Objective: To contribute to the success of the institution by building and executing comprehensive marketing and communication strategies. Manage brand, products and services. Continuously evolve marketing strategies and platforms, fostering innovative activities to engage a broad audience and support enrollment growth.Passionate about innovation, I support the company’s strategic and marketing evolution. Based on a thorough understanding of the customers' needs and market, I strive to engage students at all stages of the customer journey to help the company be competitive and grow. Proactive and dynamic, I enjoy working on challenging projects from strategy, through implementation and operational execution. Specialized in digital marketing, I leverage all communication channels. At ease overseeing teams, budget and agencies. Highlights: • Launched 4 innovative products, coordinating multi-functional, international project teams.• Developed business models, managed all aspects of marketing, sales and professional education to acquire brand notoriety.• Worked in the field with customers and KOLs to develop the market and increase sales.• Implemented systems to prospect and manage customer relationships, accompanying the culture change.• Built digital strategies and executed multi-channel communication campaigns (incl. content, visuals, placement, and measurement), to acquire leads and retain customers. • Promoted data-based decisions by setting up reporting tools, KPIs and dashboards.Competencies: Customer oriented, Entrepreneur (hands-on), Strategic thinker, Leadership, Result oriented, Analytical, Creative, Collaborative, Team leader.Specialties: Strategy, Business transformation, Branding, Marketing-mix, Digital communications, Social media, Institutional communication, Product launches, Leads generation, Customer retention, Business development, Project management. Tools: CRM, CMS, Google Analytics, Google Marketing Platform, SEA, SEO, Emailing, Hootsuite, Adobe Suite, MS Office.