Christina Ruggieri Email & Phone Number

Avondale, PA, US

Grit & Grow aims to leverage scientifically proven methods to help children come the best version of themselves through 1-1 and group sessions focused on building self esteem, confidence, positive self talk, and improving their wellbeing in and out.

Toronto, Ontario, CA

Managed 50 person team including Partnerships, Complaints Intel, Triage, Agile and PDLC Delivery. Partner contracts, vendor systems, strategic future solutions, performance, and quality control. Launched Complaints Intelligence - mining customer feedback and developing roadmaps to improve customer experience. Delivery Execution (Project Management) team to.

Toronto, Ontario, CA

Leading infrastructure strategy, consumer credit ecosystem design, vendor and platform evaluations, scalability, extensibility, and target state capabilities mapping of US Credit portfolio. CX, UX, E2E Journey Mapping.

Wilmington, DE, US

• Owned digital vision and execution of consistent and exceptional digital experience delivered to our customers when, where, how they want.
• Curator of digital roadmap, prioritization, UX design, and release management of digital assets including.com, secure environment, mobile app and social strategy.
• Launched "best in class" credit mobile app experience utilizing clean design principles.
• Continuously evolving FSF Tech stack - vendors and platforms - and how we may achieve our strategic goals.
• Digital Analytics owner of customer insights, front end tag management, dashboards, and customer level engagement strategy targeting.

New York, NY, US

• Liaised $200MM Global Real Estate Budget for JPMC DE, coordinating LOB needs and priorities.
• Brought digital communications to the forefront of intra-campus employee communications strategy by launching first-ever employee-based EM subscription services, mobile-friendly EM executions, and.
• Led, motivated, inspired, and commanded a volunteer force of 100+ JPMC Employees in order to accomplish the "biggest and most amazing Employee Appreciation Week in over 25 years" at the company. Impact 3600+ employees.
• Developed and facilitated relationships and budget investment for EAW 2016 - featuring over 30 campus-wide events in 6 days including Eagles Feature: Brian Westbrook, Chase-a-palooza featuring local talent, flash mob.
• Designed and launched innovative JPMC Pop Up Shop featuring on-site retail installation of custom curated JPMC merchandise for purchase through 3rd party vendor partnership.
• Relationship Manager - JPMC Global Real Estate, DE local government, food services vendors (Restaurant Associates and Aramark), and 50+ contractor staff for Wilmington Campus.

New York, NY, US

• Southwest Airlines Co-Brand, Acquisitions
• Managed largest Travel and Entertainment "TnE" Acquisitions portfolio in Chase for 2 years.
• Revived "on site acquisitions" airport retail sales channel with 15 locations, national distribution. Increased acquisitions 140% YOY in channel converting to purely digital application process.
• Managed various online distribution channels and such as chase.com, affiliates, paid search, retargeting, in-flight media banners. Grew channels 115% YOY in stagnant atmosphere.
• Launched In-Flight channel for card acquisitions; Owning end to end optimization of digital assets, design, promotion, placement, and conversion rates to ensure maximum number of conversions.
• Leveraged unique IT/MKTG background to lead redesign of card acquisitions landing pages to multi-device responsive format, +200% mobile conversion rate.

New York, NY, US

• Southwest Airlines Co-brand, Portfolio Management
• P&L responsibility for SWA Portfolio including spend, OS, retention strategy oversight.
• Redesigned and relaunched all onboarding materials aligning corporate goals to drive revenues through spend and balance build strategies. Drove new to book sales +110%.
• Responsible for all digital assets and strategy such partner owned online banners, online media strategy, chase.com/southwest website, "refer a friend", rewards redemption communication.
• Drove web traffic +120% YOY with redesign and relaunch of Co-Brand microsite.
• Special Interest Finance SWAT team tasked with Product Team/PO Request procedural alignment.

New York, NY, US

• VP Amazon.com Cobrand
• Launched Chase's presence on "Credit Card Marketplace" - a new acquisitions channel hosted within Amazon.com
• Led multi-card strategy allowing customers to choose any of the three new card designs. Plastics design, tech design, communications strategy.
• Supported Amazon.com Biz Card contract negotiations and product development (biz dev)Ink by Chase, Innovation Team
• Launched "Jot" - Chase's first SMB mobile app - including app development, testing, and marketing collateral development. In market June 2011.
• Built post-launch dashboard for mobile metric reporting to executives

New York, NY, US

• Designed first in market Facebook, YouTube, and SMB Community Portal social experiences. Matched to target demographic based on audience fit, brand impact, and logistical feasibility.
• Developed first in bank ROI calculator for benchmarking online media buys for future media plan valuations.
• Led Blueprint digital branding construct and launch

• Founded IT consulting company with a customer base of 30+ clients.
• Service-based model focused on UI/UX web design, thin and fat client design and support, infrastructure consulting, web and data hosting, web analytics, open source platforms, and clientele on-site training.
• Analyzed local market trends, consumer potential, competitive landscapes, and potential market threats in order to define our target sector, define our pricing strategy, and project future growth.
• Designed and coordinated local marketing campaign and tangibles, increasing clientele by 250%.
• Exceeded client expectations employing “Expert” consulting techniques.

Bs, Operations And Information Systems Management

Mba, Product Marketing & Corporate Finance