• Managed state and regional conferences, focusing on cost savings and brand management to build a strategic approach to each event.• Worked with various divisions and stakeholders to develop strategy and present a creative, engaging and unified event experience, strengthening brand identity and promoting special initiatives.• Tracked and managed department budget allocations, identifying cost savings where possible. Worked with various stakeholders to make sure needs were met while streamlining expenditures.• Collaborated with Sales and Marketing to execute custom marketing collateral for conferences and events, including online and print advertising, social media campaigns, in-booth signage, and customer communications, creating a fun, positive, and memorable impact for conferences attendees.