Managed consumer products business of 70+ licensees across multiple categories for Emerging Property portfolio. Developed and executed licensing and new business development strategies in collaboration with Franchise team to drive revenue.Selected Accomplishments:• Exceeded revenue projections by creating plans customized to brand objectives and establishing core licensee partnerships to bring product to market within defined deadlines.• Led efforts bringing together licensees, product, and retail development teams in securing optimal placement of innovative product statements at retail from Specialty to Mass.• Spearheaded global strategies aligned with brand objectives for broad property portfolio by collaborating with internal teams and external licensing agents within the Americas, Europe, Asia, and Australia, taking into consideration local customs, language barriers, and time zones.

Acted as global franchise lead for DreamWorks’ Heritage brands (Shrek, Madagascar, Kung Fu Panda) and Classic portfolio (Where’s Waldo, Felix the Cat, Olivia, Little Golden Books, Lassie).Selected Accomplishments:• Worked cross-functionally with all divisions to ensure brand consistency, transform consumer experiences and engagement, and meet / exceed revenue goals.• Liaised with internal teams and external PR, social media, and cause-related agencies in developing and executing strategic plans within defined budgets and objectives, building consensus with executive management and sales teams.• Managed planning and execution of qualitative and quantitative consumer research initiatives, establishing brand architecture, including key messaging and positioning, as well as inform new content development, ensuring brand equity.• Directed creative team on delivery of impactful marketing campaigns and brand materials, including ads, promo spots, style guides, websites, packaging, retail signage, and other sales tools, ensuring consistent brand look and messaging.• Established strong working relationships with internal and external stakeholders, including filmmakers, creators, and intellectual property owners to deliver optimal programs and secure approvals often under difficult time constraints.

Managed marketing efforts for preschool and family brands to build awareness and support the needs of the TV, Home Entertainment, and Licensing teams. Oversaw external PR and media agencies on development and execution of marketing plans and advertising campaigns.Selected Accomplishment:• Worked directly with broadcasters to launch and drive viewership of multiple new TV series, including Tinga Tales (Disney Junior), Guess with Jess (Treehouse, Canada), Casper’s Scare School (Cartoon Network) and Life with Boys (TeenNick), meeting defined launch targets and deadlines.

Managed brand incubation for various Lifestyle brands within apparel, accessories and home groups. Oversaw all stages of new brand concept development from inception to presentation to retail, including market research, brand positioning and identity development, retail and showroom presentations, and marketing execution.Selected Accomplishment:• Launched retail programs, including Angela Adams and Royal Velvet at Bed, Bath and Beyond, MaryJanesFarm at Belk and Collier Campbell at Kohl’s by collaborating with Design and Sales teams and managing relationships with celebrity designers and brand owners.

Developed brand architecture and marketing plans for preschool properties, including Thomas & Friends, Barney, Bob the Builder, Angelina Ballerina, The Wiggles, and Fraggle Rock for global implementation.Selected Accomplishments:• Leveraged tent pole brand initiatives to create campaigns and drive broadcast ratings, product sales, and consumer engagement, coordinating publishing, toy, and promotional partners, such as Thomas & Friends’ 60th Anniversary and Bob the Builder’s ‘Watch Along & Build Along’ campaign, including national advertising and PR, satellite media tours and events.• Contributed to creating Comcast’s preschool channel Sprout, from initial concept pitch to consumer research and brand identity and positioning development.