• Identify new client revenue opportunities for agency growth and advancement• Responsible for client retention plans and ongoing outreach/communication to ensure continual business• Oversee all agency marketing and communications including social media, press, case studies and agency awards• Member of the Senior Leadership team, reporting directly into the President on growth plans for the agency

• Reviewed and evaluated all incoming RFPs for agency consideration• Worked cross functionally, partnering with the creative, production and design teams on pitch development• Led the strategy of all proposals ensuring they met the business goals and objectives of the RFP• Researched and stayed informed on new trends in the industry• Recipient of a peer nominated award to the person at the agency who best demonstrated the company’s values

• Drove the health and expansion of all client retained and non-retained but recurrent business for the agency; clients include Delta Air Lines, JPMorgan Chase, Pernod Ricard, Heineken USA and JCPenny • Acted as brand extension and internal champion for clients, communicating their business goals and brand positioning • Managed a team of eight direct reports with four additional dotted line reports proving guidance, goal setting and career trajectory • Collaborated with Business Development on new business pitches that required account management

• Identify and establish strategic marketing partnership opportunities • Create, develop and execute programs from start to finish utilizing all channels of business to maximum potential• Work cross-functionally with public relations, social media, creative services, planning, production, retail, direct and wholesale teams on all projects; provide overall execution strategy, timeline, direction and oversight• Manage sponsorship and marketing relations with corporate partners • Establish relationships, oversee and manage all Brand Ambassador and Sponsored Athlete programs • Negotiate contracts, hire and manage full-time staff and external agencies, establishing clear goals and objectives• Budget development and tracking, as well as full ROI analysis

• Managed key partner relations for the US Open Tennis Championships and Olympus US Open Series including Polo Ralph Lauren, Heineken and Continental Airlines; assisted in managing Mercedes-Benz, Olympus and IBM• Operated cross-functionally with USTA Merchandizing in the management of the Polo Ralph Lauren business• Oversaw implementation of partnership deliverables working with marketing, public relations, advanced media and tournament operations • Lead the development and execution of sponsor-related in-stadium promotions during the US Open• Communicated daily with sponsors, promotional partners and relevant event, media and digital agencies• Served as liaison with individual tournaments and partners of the Olympus US Open Series• Coordinated the design and production of planning and wrap-up materials, marketing collateral, digital assets, event signage and POS • Built business development proposals to secure new business and renew and/or upgrade existing USTA partners• Assisted department director on budget development and tracking, as well as sponsorship revenue reporting

• Assisted in launching the world’s first mixed martial arts professional sports league, the International Fight League • Reported directly to the SVP, Live Event Marketing and Sponsorships and SVP, Communications• Responsible for all aspects of event marketing in 13 national markets• Developed and executed promotions surrounding live events, TV, sponsorship, licensing and brand awareness • Planned media tours; drafted and circulated media advisories and press releases; pitched features to local outlets• Managed affiliate relations with national broadcast partners FOX, FSN and MyNetwork TV• Responsible for integrated marketing and sponsorship fulfillment of national broadcast TV show, IFL Battleground• Created and maintained $5 million+ budgets, as well as P&L analysis for national arena market tour

Media and Event Manager • Planned and executed all media events associated with New York City Triathlon • Managed on-site interviews and feature stories on event day • Implemented all sponsorship fulfillment for TV including commercial spots, logo placement, promotional considerations, feature stories and vignettes• Organized and directed all promotional events leading up to the New York City Triathlon • Developed all wrap-up materials for sponsors and city agencies