Christina Soinski Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

In addition to leading the software implementation of CoStar Real Estate Manager for our clients through Design, UAT, and Go Live, I am the Program Manager for the Partner programs (CBRE, KPMG, PwC, RGP, Deloitte) at CoStar Real Estate Manager.

In this role, I implemented CoStar Real Estate Manager for clients (managing 10+projects at a time), led cross-functional teams, drove internal initiatives, recommended process improvements, and developed tools and processes for the program management office (PMO). Project budgets range from $70K to $1MM.

Greater Atlanta Area

Implemented CoStar Real Estate Manager for more than 20 clients and managed the largest client deal from 2018-2019.

Greater Atlanta Area

• Brand management for 3 oz. and 5 oz. Dixie cups
• Developed marketing strategy to grow a declining business 2-5% by targeting Millennial moms.
• Launched and sold in new SKU to increase volume sales 20% in the food, drug, mass channel.
• Led development of augmented reality to differentiate small cups from private label.Experience
• strategy and planning: development of the business vision, strategies, and initiatives
• execution: project management, forecasting, SKU management, pricing management, and product transitions, and commercialization of new designs and packaging

Greater Atlanta Area

• Responsible for taking innovation initiatives from early concept through to launch
• Led bowl innovation that resulted in the launch of the Deep Dish (in-market 2018), which is expected to have $15-20M in sales and be 25% incremental to the disposable tableware category.
• Identified category and consumer trends, worked with research and development, wrote and tested consumer concepts, and developed venture summary for manufacturing investment and financials for Deep Dish launch..
• leveraging research and insights to identify and define opportunities
• conducting new research to better understand market and consumer trends
• collaborating with R&D to develop prototypes

Orlando, Florida Area

• Product marketing for the Florida resident and annual passholder business, which accounts for more than 25% of theme park attendance
• Led weekly analysis of attendance, renewal rates, and ticket sales to identify and understand trends; identified a trend that resulted in a passholder upgrade campaign
• Facilitated a ToyBox session, Disney’s approach to innovation and creative problem solving, which resulted in five actionable ideas to drive repeat visitation to the Epcot Food & Wine Festival
• Optimized the processes for weekly business reporting, website updates, and social media posts to reduce time spent by more than 65%

Greater Atlanta Area

• Developed innovation strategy for the most profitable segment of the business; resulted in leadership buy-in and upside potential of $40M in retail sales
• Assessed existing consumer research and completed new research with R&D to confirm innovation strategy
• Determined financial implications of six innovation areas through analysis of IRI data, consumer trends, and internal and external research reports

Greater New York City Area

• Provided consulting advice to CollegeCert.com, an online service that verifies academic degrees; focused on product positioning, website copy and layout, and consumer research
• Interviewed target users of the service to understand product viability, positioning, pricing, and product enhancements

Tampa/St. Petersburg, Florida Area

• Led the strategy and execution of annual marketing plans for online degree programs from regionally accredited brick and mortar universities
• Exceeded FY13 revenue goals by $1.7 million (15%) and managed a marketing budget of over $1 million for an online healthcare degree program
• Launched a product line that resulted in $60,000 in revenues within the first six months and included the launch of a new website, emails, landing pages and print collateral
• Redefined a brand’s positioning strategy for a graduate degree that resulted in a 35% increase in student enrollments and a reduced cost per lead by 45%
• Analyzed consumer insights and industry trends to inform the messaging for a direct mail campaign that increased leads by more than 15% and revenues by $16,000 within the first monthExperience included:
• generating leads through traditional and digital marketing activities

Tampa/St. Petersburg, Florida Area

• Planned and executed marketing strategies from start to finish by helping internal clients meet their business objectives; acted as the liaison between the in-house agency and key clients
• Developed and executed marketing and communication campaigns to meet client objectives, averaging 60+ projects weekly
• Developed a marketing plan to increase enrollment in Raymond James Financial's client account management system by 3% per year and maintain a 50% paper statement suppression rate
• Managed the editorial content and development of Financial Perspectives, a newsletter that is distributed to all clients
• Increased traffic to Raymond James' history timeline by 500% through benchmarking, researching CPG-company timelines, and promotional activities

Tampa/St. Petersburg, Florida Area

• Associate in the Marketing Development Program reporting to the Chief Marketing Officer. Included assignments in Account Services, Corporate Communications, Product Management, Advisor Recruiting, and Marketing Analysis
• Identified best practices to help advisors grow their business through referral strategies and shared findings in a white paper and interactive exercises with a 10% click-through rate
• Developed a database with 200 financial advisor websites, categorized by niche, which recruiters used to showcase Raymond James' marketing department's capabilities to prospective advisors
• Developed and implemented the structure for an intranet site during the Raymond James-Morgan Keegan integration that resulted in a 125% increase in unique visits within three months
• Developed PowerPoint presentations used by the CEO highlighting the firm’s strategic goals
• Analyzed the price of stadium naming rights and factors to propose a price for an extension of the Raymond James contract

Tampa/St. Petersburg, Florida Area

• Associate Consultant in Aon's Early Career Development Program
• Increased active enrollment of employees into a client's healthcare plans by 98% by developing and implementing a communication plan that included direct mail, video, and social media
• Proposed changes to an existing enrollment guide that improved employee understanding of healthcare plans and received acknowledgement by both the client and U.S. Talent Practice leader

Greater Atlanta Area

• Graduated college a semester early and interned with Prophet, a global brand and marketing consultancy with expertise in strategy, digital, design and customer experience
• Researched and recommended new product launch strategies for a $15 billion dollar healthcare company
• Analyzed marketing data to help a $50 billion dollar pharmaceutical company develop a social media strategy
• Prepared a market research presentation with industry trends and business insights to win a contract with a $5.5 billion dollar quick service restaurant
• Created guides for in-depth interviews and focus groups and analyzed results to help a telecommunications company determine how to position a new technology software in the marketplace

Greater Atlanta Area

• Worked part-time during the school year at a marketing agency focused on SEO, and then continued to work as a contract writer post-college
• Wrote online press releases and client-persona online articles to acquire inbound keyword-specific hyperlinks
• Improved search engine ranking results by 40% for client sites in search engines such as Google, Yahoo and MSN

Greater Atlanta Area

• Internship as a Summer Associate in the Digital Channel Management group
• Interviewed 35+ employees regarding the strategy team's deliverables and recommended changes to increase funding
• Created and presented a 36-month company-wide roadmap for the eBusiness Strategy Team to the Senior Vice President of Channel Technology Delivery
• Researched SunTrust’s competitors and created a competitive analysis to track SunTrust’s progress in the online space
• Lead presenter for the Summer Associate’s project to the top executives in Enterprise Information Services (EIS)
• Created project prioritization template and defined its parameters for demand management

Master Of Business Administration (M.B.A.), Strategy

Activities and Societies: Marketing Club, General Management Club, Career Fellow, Leadership Cohort Experience

Bachelor Of Business Administration (B.B.A.), Marketing, Management, 3.7/4.0

Activities and Societies: Teaching Assistant for Negotiations Course, Marketing Club, Consulting Club, Gamma Phi Beta Social Chair, Gamma.