Christina Snell Email & Phone Number

Bristol, Va, Us

• Led comprehensive digital transformation initiatives for clients, optimizing operations, increasing efficiency, and improving customer experience across multiple industries.• Drove business intelligence and analytics projects, leveraging data to provide actionable insights, streamline processes, and enhance decision-making for clients.• Orchestrated cross-functional digital strategy implementations, collaborating with C-level executives and teams to ensure seamless execution of digital marketing and transformation projects.

Virginia Beach, Virginia, Us

• Built a personal development membership platform with a monthly recurring revenue business model in a $40B industry.• Streamlined infrastructure and revenue operations to reduce initial operating costs by >41%.• Leveraged AI and market research to enhance the content strategy, positioning and optimize SEO.• Created a digital strategy and framework that leverages partnerships with retailers, affiliates, and life coaches in the personal development industry.• Built a marketing funnel and email strategy designed to increase sales by 33%.

New York, Ny, Us

• Promoted 5x to streamline global sales operations for Inside Sales and Marketing, increase operational efficiency, refine forecasting methodology, and support revenue growth.• Developed and refined Inside Sales forecasting model and reporting and built dashboards in Tableau and PowerBI to monitor weekly and quarterly pacing to executive targets.• Created company-wide analytics framework for optimizing conversion rates across opportunity stages.• Unified sales and executive leadership dashboards to deliver insights, including highlighting deal movement trends of extending close dates which resulted in reducing stale pipeline by >50%.

New York, Ny, Us

• Promoted to create a framework and reconciliation process for a $30M+ budget and created quarterly and annual pipeline forecasts for Marketing and Inside Sales, aligning targets and costs to ROI.• Mapped and developed a framework for supporting native attribution methodology in Salesforce. • Implemented comprehensive SEO strategies and created a testing roadmap to optimize digital channels, increasing organic traffic and improving search rankings by 28%.• Developed and executed digital marketing strategy and marketing reporting framework when the company received multiple billion-dollar valuations prior to IPO.

New York, Ny, Us

• Promoted to create account-based marketing (ABM) strategy and increase lead flow.• Launched first ABM program and achieved 400% over target, attained 91% account penetration• Increased SEO rankings by 180%, and website conversions by >20%.

New York, Ny, Us

• Promoted to lead digital marketing team to increase website traffic and conversion rates.• Developed tracking methodology to transform the company and executive leadership from viewing pipeline progression for opportunities on a rolling basis to a cohort view.• Increased website traffic by 217%, and primary lead funnel conversion rate by 218%.

New York, Ny, Us

• Hired as a consultant, then as an employee, to implement a new email marketing automation platform and increase email lead conversions.• Launched a segmented email program, achieving a 213% increase in open rates, a 1,176% increase in CTR, and a 3x increase in conversions.• Developed and implemented an A/B testing framework to optimize lead flow.

Oldsmar, Fl, Us

• Promoted from Director of Market Research to drive lead flow and business intelligence.• Developed a custom business intelligence and analytics dashboard to optimize lead flow.• Implemented lead scoring and micro-segmentation and boosted digital marketing campaign performance by >400%.

Atlanta, Georgia, Us

• Hired to teach courses for bachelor’s degree program in web design and interactive media.• Revamped web design major curriculum to incorporate content management system (CMS) platforms.• HTML, HTML5, CSS, Content Management Systems (WordPress, Joomla, Magento), e-commerce, PHP, AJAX, jQuery, server setup, and MySQL.Courses: Introduction to Scripting, Intermediate Scripting, Advanced Scripting, Designing for Dynamic Websites, Interactive Motion Graphics (AfterEffects), Computer Concepts (Adobe Creative Suite), E-Commerce Business, and Advanced E-Commerce Business.

• Created a turn-key consultancy focused on digital transformation and revenue operations for SMBs.• Developed business plans, marketing research reports, websites, branding, and marketing strategies for clients across multiple industries including education, real estate, transportation, ecommerce, and retail.

• Founded the company, grew staff to 23 employees in 4 years, and increased revenue by 40–80% YoY.• Nominated Business of the Year by the Tampa Bay Business Journal and received the WMA Web Award for Outstanding Achievement and Consulting Standard of Excellence.

• Hired to transform RDK's online digital presence and marketing initiatives by analyzing industry trends, identifying new marketing channels, and increasing lead generation across all domains.• Converted website from static to dynamic inventory from CRM, and through SEO, achieved >400 #1-3 rankings.

Boston, Ma, Us

• Hired to publish the HBS faculty monthly newsletter, support training for research associates, and provide research, create exhibits, and edit business cases.• Developed a web-based training program on case writing for MBAs, PhDs, and Executive Directors at HBS. The framework of the program became a model later used by the National Case Writing Association and HBS(i).

• Promoted in 6 months to manage 2 learning centers with 40 staff and 600 students.• Consistently produced a GPM of over 50% and developed a national training program, and organized the local MARS Music Foundation.

Boston, Ma, Us

• Hired to manage library operations, and a team of 8 employees.• Taught students, faculty, and staff how to leverage exclusive electronic databases and library resources to support business research.

Cambridge, Ma, Us

• Hired to coordinate with local library units, vendors, and publishers to resolve claims and process invoices.• Reorganized procedures to increase productivity for serials receipt for MIT's ten decentralized libraries.

Master'S Degree Courses, Information Technology, Digital Media Design

Web Design & New Media

Courses, Multimedia & Technology