Christina Roper Email and Phone Number

• West region liaison between executive leadership and Boston headquarters• Create marketing campaigns from ideation to execution on a local, regional, and national level• Create a yearly marketing plan that is localized and aligned with the national vision• Research and align targeted events for the company to sponsor, speak at, and attend• Work with local PR agency to story mine, promote projects, and place leadership as industry thought leaders• Create competitor analysis and SWAT reports• External marketing includes, paid social campaigns, community engagement, events, and conferences• Collaborate with marketing team to create marketing collateral including, video production, mass email, micro-sites, print and digital brochures, company branded merchandise, and custom pursuit marketing material• Provide content for internal communication and social media• Provide marketing support for internal efforts including DE&IUpdate• Leading company culture for the Northern California region• Planning and organizing team building events and activities• Organizing community engagement

• Planned and organized luxury private events from conception to completion to build relationships and execute sales goals. • Managed a nine-person team and oversaw event budget and logistics.• Led and managed key stakeholder relationships.• Organized and managed event logistics.• Brainstormed with team to create effective events to target our customers and create the largest ROI.• Conducted follow-up event meetings to go over what worked well and what needs to be improved on.• Organized venues, budgets, guest lists, catering and event timelines.• Trained customer service, marketing and sales teams for events.

• Led the activities of the Marketing Communications Department, including managing three direct reports, short-term and long-term scheduling, resource needs, and developing and managing the $750k annual marketing budget.• Spearheaded the strategic and tactical execution of all marketing campaigns and activities, including advertising, public relations, events, promotions, and sales tools. Implemented performance metrics and tracking tools to measure results.• Directed market/customer research and competitive analysis to identify market opportunities and translate results into actionable insights for the business team.• Developed short and long-term plans and budgets for the marketing and communications program and its activities, monitored progress, assured adherence, and evaluated the performance.• Oversaw integration, implementation, and measurement of the corporate brand strategy across all aspects of the business.• Responsible for creating, implementing, and measuring the success of a comprehensive marketing and communications program that enhanced the company’s image and position within the marketplace and facilitated internal and external communications.• Collaborated with the business team: sales, showroom, dealer network, manufacturer, and delivery, to create and implement effective go-to-market strategies for new and existing products, systems, programs, and services.• Collaborated with sales management, creative and content teams, and distribution partners to create integrated marketing programs that drove interest, influence, and achieved sales and growth targets.• Collaborated with sales management and sales team to determine company engagement and participation with trade associations.• Led special projects as assigned, such as special events.• Collaborated with sales team and dealer partners to develop and strategize the yearly co-op advertising budget and marketing campaigns.

• Developed and executed a local marketing and PR strategy that in 2019 exceeded sales goals by 104%, acquired 600 new customers, and maximized multiple store's exposure in Northern California.• Planned, executed and promoted in-store events including product launches, public appearances, runway shows, top client luncheons, and charity programs• Directed internal and external communication including press releases, community letters, invitations, email blasts, signage and online calendar listings• Partnered with the National Media Relations team to secure publicity for the Northern California region• Developed and implemented a local press strategy to support the brand vision and garnered over 150 press hits for San Francisco, Palo Alto, and San Jose locations between 2017 to 2020.• Established relationships with influencers and negotiated contracts for brand exposure and event coverage• Maintained marketing budget and negotiate vendor support to extend available funding• Influential in opening San Jose store that exceeded opening weekend sales plan by 150%.• Served as a member of eight-person Senior Leadership Team regularly presenting data and metrics to analyze and improve on.

• Strategized and implemented public relations and promotional programs to strengthen brand and support business goals.• Built and maintained relationships with key consumer and trade media including San Francisco Chronicle, Diablo Magazine, and Nob Hill Gazette.• Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.• Established omni-channel objectives throughout branding and digital platforms using store systems, online, mobile, and marketing tools.• Monitored campaign performance and reported findings to management.• Work directly with Director of Marketing to analyze the store's existing client base and define appropriate opportunities for new acquisition.• Work with the store Senior Leadership Team analyze data and work to maximize local Public Relations strategy.• Planned, managed and prepared marketing department budget.

• Contractor work for companies ranging from financial technology investors to real estate agents.• Devised marketing strategies to engage with and influence general public in support of accomplishing business objectives and boosting revenues.• Improved corporate branding.• Managed social media accounts by composing content, engaging with followers in comments, monitoring activities, and researching trends.• Authored press releases and communications materials to share vital information and promote intended message.• Worked cross-functionally to deliver results for assigned projects.• Worked on multiple projects simultaneously.

• Worked with c-level executives on public and corporate communications.• Served as point-person for inbound product and technical inquiries from media.• Built a network of trusted relationships with key product and related media.• Arranged interviews to have company featured in large media networks including New York Times, Bloomberg, Wired Magazine, and CNBC.• Created and organized advertisement material for Wired Magazine• Designed and implemented new website to re-brand company.• Proactively distributed newsworthy press releases and blogs about blockchain related topics, news, and trends.• Lead a weekly “lunch and learn” meeting for engineering staff to keep everyone up-to-date on what was new and newsworthy in blockchain technology.• Planned and organized 20+ trade show events including SXSW and international shows• Implemented and ran social media channels including Twitter, Facebook, LinkedIn, Google+, and several online review sites• Communicated with business leaders to better understand needs and developed project scopes to achieve successful outcomes.• Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.

• Write and edit newsletters, website content, internal memos, announcements and press releases.• Serve as point-person for inbound product and technical inquiries from media.• Build a network of trusted relationships with key product and related media.• Work as brand ambassador at industry trade shows.• Proactively distribute newsworthy press releases and blog posts about industrial related topics, news, and trends.• Work directly with company president to be the voice of the company on social media platforms.• Other responsibilities include proofreading, print approvals, database updates, material archiving and social media monitoring.

Public Relations Roles• Provide communications expertise to company's branding campaigns, philanthropy efforts, marketing collateral, and special events• Organize Project Runway audition• Organize fashion shows• Conduct auditions• Maintain social media, including Twitter, Facebook, LinkedIn, Google+, and several online review sites• Create branding campaigns• Work directly with fashion designer on how to conduct interviews and general communications• Proactively distribute newsworthy press releases and blog about fashion related topics, news, and trends• Worked as and hired brand ambassadorsExecutive Assistant Roles• Managed complex calendar• Booked domestic travel, including air, hotel, and transportation• Administrative duties• Created and managed expense reports• Email management