Christine Hilbert Email & Phone Number

Kansas City Metropolitan Area

Kansas City Metropolitan Area

Strategic writer responsible for conveying technical concepts and creating and maintaining product documentation in clear concise messaging to drive sales leads. Building brand awareness and establishing market position through communicating competitive advantages by clearly articulating the technical differentiators of products. Working with R&D, marketing, and product management teams to continually improve the functionality of marketing communications.

Lenexa, Ks

Responsible for leading the learning and development strategy for Trane in North America, managing its implementation and measuring its impact on business goals.

Lenexa, Ks

Provide leadership and strategic guidance in developing and implementing marketing strategies to support business objectives. Able to think strategically and manage tactical detail.

Lenexa, Kansas

Developed promotional and value proposition tools and messaging for key product groups. Provided general input and market intelligence on clinical market needs based on regulatory guidelines (FDA and CLSI). • Developed and launched new sales tools to support the sales force in positioning of features and benefits of product portfolio. • Streamlined custom isolate susceptibility testing process and rolled out to customers and sales team.• Developed internal ‘battlecards’ for the sales team to use in understanding competitive landscape.

Kansas City, Missouri Area

Developed and organized strategic marketing plans for campaigns upon request from the sales team. • Developed mind map to determine the best approach to engage current and prospective clients. • Utilizing team input, developed email copy, asset requirements, website page content, and social media content to generate maximum interaction

Kansas City, Missouri Area

Conducted technical research and developed creative copy for a small start-up marketing agency supporting 8 unique companies owned by one entrepreneur. • Wrote email copy, sales sheet, product information sheet, website content, and social media content. • Created content for topics from traffic engineering to small business management software to medically relevant blogs and consumable product information. • Experience posting copy to Twitter, Facebook, LinkedIn, Pinterest, and company blog pages.

Kansas City, Missouri Area

Managed identification of product opportunities and portfolio improvements. Directed ALSO/BLSO Programs, FP Essentials/FP Audio Subscriptions and involved in strategic pricing strategy for CME accreditation process. • Identified product gap in FP Essentials/Audio portfolio and worked with internal IT developers to create an app for use on phone or tablet devices• Analyzed customer base and developed new cost models, including simplifying pricing matrix and tiered pricing for online subscription access.

Uncovered and secured new contract business opportunities for specialty diagnostics laboratory from biotech, pharmaceutical, CRO, medical device, hospital and reference laboratories and research facilities. • Created capabilities presentation for business offerings that could be tailored to any niche customer.• Developed tri-fold brochure for use in perinatal testing for HDFN and NATP.

Writing Proposals/Contracts in response to clients' requests for RFPs. Work with R&D, regulatory, quality, and operations to execute proposals according to client needs.

Managed and promoted key product groups, providing general input and market intelligence on industrial and clinical market needs.• Launched new plated media product for sterile environmental monitoring: GripFit™. • Maintained QC business during economic downturn by launching campaign aimed at reminding sales force and customers about the features and benefits.• Developed and launched electronic campaign to support RapID™ identification systems via the web, supporting software (ERIC®) validation and placement.

Doctor Of Philosophy - Phd, Biochemistry

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science (Bs), Master Of Science (Ms), Biology