Christina Sheer W. Email and Phone Number
Christina Sheer is an accomplished marketing leader and digital strategist based in Troy, Michigan serving clients locally + globally through her company Sheer Wisdom. She has a Recording Industry Management degree from Middle Tennessee State University, which she has used to provide 20+ years of brand management for local and global organizations, a Grammy Award-winning songwriter, small businesses, and non-profit organizations. She specializes in the areas of communications, branding, social media, content management creation, and cause-related marketing. She’s a self-published author, speaker, and former missionary who previously lived in Cape Town, South Africa. To find out more about Christina Sheer please review her resume and portfolio below. And yes, she really does have 75+ endorsements for social media marketing on her profile!
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Operations + Experience ManagerChoice Media & CommunicationsDetroit, Mi, Us -
Chief Marketing OfficerSheer Wisdom Jun 2020 - PresentTroy, Michigan, United StatesSheer Wisdom LLC provides brand clarity coaching services and purposeful resources to equip faith-forward entrepreneurs to put their passion into action. -
Director Of OperationsYour Enneagram Coach May 2020 - Dec 2022RemoteThe Leading Platform for All Things Enneagram. Your Enneagram Coach provides courses, coaching, and community to help discover your best self using the tool of the Enneagram through the lens of the Gospel. The mission at Your Enneagram Coach is to help you and your clients to see themselves with astonishing clarity with the Enneagram through the lens of the Gospel, so they can break free from self-condemnation, fear, and shame by knowing and experiencing the unconditional love, forgiveness, and freedom in Christ. -
Marketing SpecialistThe Taubman Company Jan 2019 - May 2020The Mall At Green Hills (Nashville, Tn)- Oversee social & digital media for The Mall at Green Hills - Implement a robust social media influencer program (20+ campaigns)- Curate in-center content for social media (10+ million impressions in 9 months)- Develop a 6-figure Facebook ad campaign strategy- Collaborate with the corporate leadership team on video projects totally over 200k impressions- Execute digital strategy for shopgreenhills.com - Collaborate with luxury and emerging brands such as Crate & Barrel, North Italia, Warby Parker, Colts Chocolate Co, David Yurman, Fabletics, and more for Grand Opening Events & Social Support. --The Mall at Green Hills is the Mid-South’s premier shopping destination. Anchored by Nordstrom, Dillard's and Macy's, The Mall at Green Hills invites you to enjoy some of Nashville's finest specialty shops, including Tiffany & Co., Louis Vuitton, Burberry, kate spade new york, David Yurman, Tory Burch, The Container Store and The Cheesecake Factory, with an additional 95 upscale and luxury specialty retailers and restaurants such as RH Gallery and Cafe. Located in the heart of Nashville’s most affluent residential communities, The Mall at Green Hills has provided exclusive shopping for nearly 60 years. It is home to dozens of retailers unique to the state of Tennessee making it a prime destination location.. Learn more at www.shopgreenhills.com -
Executive Marketing AssistantMichael Hyatt & Company Nov 2016 - Nov 2018Franklin, Tn- Assisted with the management of the project prioritization of a 7-person marketing team and served as the liaison for 20+ cross-functional partners and vendors for product launches, social media campaigns, and book releases.- Coordinated the videography and photography shoots of the Full Focus Planner producing much-needed creative assets contributing to a 7-figure product launch selling 150,000 copies across 155 countries. Pioneered and created the photography shot-list which was used for three products and all company-wide events.Career Highlights: - Best Year Ever Live! & Achieve 2018 Conference on-site social media - Customer testimonial curation at live events- 5 Days to Your Best Year Ever, Platform University, Get Published and Free to Focus online course launches- Videoshoot and photoshoot event coordination and on-site support- Launching physical product lines such as the Full Focus Planner, Full Focus Notebook and Full Focus Journal- Providing administrative and creative support for the chart toping You Best Year Ever Book launch -
MissionaryEvery Nation Apr 2015 - Oct 2016Cape Town Area, South AfricaEvery Nation exists to honor God by establishing Christ-centered, Spirit-empowered, socially responsible churches and campus ministries in every nation in our generation. For more information visit www.everynation.org -
En2016 World Conference CommunicationsEvery Nation Jan 2016 - Jun 2016Cape Town Area, South Africa- Launched event communication campaign globally to over 1200 churches in 72 nations- Coordinated with Every Nation Global Communication manager in Nashville, TN- Involved in strategy sessions, bi-monthly project leadership team meetings, and venue site visits- Helped to secure vendors, develop merchandise, pioneer regional intercession prayer shield - Create marketing materials and curated social media campaigns -
FounderSheer Goodness Digital Branding Agency Nov 2011 - Oct 2016Greater Nashville Area, TnCareer Highlights- Speaking for 500+ professionals on how to share their WOW Factor story on social media - Launching the Crystal Archie lifestyle brand - 100k views on her promo video in 10 days- Livestream host and social media coordinator for Marshawn Evans Speak for Pay event- Speaking, training and inspiring the next generation in Congo and South Africa- Providing branding and marketing support for Falcone on Your Shot DJ TV Show Sheer Goodness is a digital branding agency that provides social media services and digital brand coaching for small businesses, non-profit organizations and entertainment industry professionals. We help them build their brand, define their goals and create their action plan. In order to accomplish this, we create comprehensive social media strategies using a “BIG Approach” that allows our clients to Build customer loyalty, Inspire customer referrals and Grow community awareness. Our promise at Sheer Goodness is that we will “shine light on the GOOD you do!”- Provide social media management, content creation, and digital brand coaching i.e. Wordpress website design, logo redesign, and brand identity consultation- Conducted social media audits, marketing and account management for Facebook, Twitter, YouTube, Linked In, Instagram and blog ghostwriting.
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Communications ManagerHis People Christian Church (Cape Town - N1 City Congregation) Nov 2015 - Jun 2016Cape Town Area, South AfricaAs the Communications Manager I conceptualized, planned and implemented integrated internal and external marketing and communications for His People Church, Cape Town. I provided strategic direction, concept development, implementation and management of integrated marketing and communications efforts for several churches and campus ministries in the Western Cape region. I managed the day-to-day internal and external communications and marketing activities with a team of four. I offered strategic and practical support to Citywide Leadership, 10+ departments, 7+ congregations and related task/project teams via Asana. Throughout my role I maintained a high level of stakeholder engagement with internal and external stakeholders locally, nationally, throughout the rest of Africa and globally in relation to the broader His People and Every Nation family. Deliver impactful and fit-for-purpose publications such as quarterly One Life Magazine, website, social media, newsletters, promotional materials, merchandise and targeted communiqués. -
Communications CoordinatorHis People Christian Church (Cape Town - N1 City Congregation) Apr 2015 - Nov 2015Cape Town Area, South AfricaHis People Church Cape Town where we love and honour God, love people and make disciples who will transform society. His People Cape Town is a member of Every Nation, a worldwide family of churches and ministries that exists to honour God by establishing Christ-centered, Spirit-empowered, socially responsible churches and campus ministries in every nation. For more information visit www.hispeople.org -
Communications Department ManagerBethel World Outreach Church Jun 2013 - Sep 2014Brentwood, Tn- Coordinated and tracked communication of Bethel’s vision and values accurately through all media outlets- Oversaw creative media department, special events, weekly services- Trained 7-person volunteer team in charge of running Sunday church services i.e. production, media, social media- Created Communications Enrollment Program to streamline communication requests across 12 departments- Spearheaded the rebranding and launching of the bethelworld.org website along with The A Group firm- Initiated and maintained business relationship with Piksel Faith for live streaming project implementation- Managed media and communication projects through various outlets (i.e. website, social media, B-news, etc.) - Provided communication training in Peru & South Africa for Ten Days Mission Trips Bethel World Outreach Church is one church that meets in seven locations in Tennessee. Bethel also have churches in Dallas, TX, Phoenix, AZ and Cincinnati, OH. Bethel is also part of Every Nation Ministries & Churches.Bethel's Mission:Our mission: Every nation in our generation.Our vision: Reaching a City to Touch the World.Our values: Devotion, diversity & discipleship.James Lowe serves as Senior Pastor of Bethel Brentwood and Dr. Rice Broocks serves as overseer of all the Bethel congregations across Tennessee, Texas, Ohio, and ArizonaFor more information visit www.bethelworld.org
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FounderSoul Music Lives Oct 2012 - Jun 2014Nashville, TnSoul Music Lives has partnered with 2x Grammy, 2x Emmy Award Winning songwriter / producer Shannon Sanders to create the #SoulMusicLives EP featuring seven premiere soul artists from Music City. For more information on this project please visit www.soulmusiclives.com Follow us on Twitter @_SoulMusicLivesLike us on Facebook at www.facebook.com/SoulMusicLives
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Record Label ManagerReflection Music Group Apr 2013 - Sep 2013Greater Nashville Area, Tn- Oversaw administrative duties such as brand management, social media, marketing, public relations, tour promotions, community outreach, team leadership and intern development- Developed marketing plans and implemented social media strategy for all artist album releases- Coordinated music videos and developed timelines and e-mail marketing strategies for campaigns that resulted in iTunes Top 5 charting albums in the Christian and Hip Hop categoriesReflection Music Group a christian hip hop label based in Tennessee that represents Derek Minor, Canon, Tony Tillman, Deraj, B. Cooper and Chad Jones. Reflection Group is currently booking the Mad Haven Promo Tour featuring christian hip hop artists Canon, Kareem Manuel and TonyTillman in a 90 minute show with DJ Yessir on the 1s and 2s. This nationwide promo tour will include high-energy live performances of Canon’s highly anticipated Mad Haven album. Show attendees will receive a preview of the new album as Canon shares his journey on how he found restoration, peace, security, hope and joy in his “mad haven” ... Jesus Christ. Also, performing hits off their recent album releases will be Chicago native Kareem Manuel and Reflection Music Group recording artist Tony Tillman. Contact Booking@ReflectionMusicGroup.comVisit: www.ReflectionMusicGroup.comFollow: www.twitter.com/RMGtweetsLike: www.facebook.com/ReflectionMusicGroupWatch: www.youtube.com/ReflectionMusicGroup
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Social Media ManagerGetaway Media Sep 2012 - Sep 2013Nashville, TnGetaway Nashville Magazine allows YOU to explore Nashville and Middle Tennessee antiques, attractions, dining, shopping and even provides you with helpful maps to easily navigate Music City. Visit us at www.getawaynashville.com -
Sales & Marketing CoordinatorHard Rock Cafe Oct 2007 - Sep 2010Nashville, Tn- Assisted in coordinating private events such as Grand Re-Opening Event featuring 85-foot Guitar Drop at Nashville Riverfront New Years Eve Party, Annual Grammy Awards Viewing Party & Corporate Buyouts- Executed philanthropic initiatives such as Songwriter Series during CMA Music Festivals benefiting Musicians On Call and Pinktober Guitar Smash benefiting Susan G. Komen - Nashville- Researched, developed and negotiated agreement with Ticket Alternative ticketing company- Assembled and communicated the Cafe & Nashville Event Calendar to Management team- Maintained 5,000-plus contact e-mail database in addition to Facebook Fan Page marketing campaignsDuring my time with the Hard Rock Cafe Nashville I created and implemented the cafe social media strategy which would later be honored at the Sales & Marketing Conference with the Social Media Award out of 150 properties worldwide.With more than 156 venues in 52 countries, including 127 cafes and 11 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com
Christina Sheer W. Skills
Christina Sheer W. Education Details
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Music Management
Frequently Asked Questions about Christina Sheer W.
What company does Christina Sheer W. work for?
Christina Sheer W. works for Choice Media & Communications
What is Christina Sheer W.'s role at the current company?
Christina Sheer W.'s current role is Operations + Experience Manager.
What schools did Christina Sheer W. attend?
Christina Sheer W. attended Middle Tennessee State University.
What skills is Christina Sheer W. known for?
Christina Sheer W. has skills like Career Management, Social Media, Helpscout, Online Marketing, Brand Development, Press Releases, Event Planning, Enneagram Coach, Blogging, Digital Media, Communication, Vendor Management.
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