- Map, plan, align and execute timelines, objectives, strategy, budgets, forecasts and goals as it relates to all direct response and demand generation marketing tactics for DTC campaigns.- Responsible for 300+ individual campaigns across multiple brands, including National, Regional, Local, First Year business launches and Franchise Development. Requiring specific zip code targeting, varied messaging, buildout and organization of tracking, budgeting as well as specific performance goals tied to each campaign.Tactics include but are not limited to: - SEM: PPC, Remarketing and YouTube - Paid Facebook and Instagram - Email/CRM marketing - Programmatic display - OTT/CTV- Create integrated direct mail, shared mail and direct response strategy that aligns with the digital plan.- Drive ongoing benchmarking, measure and report performance and assess against goals while ensuring all stay within budget.- Identify trends, insights, and optimize campaigns to increase campaign effectiveness.- Head the planning, implementation and execution of diverse projects within the BI platform, Domo, including data analytics and measurement, media mix planning and performance, business operational KPI metrics, call center dashboard and more.- Plan, execute, and measure experiment and conversion tests while collaborating with internal team to create landing pages and optimize user experience. - Work with creative agencies and graphic designers to concept and bring to life creative to utilize across digital campaigns as well as print advertisements.- Utilize strong analytical ability to evaluate end-to-end customer experience and conversion points across multiple channels and optimize funnels.- Lead and mentor team while driving learning, growth and innovative thinking.- Manage external agencies, conduct agency reviews and select agency partners when needed.- Oversee the company social media pages to ensure a consistent voice across platforms.

- Monitor, measure, analyze and adjust all phases of SEM in addition to SEO and social media.- Research digital marketing trends to create strategies to strengthen brand awareness and increase student lead generation.- Create and edit content on websites, landing pages, social media postings.- Collaborate and strategize with school directors and owner to analyze reports for all paid advertisements and campaigns to optimize marketing efforts.- Assist with accounting reconciliations and managing marketing budget.- Manage and create all social media postings and responding appropriately to comments/questions in a professional manner.

- Developed retail brand from inception to completion. - Created e-commerce website and implemented a centralized POS and inventory system which maximized profits.- Managed store promotions through print and digital advertisements. - Grew customer base substantially through targeted social media advertising.

- Create, maintain and analyze budgets for manufacturing and shipping products.- Collaborate with multiple departments to accomplish daily goals- Produce daily, weekly and monthly reports for incoming orders and current inventory stock.