As a Marketing Scientist at Cal Poly Pomona Center for Customer Insights and Digital Marketing (CCIDM), I apply my analytical skills and passion for media and content to provide data-driven insights and solutions for various business challenges. I am also pursuing a Master of Science in Business Analytics at the same university, further enhancing my expertise in data wrangling, visualization, and storytelling.With over six years of experience in marketing and data analysis, I have demonstrated my ability to manage projects, plan strategies, and create content that delivers results. For example, as a Senior Marketing Specialist at Fjällräven, I increased sales by nearly 75%, grew Instagram followers from 400 to 23K+, and established the APAC region e-commerce. I am proficient in Python, R, SQL, Office 365, and data visualization tools, and I am fluent in English and Mandarin. I am motivated by learning new skills, exploring new domains, and making an impact with data.