Christine Edwards Email and Phone Number

Rejoining the Energy team to work collaboratively and cross-functionally to build our energy business.

Account-based management in a manufacturing setting is innovative, just like the rest of The Raymond Corporation product and service intralogistics offerings!

Manager of the combined Digital Marketing and Market Intelligence groups at Corporate headquarters.

Two separate product management roles. Began as the Product Manager for an established product in our very narrow aisle product offering. Transitioned to a special assignment acting as the interim Product Manager of Energy Solutions. This was a position in a new and growing portion of our business.

Motivate members to set and achieve fitness goals by leading fitness classes in a variety of formats. Step aerobics, strength and toning, muscle mix, stretch/flexibility/balance and circuit.

Work within the transition team to maintain strong customer relationships throughout the transition period. Learn the aerospace industry from a customer, operations, compliance and Quality perspective. Further developed my Project Management skills and became proficient in Microsoft Project.

Provide superior customer service to our members when they join, at our weekly meetings and weigh-ins, and any other circumstances as needed. Act as a sounding board and listen to successes and challenges of members, and provide constructive feedback. This position also requires product display and completing required paperwork. Because of my decision to pursue yet another career path, I am currently on sabbatical.

Responsible for finding improvements to processes to add revenue to the bottom line. Additionally, complete any projects which were not being handled by another employee. These included maintaining social media marketing, advertising on our own website, customer service manager, sales manager, screening and interviewing potential candidates for open positions, etc.

Consumer Insights Manager was my final position at MWV. This position was created specifically for me - there was never such a manager before. I was responsible for finding consumer insights and communicating them to our Marketing and Sales teams, so they were incorporated into new products, or so they informed changes to current products or marketing strategies.

Work with several other team members to expand business with current customers, develop new channels of business, develop new products, and improve the features and/or marketing of current products. This included assessing market needs, current gaps in meeting market needs, conducting and analyzing market research, sizing potential markets, etc. This work was exciting because it was vital to the ongoing strength of the company and it was forward-looking.

Put my classic P&G marketing training back to work managing several product lines in the business notebook market. Was responsible for P&L, marketing strategy, working with sales to sell line in to customers at retail, product design, and overall management of the branding (Cambridge, At A Glance, Black & Red, and Pink & Black). Coordinated product line with counterparts in Canada. Worked with sourcing internally to source Black & Red/Pink & Black product range internationally. Worked with companies who manufactured in Brazil, Germany, Poland, UK and China. This position was fun and rewarding, especially because it did very well during the economic downturn in 2008/2009.

This was an exciting time to be working in the pharmaceutical industury. I keyed off of my full time position to go back to the agency to assist when and where needed. I held a variety of senior level account management positions, which required me to learn each business, establish strong working relationships and successfully service an account in a short period of time. Several of the projects I led were products which were marketed globally. Additionally, I was able to take time to train junior level account people. During this time I also assisted the top management team with new business pitches including suggested brand strategies.

This position was a leadership position which acted as team lead within the agency, and also as the liason with the Client team - in this case Merck. It took my client-side experience to the agency to help build our relationship and give the client ongoing, first class, creative and service. I helped a great team of creatives push the envelope...we always gave the client what they had requested, but our team always tooks the next step to show them ways they might improve strategy, creative or messaging to improve their brand.

Led a strategic initiative team focused on consumer understanding and communication – designing first ever company program to gather end-user information via millions of units sold annually. Also conducted computer-based market research to design product based on end-user importance of various characteristics (conjoint analysis). Set benchmarks and then measure periodically to be certain products were meeting consumer expectations. I also had the ongoing responsibility to research and analyze impact of cultural and business trends on an ongoing basis.

In this brand manager position, which had never been created prior to an RX product launch, I was responsible for guiding the clinical study design to meet patient and physician needs as they related to osteoporosis. This required market research and strategy development. In this time before the world wide web, I championed a new patient recruitment program within the company as a strategic initiative to save company resources and speed the clinical trial process. This included finding the media, the message and the images to best reach the target audience and convince them to call for possible inclusion in a trial. Additionally, I provided a recommendation and commercial/technical analysis for ongoing licensing and acquisition.

At this stage in my P&G career, I worked on a pre-launch, gastrointestinal therapy (Asacol). In this position I was responsible for conducting research with clinical study participants and recommending a plan to leverage patient advocacy to build share. I also took part in developing launch copy strategy, brand character statement and final execution of copy and design. Additionally, I wrote and gained cross-functional agreement to first ever three-year third party support plan.

My first ABM assignment was to nutritional products (Vivonex). I managed the AIDS indication for the product, including creation of a supplemental sales force, coordination of PR campaign, development of patient starter kit, and planning/execution of symposium. During this time I was key to helping the Brand group re-establish a good working relationship with Medical department.

During this time I took part in a special P&G pharmaceutical sales training period. I had my own territory with 200 physician, 6 hospitals in Chicago, IL selling all product lines. This was the time where young marketers learned how their marketing efforts actually worked in the field. We went through the same sales training provided to all P&G Pharmaceutical representatives, and then we went out and sold!

This is where my career really started to form. I learned all the fundamentals of strategy, market research, data analysis, uncovering indicated actions, being a member of and leading teams. I learned how to effectively deal with other members of an organization and how to actually work with people to get things accomplished. I was taught how to think through and address product and promotional questions. I was driven to dig deeper (peel back the layers of the onion), to see what the true drivers of the business were.In terms of projects, I managed all our agency financial transactions. I developed and executed multiple-wave direct mail programs - 18 waves of direct mail including design of mailers, fulfillment packages, purchasing premiums and designing tracking system. I was responsible for slowing the downward trend of our aging antihistamine based on key business review learnings, and initiated internal customer/supplier teams and meetings which resulted in faster timelines and lower costs.