Christine Baum

Christine Baum Email and Phone Number

Partnership and Business Development @ The Walt Disney Company
Christine Baum's Location
Los Angeles Metropolitan Area, United States, United States
Christine Baum's Contact Details
About Christine Baum

Collaborative, passionate and proactive professional with a strong background in relationship management, strategic sponsorships, fandom, marketing, communications and business development specifically in the entertainment, technology and automotive industries both nationally and internationally. Recognized for building positive relationships, securing high level sponsorships, managing complex projects, and being able to navigate both technical and creative environments.

Christine Baum's Current Company Details
The Walt Disney Company

The Walt Disney Company

View
Partnership and Business Development
Christine Baum Work Experience Details
  • The Walt Disney Company
    D23 Account Director
    The Walt Disney Company Feb 2020 - Present
    Burbank, Ca, Us
    • Responsible for all sponsorships, licensees and 3rd party integrations for D23 & D23 EXPO• Identifies new opportunities to provide organic content creation/integration and promotional/experiential activations• Develops business strategies and identifies areas of opportunity to grow the business while providing measurable ROI• Supports the various lines of business of The Walt Disney Company utilizing synergistic opportunities and aligning sponsored content/activations• Specializes in creating one-of-a-kind fan activations through the use of partnerships and sponsorships (i.e. Mickey Mouse One: Walt's Plane presented by Amazon at D23 Expo)
  • The Walt Disney Company
    Senior Manager, D23 Business Development
    The Walt Disney Company Apr 2019 - Feb 2020
    Burbank, Ca, Us
    • Develop and implement a sponsorship plan to increase revenues for multiple activations throughout the year with an initial priority on the 2019 D23 Expo.• Identify new business prospects while creating compelling and engaging opportunities to expand existing accounts through creative development across multiple activation points.• Develop an overall business strategy to identify areas of opportunity and grow the business while providing measurable ROI.
  • The Walt Disney Company
    Senior Manager, Account Management - Corporate Alliances
    The Walt Disney Company Aug 2012 - Mar 2019
    Burbank, Ca, Us
    • Responsible for the strategic development and management of complex, long-term and multi-dimensional contracts/relationships with external brands primarily in the entertainment, technology and industrial spaces.• Drives incremental value by developing deep relationships and aligning core objectives to create innovative and unique marketing/promotional opportunities.• Develops new areas of opportunities through strategic B2B story-telling utilizing successful proof-of-concepts, technology integrations and collaborations.• Collaborates with internal partners and key stakeholders to identify targeted opportunities that deliver on partners’ KPI’s.• Works closely with R&D teams to identify partner core competencies that can be paired with potential collaborations and proof of concept projects primarily in the areas of AI, IoT and Cloud strategy.
  • The Walt Disney Company
    Director, Marketing, Sales & Communications
    The Walt Disney Company Nov 2005 - Mar 2011
    Burbank, Ca, Us
    Disney Regional Entertainment/ESPN2009-2011: Director, Marketing, Sales & Communications2005-2009: National Manager, Marketing, Communications & Creative Content-Responsible for brand management, communications/public relations, business development, contract negotiation, advertising, promotions, corporate synergy and alliances, creative content, website development/maintenance, social media, market research and analysis, CRM, sourcing, national sponsorship sales and private event sales for all ESPN Zone locations.-Developed and executed overall marketing & sales strategies including management of marketplace trends and monitoring/analyzing marketing/sales efforts, budget tracking and ROI analysis-Developed and executed all internal and external communication strategies utilizing multiple platforms-Developed and executed web strategies, CRM, SEO, promotional awareness campaigns and sales generation leads-Responsible for supplier analysis and sourcing strategies (including RFP, RFI, contract negotiations and execution) for advertising, communications, media buying, web development and print.
  • American Honda Motor Company, Inc.
    Independent Contractor
    American Honda Motor Company, Inc. Aug 2005 - Oct 2005
    Torrance, Ca, Us
    Contracted by Honda through m2 productions, inc.-Event Producer for a six city event marketing launch for the 2006 Honda Civic-Retained to manage the customer data collection/registration for the ‘Honda Civic Live Tour’ -Managed a team of 30-45 contractors to design and implement a registration process for the event-Utilized a new technology of electronic tracking cards given to each guest to track their participation and quickly gather feedback on the new model. This technology led to the most comprehensive data Honda had been able to collect for a marketing event.-Managed planning, logistics and talent of six-city tour including concerts of top name acts
  • Toyota North America
    Certified Consultant - Marketing Communications & Business Development
    Toyota North America 2002 - 2005
    Plano, Tx, Us
    Retained for the following programs:- Introduction and launch of Toyota into Mexico (Toyota de Mexico) including customized training programs which addressed specific cultural differences in the car buying process.- Development and launch of a new brand, Scion, into Toyota dealerships- Continued conversion to online training and development for Toyota & Lexus employees - Managed, conducted and presented strategic market research/analysis projects targeting U.S. women buyers for Toyota which included analyzing dealership statistics and conducting focus groups
  • Visual Services, Inc.
    Account Executive - Automotive
    Visual Services, Inc. 2000 - 2002
    Managed multiple automotive clients. Focused on automotive training (new model training and experiential event marketing including ride and drives), brand development and adult learning (soft skills, dealership training, etc.) Responsible for the conversion to an on-line training model for dealership learning and certification.
  • The Oz Entertainment Company
    Manager, Corporate Communications & Business Development
    The Oz Entertainment Company 1994 - 2000
    The OZ Entertainment Company was a start up company with the goal of building a technology-focused theme park in Kansas based on "The Wonderful Wizard of Oz". This job included significant work in raising private equity, required strong project development skills and required managing community concerns. Gained substantial knowledge in working with a Superfund site navigating requirements by and working with; the Army Corps of Engineers, DOD, EPA, as well as state and local governments.
  • Beardsley & Eisenman
    Legal Assistant
    Beardsley & Eisenman 1992 - 1994
    Legal filing and contract review.

Christine Baum Skills

Marketing Communications Marketing Strategy Strategic Partnerships Marketing Advertising Management Social Media Marketing Public Relations Event Management Market Research Business Development Social Media Digital Media Start Ups Event Planning Strategic Communications Crm Corporate Communications Leadership Social Networking Digital Marketing Entertainment Integrated Marketing Strategic Planning Brand Management Strategy New Business Development Sponsorship Sales Brand Development Email Marketing Digital Strategy Business Strategy Content Strategy Product Development Analytics Customer Relationship Management Direct Marketing New Media Online Advertising Online Marketing Account Management

Christine Baum Education Details

  • Pepperdine Graziadio Business School
    Pepperdine Graziadio Business School
    Marketing Concentration
  • California State University, Northridge
    California State University, Northridge
    Political Science

Frequently Asked Questions about Christine Baum

What company does Christine Baum work for?

Christine Baum works for The Walt Disney Company

What is Christine Baum's role at the current company?

Christine Baum's current role is Partnership and Business Development.

What is Christine Baum's email address?

Christine Baum's email address is ch****@****ink.net

What schools did Christine Baum attend?

Christine Baum attended Pepperdine Graziadio Business School, California State University, Northridge.

What skills is Christine Baum known for?

Christine Baum has skills like Marketing Communications, Marketing Strategy, Strategic Partnerships, Marketing, Advertising, Management, Social Media Marketing, Public Relations, Event Management, Market Research, Business Development, Social Media.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.