-Develops marketing strategy and implementation of email marketing, social media, and referral programs.-Manages the business operations, financials, marketing, and sales, and internal processes for the team. -Organizes, advertises, and coordinates regular internal and external events.-Coaches on-site and remote clients, with a specialty in nutrition coaching.

-Designed and implemented process Knowledge Base to support business’ ability to scale. -Managed online advertising initiatives for customers -Extensive hands-on experience using AdRoll Marketing Platform and HubSpot Professional CRM

-Manages client relations, new member on-boarding, print, social media, and email marketing, financials, and running daily classes.

-Developed and maintained NetSuite CRM processes internally.-Administered email campaigns using MailChimp: created creative wireframes and templates, organized and schedules distribution, and analyzed key performance indicators - as well as manage acquisition, purchase, and usage of email lists.-Managed the launches of new e-commerce stores, creating custom marketing materials and directing implementation. -Created marketing and sales materials, including copywriting and design layout, and organized their distribution.

-Coach CrossFit to athletes of all skill and fitness levels both one-on-one and in a group setting.

INOV-8March 2012 – June 2012• Performed marketing perceptions of footwear and apparel products and brands in the space.GARMONT NORTH AMERICADecember 2011 – June 2012• Consulted on product positioning and strategy of the Life-Link brand of backcountry ski equipment.WARSAW SPORTS MARKETING CENTEROctober 2010 – May 2012• Event Director of 2012 Women in Sports Business Symposium, an annual Sport Industry event in Portland; Operations Committee co-manager in 2011.ADIDAS NORTH AMERICASeptember 2011 - December 2011 • Co-managed a market research project for the Running Marketing Business Unit, running focus groups, conducting a nationwide online survey, analyzing data, and presenting recommendations.SPORTS RECRUITS, LLCMarch – June 2011• Created a strategic marketing plan for the launch of FootballRecruits.com.OREGON TRACK CLUB / SPORTSONEMarch – December 2011• Developed recommendations for increasing brand/event awareness and attendance at the 2011 US Championships and 2012 Olympic Trials, specifically through social media.TRUE NORTH MARKETING December 2011 - May 2012• Performed and analyzed market research: gathered retail and industry data to assess client's product and service performance in the outdoor industry.

-Organize gym events and local competitions: securing sponsors, coordinating volunteers, and setting time schedules. -Coach athletes of all skill and fitness levels individually and in groups.

-Planned, organized, and hosted promotional events, like “Football 101,” an educational media event with a celebrity panel,and a red carpet “Salute to Teachers” event.-Performed media promotions duties, such as fulfilling partnership agreements, scheduling and managing network promotionsand ad campaigns, facilitating production billing, and organizing the creation and delivery of gifts for prospective clients.-Created sports advertising packages, one sheets, and presentations to support the sales team.

Tutor undergraduate business students, specializing in economics tutoring. Also responsible for tutoring finance, calculus, marketing, and management.

-Led cross-functional teams, including development, manufacturing, installation, engineering, technical service, and IT, in order to achieve efficient, on-time implementation and customer satisfaction.-Analyzed customers’ workflow to understand their needs, recommend changes, and empower them to maximize efficiency.-Defined and managed the Beta process for a new product launch; worked with Beta customers to gather usability changes and enhancements to influence future product releases.-Established and captured on-boarding customer processes, supporting customers from the sale through the launch.

-Worked with Beta customers on newly released features to gather usability changes and enhancements to influence upcoming and future releases of the product.-Created, reviewed, and modified Marketing Product Data Sheets and Tutorials for both new product modules and existing updated products.-Evaluated enhancement requests and workflow modifications with visiting customers. -Trained new employees in Development department on how to use DR Systems’ products.-Created and edited test plans for new product features, and executed existing test plans, systematically recording test results.

Coached, trained, and instructed gymnasts aged two to thirteen by analyzing their performances and developing their abilities.