholders and the global marketing team. During this time the business was in rapid growth and the team doubled in size. I played an active role in hiring new team members, coached and mentored them to ensure they were set up for success.

London, United Kingdom

In my role as Marketing Manager, I led Global content campaigns to build the LinkedIn Marketing Solutions brand. I partnered with colleagues across the globe to deliver content and integrated campaigns. This involved strategy, planning, execution, and reporting. In EMEA I partnered with the field marketing team on events such as Advertising Week Europe, Festival of Marketing and various internal events that we hold. I worked with regional marketers to localise content relevant to their market. I worked closely with Product Marketing to create content that supported and elevated product launches.

County Dublin, Ireland

In my role as Associate Marketing Manager I focused on content marketing. I worked to produce and publish daily content for our LinkedIn Marketing Solutions EMEA blog. I managed our LinkedIn Marketing Solutions social channels for EMEA. As a content team we create content that will be relevant and useful to our audience and I managed demand generation campaigns to launch our latest LMS content across EMEA. I partnered with our Product marketing manager to launch products in region with localised content, video and case studies. I also worked with our events manager to execute content around events that we host or attend.

County Dublin, Ireland

My key responsibilities as Marketing Specialist included: Coordination across multiple teams such as PR, Insights and sales. I managed the localisation process for content and sales collateral across key regions in Europe. I managed the procurement for the team and I partnered with regional marketing leads to support various customer and prospect events such as the LinkedIn B2B Forum at Advertising Week Europe, Tech Connect London and Tech Connect France. I also worked on a project to Migrate the LinkedIn Marketing Solutions EMEA blog onto a new CMS platform and worked on producing & publishing daily blog content on the blog.

County Dublin, Ireland

I joined the LinkedIn Marketing Solutions Marketing team as a coordinator to support the team in a variety of areas. The aim of the team is to work across EMEA to amplify the LinkedIn Marketing Solutions brand. During my time as a coordinator I worked on various projects and my tasks included content creation, localisation, webinars, demand generation and events.

Following on from the Graduate Programme I joined the Talent Acquisition team. In my role as coordinator for the EMEA Talent Acquisition team I partnered with the business and the recruiters to ensure a great candidate experience across all stages of the recruitment process. I became an experienced user of a variety of systems that were used throughout the recruiting process. I was responsible for the preparation of the monthly report for the team budget and finances. I played an active role in the management of the media campaign the team used to ensure that roles were advertised to ensure consistent candidate pipeline. I also played an active role in the coordination and organisation of the EMEA team’s attendance at career fairs.

I spent one year on the PayPal graduate programme. Throughout this time I was involved in intensive training, projects and initiatives for the company. More specifically throughout my time on the programme I worked in customer solutions, developing my skills and product knowledge. I worked in Talent Acquisition focusing on social media and online employer branding. I completed a project based on implementing coaching within the customer solutions department and I developed my presentation skills at monthly meetings with the EMEA leadership team.

Ucd Michael Smurfit Graduate Business School

This is a practical action learning masters programme in which I worked on projects for commercial clients such as PayPal, Alltech and Ernst & Young. I also completed modules in Strategic Market Management, Account Management and Selling & relationship skills. I was selected to represent my Masters class at the UCD MIchael Smurfit Graduate Business school annual business breakfast. Here I addressed a crowd of over 100 people throughout the event and introduced An Taoiseach of Ireland Enda Kenny who was the keynote speaker.

164 Shelbourne Road, Ballsbridge, Dublin 4

• Developed an innovative online graduate recruitment strategy.• Assisted in various stages of a significant recruitment campaign for property surveyors.• Created powerpoint presentation slides to accompnay exisisitng induction presentation.• Management of the company database.• Assisted in the preperation of promotional brochures.

Marketing Leadership, Distinction

Msc Marketing Practice, Marketing

Activities and Societies: Project Manager for Aviva Stadium Project, Recruitment and Selection for the MSc Marketing Practice, Team.

Bsc Business & Management, Business, Marketing

Activities and Societies: Founding member of BAM soc(Business and Marketing society), DIT Fashion Society, Well for ZoeFounding member.

Erasmus Year, Business

Education record

Professional Diploma, Digital Marketing

In February 2014 I undertook the Professional Diploma in Digital Marketing. This is a practical course designed to help improve online.