Christine Morrison Email and Phone Number

Responsible for overall strategy and performance of Northeast-MidAtlantic Regional Team generating $19 million in annual supply revenue in 2019.*Successfully hired, trained, and managed a team of 7 Account Managers.*Defined and executed regional strategy through quarterly forecasting, planning and reporting sessions by utilizing data analytics tools Looker and Tableau.*Consistently achieved or exceeded company KPIs and ensured career development for team.*Executed cross-functional retention campaign and collaborated with Policy, Marketing, and Sales teams to retain 100% of Hotel supply in the Boston market within a 2-month deadline.*Monitored and analyzed promotional campaigns to drive market performance and proactively took initiative to improve team results through internal team competitions.

Designed and executed a successful strategy to revitalize an underperforming Boston market and transformed the market into a standout performer across all measurable metrics.*Developed and implemented an automated production report tool for the regional team to provide valuable data and insights to hotel partners to drive more engagement with the platform.*Increased Boston revenue by +20% YoY and surpassed all room night, revenue, and conversion records as a result of building strong partner relationships, and pitching, signing and onboarding 30+ new hotels to the platform. *Collaborated with Regional Manager to devise a strategy for optimal revenue coverage of the NorthEast MidAtlantic territory based on data analysis and resource allocation. The strategy was adopted and resulted in the approval for 4+ account managers to be hired to the new region which I began managing in December 2018.