Christina Vasileva Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

SheSharp is a non-profit foundation that makes it easier for all women and non-binary people to enter, stay, and grow in the tech industry.

Amsterdam, North Holland, Netherlands

- Consulted a cosmetic retail brand on market expansion in 3 countries, developed GTM, business development, business and technology strategy- Increased online presence by 45% for a personal trainer brand by implementing digital strategy, content creation, relaunched e-commerce platform, an online campaign, optimised SEO, created dedicated Meta promotions and implemented deep learning strategies- Improved customer engagement, leveraging technology, and supporting digital strategies for the business to grow by 10% YoY- Conducted pricing market research for 6 retail brands using AI tools in the Netherlands part of the World Coffee Portal 2024

Amsterdam, North Holland, Netherlands

- Pitched an idea for a start-up, which got selected by 150 peers- Interviewed and created a diverse team of 5- robotic engineer, finance expert, operational lead, and marketing growth consultant- The start-up mission is to revolutionize the bio-pharmaceutical industry with immersive and interactive VR technology and solutions- Created MVP, GTM, and a business plan and established strategic partnerships with key bio-pharma companies such as Philips, Abbott

Amsterdam, North Holland, Netherlands

Program manager - Digital transformation and Innovation- Managed digital transformation initiatives for 450+ industries (Pharmaceuticals, Aviation, Health and Nutrician, IT& Security, etc.) through global exhibitions, introducing digital solutions, AI and advanced analytics tools to reduce costs, optimize revenue and improve customer engagement - Led 10+ large-scale projects with C-level stakeholders, achieving a 15% increase in ROI - Managed the product relationship from 10+ external platforms, the relationship with C-level decision makers and consultation on tools - Introduced and adopted key digital product offerings, such as Adobe Experience Manager and Eloqua automation across 450+ brands - Decreased costs by 150% for cross-functional teams by implementing KPIs/dashboards in Adobe Omniture, Tableau, Google Analytics for enhanced monitoring

Amsterdam, North Holland, Netherlands

- Increased revenue by €1M through improved customer retention via LiveChat enhancement- Collaborated with senior stakeholders, sales engineering teams, and product management to visualize and implement transformational changes aligning new digital tools with clients' technical ecosystems and business processes - Led the transition from legacy marketing systems to modern, AI-driven tools/ concepts, saving costs and efficiency improvement - Standardizing 30+ digital marketing technology/ platforms and adoption across the business to maximize their effectiveness by creating dashboards in Adobe Omniture, Tableau to track the performance, usage and technology consistency by saving costs - Maximized product efficiency and cut costs by 40% by standardizing the EMEA solutions

Amsterdam Area, Netherlands

Amsterdam Area, Netherlands

Managed the strategy, planning, budgeting and the implementation of marketing/ digital products, campaigns for UBM’s highest grossing show, the CPhI Pharma Event, boasting over 42k attendees.-Improved email marketing performance by achieving a 25% increase in open rates and 15% increase in click-through rates by creating engaging content, automation flow and performing regular A/B testing-Implemented SEO strategy, achieving a 30% increase in organic traffic-Drove a 20% improvement in customer retention through search and display ads using segmented audience-targeted campaigns with dynamic banners, landing pages, text – impressions 3mil; CTR 16%; CPA €1.70-Increased CLV by 31% YoY, increased 70% CVR YoY, decreased ARPU 15%- Streamlining the digital workflow, introducing and maximizing the effectiveness of online technologies- Driving growth and innovation by ensuring global marketing and brand alignment across media platforms, working collaboratively with Content, Digital, Customer Insight, Sales, the Product team- Sourcing event technology systems and managing vendor relationships including briefing, budgets, timelines, and quality assurance- Created and implemented email marketing templates for Pharma/Food Portfolio to simplify and automate the process to allow simpler model for A/B Testing - Developing in-house digital strategies and frameworks, which consistently deliver strong results, including community growth, consumer engagement, and amplification of consumer/influencer,marketing content within the online environment- Brands - CPhI, P-MEC, InnoPack; South East Asia, India, Worldwide (Europe), Korea, Istanbul, and North America

Amsterdam Area, Netherlands

- Responsible for global marketing plans, budgets and planning for the world's leading pharmaceutical networking event - CPhI, P-MEC, InnoPack - South East Asia, India, Latin America, Europe (Worldwide) - Digital marketing for the pharma portfolio – PPC campaigns and social advertising - Led new initiatives to improve customer experience and improved customer’s ROI and customer lifetime value - Carried out market research and customer surveys to assess demand, brand positioning and awareness- Improved messaging and conversion rates through email marketing optimization and A/B testing- Website content optimization through SEO techniques and testing – website, landing pages, a/b testing - Managed media partnerships to negotiate, execute and track all deliverable for the whole portfolio- Led generation to the business in order to maximize ROI of visitors/exhibitors and increasing customer engagement - Sourced marketing and digital online technology systems and managed vendor relationships

Amsterdam Area, Netherlands

Digital advertising agency using storytelling to increase brand awareness- Managed a team of copywriters, digital marketers, and designers, resulting in a 15% increase in brand growth- Developed digital content platform, increasing brand revenue by 200%- Created SEM and SEO-friendly content (content marketing), which secured feature snippet positions within the top 10 on Google SERP for brandsVisual storytelling for brands, digital marketing, creating, editing & managing online content, social media, community management, content strategy, copy writing, digital project management, creation of digital platforms for brands, design, integrated marketing communications

Amsterdam Area, Netherlands

Bachelor Thesis: Design and development of consumer lifetime value (CLV) strategy,which resulted in growth of brand engagement and advocacy.Activities: Visual identity, loyalty program concept & strategyProjects: Consumer journey for the Sandwich brand; creation of the brand identity offashion brands Sandwich, Turnover, Stills and NoNo.

Amsterdam

Activities: Visual merchandising & branding; VM/communication tools & tactics;research & branding; implementation of visual merchandising concepts, store visits;creating, cascading and supervising the implementation of the visual merchandisingguidelines; monthly research of relevant competitors and trends.

Amsterdam Area, Netherlands

- At the Market Intelligence Unit (MIU) of Mexx, I spearheaded European-wide market and consumer research initiatives. - Within the department, I supported the market analyst with data analysis, market-research and consumer intelligence projects. - Additionally, I collaborated on updating the Mexx MIU intranet, crafted Market Intelligence Newsletters for internal stakeholders, and conducted Competitive Analysis.

Activities: Research Project, Implementing integrated marketing communications plan, Branding, Communication Strategy development and implementation.

Nijmegen

Part time function next to an education. Skills developed: communication skills, time-management, managing people in a team, dealing with clients

Executive Master'S Degree, Entrepreneurship And Innovation

Diploma Of Education, Fast Track To Digital Marketing

Barchelor, International Communications

Activities and Societies: Branding Specialization Competences: Brand management, media planning, market research, public relations.

Bachelor, International Communications, Minor International Business And Management Studies (Ibms)

Competences: Dutch economy, international law, European integration, e-marketing, event management

Diploma Of Secondary Education, Civil Engineering, Architecture And Geodesy

Foreign Languages: English, German Special Subjects: Topographic Drawing, Housing Construction, Drawing and Design with AutoCAD, Cadaster.