Christina Vawter Email & Phone Number

Baltimore, Md, Us

Fishers, Indiana, Us

Fishers, Indiana, Us

Fishers, Indiana, Us

Mobile reCell provides the go-to software-driven solution for corporate-owned IT asset recovery, designed to help organizations ensure data security, recover maximum value, automate manual processes, and deliver a sustainable solution. Our IT asset recovery platform provides complete visibility into asset tracking, processing, and a secure chain of logistics as it automates the recovery, repurposing, reselling, and recycling of corporate-owned IT assets. Mobile reCell's success is driven by a commitment to deliver an unparalleled customer experience with unrivaled technology.

I help companies amplify their brands and grow revenue through digital marketing, content strategy, and demand generation.Services offered include: • Account-based marketing (ABM)• Marketing strategy• Content strategy• Demand generation• Public relations• Analyst relations• Social media marketing• Marketing automation• Project management• Digital marketing• Content marketing• Search engine optimization (SEO)• Lead generation• Stakeholder management• Marketing operations

Indianapolis, Us

• Researched and developed strategies for expanding sales into four new verticals• Designed and implemented system automations to maximize sales efforts including landing pages, custom lead forms, and CRM integrations• Designed, developed, and implemented a comprehensive brand kit for channel partners to effectively sell Lumatic to their networks • Developed a sales team compensation plan where the sales team became a profit center for the organization rather than a cost center• Converted business goals into initiatives and a detailed project plan for the Growth team to execute

Indianapolis, In, Us

Primary responsibilities include annual development of an integrated, global go-to-market content strategy, calendar, and project plan; cultivating positive, consultative relationships with industry analysts; managing public relations, awards, and communications; and developing marketing strategies to increase pipeline growth. Public Relations• Increased brand awareness by managing public relations communications, including 150+ earned media opportunities, 75+ features/bylines, 30+ press releases, and 10+ industry awards in first two years, with a potential reach of 400+ million unique monthly website visitors across all publications, including USA Today• Executed a customer review campaign resulting in a 200% increase in published customer reviewsAnalyst Relations• Created strategic communications plans focused on influencing analyst (Gartner, IDC, Forrester, etc.) research perspectives and published reports, resulting in movement in Gartner’s Magic Quadrant for Managed Mobility Services from the Challenger quadrant in 2018 to the Leaders quadrant in 2019• Curated new customer success stories, product updates, and significant PR wins for quarterly newsletter read by 100+ industry analysts and influencersContent Strategy• Generated annual global go-to-market content strategy, content calendar, and project plan, resulting in a 20% increase in new user website visits and record-setting lead conversion numbers each month• Created content development and promotion process for marketing team including cross-team collaborations with product and sales to reduce edits and time-to-market for final collateralDemand Generation• Developed and executed account-based marketing campaign resulting in a 160% increase in prospective companies to our annual customer-focused event• Managed sales support vendors to refine target personas and messaging for an account-based marketing campaign resulting in $1.5M+ in annual recurring revenue

• Successfully built and maintained a photography business in central Indiana, specializing in weddings, engagements, and capturing life’s special family moments• Developed all brand materials, including website, messaging, sales enablement tools, email campaigns, social media advertising, paid search advertising, direct mail, blog posts, etc. • Acquired the ability to quickly focus in on a client’s pain point and address it directly via strategic messaging to close the deal

Indianapolis, Indiana, Us

• Managed organization-wide communications, marketing, and social media strategies connecting with a multi-generational membership and built affinity among internal and external stakeholders• Led the rebranding of the Fraternity’s award-winning website and the creation and launch of template websites for individual chapters• Served as chief editor of the Fraternity’s website, publications, corporate communications, educational materials, business development materials, direct mail campaigns, speeches, etc.; implemented standardized processes reducing production time • Guided the Events Team to successfully execute and deliver Alpha Gamma Delta’s major annual events, including International Convention with 750 attendees• Hired staff to build collaborative teams, coached staff for professional development, and managed budgets for the Communications and Marketing, Events, and Merchandising Teams (six direct reports)

Indianapolis, Indiana, Us

Managed multiple projects simultaneously, set client expectations, coordinated with external vendors and delivered projects on time and within budget

Indianapolis, In, Us

Developed integrated-marketing strategies for more than 10 corporate clients, resulting in tangible outcomes: one client realized more than a 16% increase in year-over-year sales

Lansing, Mi, Us

Supported $35 million regional information technology integrator with marketing and business development, including the development and implementation of integrated communications and marketing plans with various technology channel partners

Pendleton, In, Us

Westfield, In, Us

Mba, Leadership

Bachelor Of Science, Marketing