Christine Gery Email & Phone Number

Alexandria, Va, Us

- Monthly PPC account management, performance improvements, analysis and reporting- Authored landing page content and ad copy to improve conversion performance throughout the sales funnel- Built and launched email marketing campaigns to drive conversion actions- Audited ad and landing page copy which resulted in actionable steps to optimize content for improved KPIs- Launched new client PPC accounts and campaigns, which included competitive research, campaign strategy development, copywriting, and account set up- Delivered insights and analysis to improve PPC campaign performance for CTR, lead count, conversion quality, and ad spend- Overhauled under-performing PPC campaigns by implementing optimizations in campaign structure, strategy, keywords, targeting, and ad copy- Deployed and managed PPC campaigns across multiple social media, search marketing, and display remarketing platforms, including Facebook, Instagram, Google Ads, LinkedIn, Reddit, AdRoll and Perfect Audience- Conducted keyword research and crafted topic cluster plans for SEO channel growth

Annapolis Junction, Md

- Created and implemented an integrated digital marketing strategy, executed channel marketing and advertising plans, and implemented analytical review processes- Managed channel and ad platform accounts, instituted new tactics, and developed strategic partnerships with vendor account managers- Executed email marketing, SEO, SEM/PPC, display, retargeting, and social media channel marketing plans- Supported brand marketing initiatives with actionable insights on ad buys, ad content, segmentation, targeting, and implementation of performance tracking and reporting for digital content- Migrated a full suite of vendor-managed ecommerce operations to in-house teams while managing daily website operations, including site maintenance, seasonal updates, customer service, and collaboration with team leaders in supporting departments

Baltimore, Maryland Area

- Enhanced brand identity through the development of print and digital strategic marketing communications, including brochures, awards submissions, and tradeshow materials- As the corporate LinkedIn account manager, analyzed social media activity for insights and executed a brand journalism/content marketing plan- Coordinated public relations activities to support a successful brand transition during merger period- Authored press releases and managed corporate media relationships- Executed civic marketing plan in support of corporate social responsibility and brand awareness initiatives

Tucson, Arizona

- Developed and managed integrated marketing strategy and campaigns targeting customers and channel partners utilizing web, email, print and direct mail collateral- Architected and managed websites for customer segments, channel partners, and international service teams- Designed and produced nearly all department outbound communications using proficiencies in copy writing, media production, graphic design, and web programming- Conducted A/B testing and content analysis to improve email read rates and call-to-action results- Managed global survey activities, including analysis and reporting of customer feedback

Austin, Tx

- Led video production crew to create over 60 packages of web-based advertising content

Mba

Bs, Radio, Television, & Film

Activities and Societies: UFA Member, Intern Editor and Editing Crew Chief with South By Southwest Festival, AMN-SFS Editor and Producer.