Christina Sang- Gonzales Email & Phone Number

Metro Manila, Philippines

Manila, National Capital Region, Philippines

National Capital Region, Philippines

Online

Bali, Indonesia

Dubai, United Arab Emirates

•Oversee and manage all day to day retainer and select project client account requirements across Technology, Hospitality, Luxury Retail and Corporate. •Work with each client to develop yearly, quarterly and seasonal PR strategies and action plans •Strategically plan and tailor each client's core messaging and written public communication and content.•Develop and maintain successful relationships with key media members, influencers and potential brand partners across relevant international markets- focusing mostly on the GCC/Levant region.•Facilitate all relevant media requests, photoshoots, reviews, events and interviews•Manage media monitoring team and manage all forthcoming and pending coverage, figures, values •Identify key and target media channels to pitch potential content for features and exclusives •Oversee and create regular client reporting through monthly PR reports, timelines and strategies •Assist in developing/create new business proposals, pitches and deliverable activity for potential new clients•Work alongside team to develop media training for clients, messaging workshops and general PR introductions•Prepare and deliver PR Campaigns as the PR lead for large-scale regional events including GITEX Technology Week, Dubai Watch Week, "Meet d3", Design Days Dubai, Christie's Watch and Jewellery auctions and Royal Bridges (An exclusive, private art function/society for heads of state and royalty from over 18 different countries)•Spearheaded a PR Campaign for a 3-day community event exceeding AED 15m in one month •PR lead and in the luxury sector for brands like: The Oetker Collection, Swarovski, Ahmed Seddiqi & Sons (comprising of over 60 luxury watch brands), Van Cleef and Arpels. •Media training and media event management

Dubai, United Arab Emirates

•Manage regional and international Hospitality and F&B Clients; Meydan Hotels and Hospitality, InterContinental Geneve, Cipriani Yas Island and Coya Dubai •Draft and conceptualize press material and content through ‘storytelling’ and out of the box creative writing •Manage new joiners and a team consisting of a Senior Account Executive, Account Executive and a Junior Account Executive in the interim •Develop and maintain successful relationships with key media members, influencers and potential brand partners across the GCC/Levant and internationally•Facilitate all relevant media requests, photoshoots, reviews, events•Monitor media for relevant print, online and social media features and coverage •Specific feature pitching of press material to relevant publications and sections•Oversee and create regular client reporting through monthly PR reports, timelines and strategies •Develop/create new business proposals, pitches and deliverable activity for potential new clients•Initiate relevant training for department and implement writing standards, media protocol

Dubai, United Arab Emirates

•Set and structure business development department for group with upcoming 20-30 F&B platforms•Manage scope of Marketing, Communications, Sales and Events for the group •Monitor PR Agency and factor media relations, regulate publications and edit and structure press releases•Create quarterly and annual Business Development and Marketing Plans and revenue increasing initiatives •Initiate trainings for department and CRM, standards and departmental hiring for the group •Spearhead all departmental initiatives for first F&B entity, La Porte des Indes in The Address Dubai Mall

Philippines

•Re-constructed brand guidelines, strategy and plan for 2013, collaterals and oversee Marketing•Regulate PR activity; media relations, press events, awards- a Finalist for E&Y ‘Entrepreneur of the Year’•Single-handedly spear-headed a $1.2M expansion project for 50 field offices for 2013-2014 in Philippine NCR; Establish brand presence, Create Sales Partnership model with seven offices materialized and operational within three months.•Managed all levels of the Chairman’s private equity projects from screening to execution •Project Manager for $100M titled development project in Boracay, Philippines for The Edition Hotels by Marriott

Dubai, United Arab Emirates

•Generated 38% of new monthly leads and managed existing accounts through daily proactive CRM•Managed daily functions of constructing tailor made proposals with budgeting through discreet negotiation, contracting, legal documentation and event finalization •Delivered large accounts and exceed individual targets through contributing up to 40% of the department’s monthly target and signing the property’s highest recorded events contract •Single-handedly organized VIP and Corporate launches, Weddings, regional car launches to International launches of Jewelry, Luxury Apparel, dignitary functions, press conferences for clients such as: oTiffany & Co and Ferrari Owner’s Club joint event oLaunch of Christian Dior Spring Make-up Line, Cartier press conferences and Bollywood showsoLaunch of BMW 4 door coupe, Tribute event to Ferrari FFoLaunch of Microsoft Gulf Windows 8 and Facebook Middle East •Handled business center requests for 5 pax to gala dinners for up to 700 pax including groups arrivals •Managed events with contractors and service providers for event logistics and entry, obtaining entertainment licenses through government and media NOC approvals for security and protocol•Designed and developed departmental training plan for new joining team members as well as launching cross learner plans for 120 hours and post mortem documentation with client follow-up

At.Mosphere Burj Khalifa

•Pre-opening and opening team; responsible for Marketing/PR, Sales and Events•Developed quarterly marketing and business plans through strategic analysis and research•Marketing channels through e-banners, EDM’s, listings, targeted databases, radio inclusions, advertising strategies and media relations resulting in press recognition in over 50 countries, 180 press clippings in Q1•Entertained and maintained media relationships for international and local features, mentions and shoots •Organized and managed all events; including luxury brand launches, such as 212 VIP Men by Carolina Herrera, Natura Bisse, Blackberry Porsche, VIP Celebrity appearances such as Kim Kardashian, Metallica and royal attendance; as well as launching and organizing the Guinness World Record adjudication •Built and developed DMC relationships by designing packages and alliances with different DMC’s

Dubai, United Arab Emirates

• Acted as an Assistant Manager for 5 Food and Beverage outlets (rotational) • Scheduling, daily operational tasks and acting floor manager in absence of the Restaurant Manager • Designed the foundation of the MIT Training plans for the property along with own training plan • Designated Liaison Manager for the MI4 filming project in Burj Khalifa

Sintra, Portugal

• Food and Beverage Rotational Intern for 5 outlets with focus on Banqueting • Cross-training in Sales for all markets mainly developing sales kits and conducting sales calls

Seoul, Korea

• Translated and rewrote the entire company Website from Korean to English (www.shilla.net)• Worked with Global PR team on editing Press releases, in-house PR write ups and organisation of Celebrity events for Shrek 3 and Prison Break star for Magazine advertising campaign• Shadowed Sales Managers on Sales Calls and Blitzes, Competitive analysis and created databases for the future

Terre Blanche, Provence, France

• Food and Beverage Rotational Intern for 5 outlets with experience in 2 star Michelin service • Developed fundamental bar techniques and organized all SOP’s in each department