Christine Baum Email and Phone Number
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Christine Baum personal email
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Collaborative, passionate and proactive professional with a strong background in relationship management, strategic sponsorships, fandom, marketing, communications and business development specifically in the entertainment, technology and automotive industries both nationally and internationally. Recognized for building positive relationships, securing high level sponsorships, managing complex projects, and being able to navigate both technical and creative environments.
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D23 Account DirectorThe Walt Disney Company Feb 2020 - PresentBurbank, Ca, Us• Responsible for all sponsorships, licensees and 3rd party integrations for D23 & D23 EXPO• Identifies new opportunities to provide organic content creation/integration and promotional/experiential activations• Develops business strategies and identifies areas of opportunity to grow the business while providing measurable ROI• Supports the various lines of business of The Walt Disney Company utilizing synergistic opportunities and aligning sponsored content/activations• Specializes in creating one-of-a-kind fan activations through the use of partnerships and sponsorships (i.e. Mickey Mouse One: Walt's Plane presented by Amazon at D23 Expo) -
Senior Manager, D23 Business DevelopmentThe Walt Disney Company Apr 2019 - Feb 2020Burbank, Ca, Us• Develop and implement a sponsorship plan to increase revenues for multiple activations throughout the year with an initial priority on the 2019 D23 Expo.• Identify new business prospects while creating compelling and engaging opportunities to expand existing accounts through creative development across multiple activation points.• Develop an overall business strategy to identify areas of opportunity and grow the business while providing measurable ROI. -
Senior Manager, Account Management - Corporate AlliancesThe Walt Disney Company Aug 2012 - Mar 2019Burbank, Ca, Us• Responsible for the strategic development and management of complex, long-term and multi-dimensional contracts/relationships with external brands primarily in the entertainment, technology and industrial spaces.• Drives incremental value by developing deep relationships and aligning core objectives to create innovative and unique marketing/promotional opportunities.• Develops new areas of opportunities through strategic B2B story-telling utilizing successful proof-of-concepts, technology integrations and collaborations.• Collaborates with internal partners and key stakeholders to identify targeted opportunities that deliver on partners’ KPI’s.• Works closely with R&D teams to identify partner core competencies that can be paired with potential collaborations and proof of concept projects primarily in the areas of AI, IoT and Cloud strategy. -
Director, Marketing, Sales & CommunicationsThe Walt Disney Company Nov 2005 - Mar 2011Burbank, Ca, UsDisney Regional Entertainment/ESPN2009-2011: Director, Marketing, Sales & Communications2005-2009: National Manager, Marketing, Communications & Creative Content-Responsible for brand management, communications/public relations, business development, contract negotiation, advertising, promotions, corporate synergy and alliances, creative content, website development/maintenance, social media, market research and analysis, CRM, sourcing, national sponsorship sales and private event sales for all ESPN Zone locations.-Developed and executed overall marketing & sales strategies including management of marketplace trends and monitoring/analyzing marketing/sales efforts, budget tracking and ROI analysis-Developed and executed all internal and external communication strategies utilizing multiple platforms-Developed and executed web strategies, CRM, SEO, promotional awareness campaigns and sales generation leads-Responsible for supplier analysis and sourcing strategies (including RFP, RFI, contract negotiations and execution) for advertising, communications, media buying, web development and print. -
Independent ContractorAmerican Honda Motor Company, Inc. Aug 2005 - Oct 2005Torrance, Ca, UsContracted by Honda through m2 productions, inc.-Event Producer for a six city event marketing launch for the 2006 Honda Civic-Retained to manage the customer data collection/registration for the ‘Honda Civic Live Tour’ -Managed a team of 30-45 contractors to design and implement a registration process for the event-Utilized a new technology of electronic tracking cards given to each guest to track their participation and quickly gather feedback on the new model. This technology led to the most comprehensive data Honda had been able to collect for a marketing event.-Managed planning, logistics and talent of six-city tour including concerts of top name acts -
Certified Consultant - Marketing Communications & Business DevelopmentToyota North America 2002 - 2005Plano, Tx, UsRetained for the following programs:- Introduction and launch of Toyota into Mexico (Toyota de Mexico) including customized training programs which addressed specific cultural differences in the car buying process.- Development and launch of a new brand, Scion, into Toyota dealerships- Continued conversion to online training and development for Toyota & Lexus employees - Managed, conducted and presented strategic market research/analysis projects targeting U.S. women buyers for Toyota which included analyzing dealership statistics and conducting focus groups -
Account Executive - AutomotiveVisual Services, Inc. 2000 - 2002Managed multiple automotive clients. Focused on automotive training (new model training and experiential event marketing including ride and drives), brand development and adult learning (soft skills, dealership training, etc.) Responsible for the conversion to an on-line training model for dealership learning and certification.
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Manager, Corporate Communications & Business DevelopmentThe Oz Entertainment Company 1994 - 2000The OZ Entertainment Company was a start up company with the goal of building a technology-focused theme park in Kansas based on "The Wonderful Wizard of Oz". This job included significant work in raising private equity, required strong project development skills and required managing community concerns. Gained substantial knowledge in working with a Superfund site navigating requirements by and working with; the Army Corps of Engineers, DOD, EPA, as well as state and local governments.
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Legal AssistantBeardsley & Eisenman 1992 - 1994Legal filing and contract review.
Christine Baum Skills
Christine Baum Education Details
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Pepperdine Graziadio Business SchoolMarketing Concentration -
California State University, NorthridgePolitical Science
Frequently Asked Questions about Christine Baum
What company does Christine Baum work for?
Christine Baum works for The Walt Disney Company
What is Christine Baum's role at the current company?
Christine Baum's current role is Partnership and Business Development.
What is Christine Baum's email address?
Christine Baum's email address is ch****@****ink.net
What schools did Christine Baum attend?
Christine Baum attended Pepperdine Graziadio Business School, California State University, Northridge.
What skills is Christine Baum known for?
Christine Baum has skills like Marketing Communications, Marketing Strategy, Strategic Partnerships, Marketing, Advertising, Management, Social Media Marketing, Public Relations, Event Management, Market Research, Business Development, Social Media.
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