Christina Zhou Email and Phone Number

Assisted clients to build relationships with reporters through effective pitching strategies on daily basis. Devised strategies and created content for LinkedIn and Instagram to improve engagement and brand awareness. Researched about psychological influences of social media for Taxation on Social Media project.

Support Professor Breixo Viejo Vinas' project of the first critical biography for the exiled Catalan-Cuban cineaste Néstor Almendros. Constructed chronology of Néstor Almendros's career through research on books, films, and photography. Organized and labeled magazine archival contents.

Provided specialized support with audiovisual media services in classrooms, special events, and extra-curriculars. Advertised for Media Center weekly events through social media postings.

Drafted campaign prototypes and briefs to optimize user experience for OPPO browser App. Spearheaded adventure game themed H5 campaign for the release of OPPO Reno6 and improved engagement rate by 3% with 660k+ average daily engaged visits, facilitated 5 campaigns in total. Organized and drafted contents according to campaign needs, including constructing an online discussion page about Her Power for Women’s Day, and writing the adventure game script for Reno6 campaign. Communicated needs to R&D, design and product team, audited projects for compliance with operation goals.

Improved paid media brand advertising for CapCut App in US, Korea, and Japan markets by producing 2+ video materials per week to improve content richness and accomplished the lowest CPI of the week multiple times. Conducted market research and analyzed potential competitors, suggested optimizations in content formats and app functions according to user needs and reported prospective creative trends through UGC content analysis. Communicated with influencer agencies to engage Tiktok influencers, generate quality content, and compiled related data. Built social media platforms from scratch, devised operation strategies and contents design specification, created 24 posts and gained 7000+ followers. Aided overseas user survey and celebrity collaboration project of Korean market, devised Korean market’s bimonthly collaboration proposal.