Christine Cuthbertson Email and Phone Number

Responsible for marketing and PR activity and all aspects of on-going business development.

A flexible solution for businesses that recognise they have a requirement for PR and Marketing expertise but don't want to employ a full time, in-house person. PR, Marketing and Sales Training

In addition to my freelance marketing work, I am employed by Booth Muirie who design, manufacture and supply rainscreen cladding, in particular, Alucobond, Reynobond and Norbo. My role covers all aspects of marketing, PR and business development.

In addition to my Marketing Consultancy business, I am employed as Group Marketing Manager for The Rooffix Group in Glasgow, a group of 10 companies offering the construction industry a comprehensive range of products and services

Responsible for Group re-brand, incorporating 10 companiesImplement direct mail strategy (e-alerts, product cards, letters)Developing new website & marketing literature for each companyIdentifying and targeting potential new business Responsible for all media/PR activity Responsible for developing business through on-line marketingWork with external partners eg Scottish Enterprise,Glasgow City Council to secure grant fundingResponsible for all internal and external communications Manage telesales activityEvent organisingDistribution of leads to sales teamImplementation of policies and proceduresRepresent Group at all networking forums eg Olympics/Commonwealth

Instrumental in establishing and developing the world's largest estate agency franchise brand in the UK including development of websiteOrganising and managing all recruitment eventsResponsible for franchise sales throughout UK Responsible for raising brand awareness through media campaignsWriting administrative systems and delivering training courses Working with external partners - graphic designers, media contactsProduction of all marketing and promotional materials, ensuring strong corporate identityEnsuring all PR opportunities identifiedEstablishing relationships with key partners and agenciesWriting and producing quarterly newsletterResponsible for visits to each franchise to ensure effective operations

I worked with the Director to obtain the UK licence for the world's largest estate agency franchising system.

Building and sustaining excellent working relationships with media contacts to ensure maximum publicity gained for charityManaged commercial department (First Aid Supplies) ensuring targets achievedOrganising radio/TV campaign (recruitment campaign with STV) Live radio interviews - BBC Radio Scotland/Radio Clyde/Real RadioOrganising national and regional marketing/recruitment campaigns and eventsLine Manager to Sales and Marketing teamChairing PR, Marketing & Fundraising Committee meetings on a quarterly basisLiaising with regional offices on all PR activitiesPromoting the Charity's aims and objectives to external business partnersSole responsibility for writing and producing annual report Writing and producing all corporate literature and press releases Ensuring excellent relationships maintained with all internal and external sourcesPromoting the Charity's range of services and organising fundraising eventsLiaising and reporting to Board members on all PR and marketing activitiesFacilitating PR training courses for Association members

Established new systems from inception, both computerised and manualResponsible for establishing good media relationsAdministered nominations for Royal Garden Parties and Queen's HonoursCarried out PA duties for the Chairman, Vice Presidents and Office BearersMinute secretary to Council and Committees

Comprehensive range of PA duties at executive levelLine Manager to 26 Medical Secretaries ensuring compliance with policies and delivering appropriate trainingAssisting Patient Services Manager with complaints, ensuring satisfactory outcome, in compliance with government guidelines.