Big benefits, bold flavor, one little bar - transforming nutrition with every bite!__Orchestrated the brand development and creative strategy for start-up Big Little Bar, leading to a successful go-to-market launch of a functional nutrition bar product line. Directed a talented team of creatives overseeing copywriting, design, photography, and web development. Collaborated closely with cross-functional teams, including Product Development, Operations, and Customer Experience, to deliver impactful D2C experiences and growth marketing assets.

Responsible for visual rebranding initiatives across all marketing channels and media platforms. Accountable for managing, developing, and leading a talented team of Copywriters, Art Directors, Designers, and Photographers to drive full-funnel creative excellence. Management of daily Creative Services operations and workflow production scheduling.Led creative go-to-market strategy for new product launches:— contributing to a 98% increase in YoY sales, totaling $89MM+ in 2020.— contributing to an 11% increase in YoY sales, totaling $100MM+ in 2021.

Drove creative leadership across a portfolio of 100+ brands. Established a multidisciplinary in-house Creative Team responsible for developing and executing go-to-market launch strategies across print, digital, and IRL consumer touch-points. Led Creative Teams in numerous new biz pursuits and advertising efforts across all media for clients. Assisted the CEO with ongoing Operations management and the development of cross-functional SOPs.

A creative co-operative offering design and photography services to corporate and commercial clients in the U.S. and internationally.

Led the creative direction for a portfolio of independent books and magazines, overseeing all aspects of strategic planning, design development, and press production. Managed a team of editorial staff, photo editors, and designers to produce visually stunning and high-quality publications. Supervised workflow production to ensure the timely delivery of design assets and press schedules.

Partnered with Global Marketing Team and Creative Director to drive revenue growth by overseeing the creation of 2,500+ deliverables annually across various lines of business. Led a talented team of U.S. and international Designers in contributing to the strategic vision, creative development, and deployment of new products and services. Managed daily Creative Services operations, including workflow production scheduling of design tasks from concept to final delivery.

Collaborated with Principal/FAIA and Architects to design strategic environmental graphics that supported firm growth. Designed and developed corporate identities and marketing collateral for commercial clients, elevating their brands. Created visually compelling pitch decks that effectively communicated the firm's design vision and capabilities to potential clients.

Planned, directed, and executed a broad range of award-winning creative for Open magazine. Partnered with the Creative Director to establish a comprehensive suite of publication layouts for print and digital distribution. Developed brand guidelines for omnichannel marketing efforts to ensure consistency across all platforms. Prioritized and managed projects within design specifications and budgets, ensuring successful completion and on-time delivery.