Christine Modla-Thomas
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Christine Modla-Thomas Email & Phone Number

Head of Visual Resources at Imperial War Museums
Location: Greater Cambridge Area, United Kingdom 19 work roles 4 schools
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Role
Head of Visual Resources
Location
Greater Cambridge Area, United Kingdom
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Christine Modla-Thomas is listed as Head of Visual Resources at Imperial War Museums, a with 704 employees, based in Greater Cambridge Area, United Kingdom. AeroLeads shows a matched LinkedIn profile for Christine Modla-Thomas.

Christine Modla-Thomas previously worked as Head of Visual Resources (Maternity Cover) at Imperial War Museums and Marketing, Sales and Product Management Consultant at Freelance. Christine Modla-Thomas holds Mcim, International Marketing, Chartered Marketer from Cim | The Chartered Institute Of Marketing.

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Imperial War Museums

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About Christine Modla-Thomas

I am a business, marketing and project leader with experience of strategic and operational management. I have held senior positions as Business Unit Director, Global Marketing, PR, Business Development Director, Country, Brand and Product Marketing Manager. I improve brand value and income generation by identifying and seizing new opportunities.I have experience in international sales, marketing campaigns, demand generation, business development, branding, GTM strategies, ABM, increasing pipeline leads, product management, NPD blueprinting, digital transformation, e-communications, online shopping, TV and radio commercials, London Underground and digital billboard advertising, UX mapping, ATL/digital advertising, PR, Thought Leadership, SEO, PPC, social media, Google Ads, product launches, website optimization, CRM automation, outbound and inbound marketing, sales enablement, employee engagement, channel partnership management, events, analytics and training. I build collaborative team, client and channel relationships and I am a results-driven leader, who has managed P&L’s and MDF's for products, software and services.I am a CIM qualified Chartered Marketer who creates high impact sales/digital market campaigns and customer acquisition strategies across the UK, EMEA, US and APAC. My experience includes development of products and services, income growth, lead generation, apps, videos, animations, webinars, channel promotions, digital engagement, project management, procurement, and online-training initiatives. B2B/ B2C experience includes general public engagement, HR and staffing, SaaS, healthcare, bioscience, technology, automotive, construction, pharmaceuticals, food, environmental, data centers, utilities, defence, transport, education, central government, museums, heritage, travel and leisure sectors.

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Imperial War Museums
Imperial War Museums
Head of Visual Resources
Cambridge, Cambridgeshire, United Kingdom
Website
Employees
704
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19 roles

Christine Modla-Thomas work experience

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Head Of Visual Resources (Maternity Cover)

Current

Duxford, England, United Kingdom

I lead the multidisciplinary IWM Visual Resources team who deliver photography, video, and multimedia digitisation of collections for access, preservation and learning programmes. Our digitisation of historic materials opens up access to our collections and protects fragile items.I manage the VR team digital outputs delivery of the IWM Collections Digital and Digital Futures Strategies and delivery of its access and preservation digital outputs. This covers delivery of Museum wide services for IWM’s public events, commercial, collections, online-learning and digitisation of film, stills, documents and exhibition displays.Our talented team create outstanding materials that give breathtaking experiences when exploring our IWM Duxford, IWM London, IWM North in Manchester, Churchill War Rooms and HMS Belfast museums.I also lead client side management of a £1M+ capital construction and building renovation of the VR facility. This includes project management of temporary accommodation, progress reporting to various boards, key procurement and overseeing contractors to ensure project delivery is on time, within budget and provides minimal disruption to operations.

May 2024 - Present

Marketing, Sales And Product Management Consultant

Freelance

Cambridgeshire, England, United Kingdom

Marketing and Sales Consultant for leading brands and non-profit organisations.Projects:- Website development, social and sales enablement materials for a HR advisory business garancie.com- Marketing, PR, corporate sponsorships, and ticket sales for London Shaw Theatre charity concerts.I worked with brands to deliver elevated market visibility and growth. I developed political, brand, corporate and charity communications including TV/radio. I built commercial networks, negotiated contracts, and secured sponsorships to maximise event success. Services included website development, promotional collateral, speechwriting, brand, market, and crisis communications, press management, broadcast and media development, large events organisation, and promotion.

Dec 2023 - Apr 2024

Emea Product Marketing Manager

Sevenoaks, England, United Kingdom

Certn Credence provides world-leading background screening and HR tech vetting services which help business employers, financial services, transport, property, government, healthcare, military and educational institutions ensure that the right people join and operate within their organisations.I led EMEA product GTM activities and demand generation through value based messaging and high impact marketing campaigns. I supported sales and marketing activities with effective collateral, communications, website/digital marketing, webinars, trade-shows and enterprise partner marketing. I identified opportunities to deliver growth, create and drive the EMEA marketing strategy and ensure participation in key industry groups. I gathered customer insights, and led regional/industry sector communications for our stakeholders and EMEA growth initiatives.

Aug 2022 - Nov 2023

Head Of Marketing

Cambridgeshire, England, United Kingdom

Oncologica is a cancer, viral and allergy genomic testing organisation. Their DNA sequencing unlocks genetic code to reveal targeted therapy possibilities and their research is proving invaluable to life-changing targeted therapy. I led brand management, marketing and communications of Next Generation Sequencing and health screening services to the public, clinicians and corporate accounts to improve patient and personal health. I introduced national radio, television media, and digital billboard advertising campaigns including London Underground, Manchester and Birmingham tram campaigns. I designed and launched a new website including consumer guidance, videos and thought leadership articles. I increased the business Nationwide reach and brought onboard call centre support to improve UX and customer responsiveness.

Feb 2021 - Jul 2022

Head Of Ppe Marketing

Peterborough

Photocentric the 3D print manufacturing specialists supplied 3 million face visors to the NHS, resulting in a commendation from the Secretary of State for Health and were featured on the BBC. I led sales and communications for Crystal Shield PPE and transformed the website, PPC, created POS material, social media posts, direct mail campaigns, a promo video, digital advertising and managed all commercial activities. I also delivered market research and competitive intelligence on the 3D resin print technology and services sector.

Nov 2020 - Dec 2020

Business Development Director

I led market expansion of eco-dyeing technology to meet fashion, footwear, home ware and automotive fabric manufacturing demands and dramatically reduces CO2 in production. I developed international contracts and led marketing of anti-viral material science solutions, and partnership development with textile, automotive, healthcare and home ware organizations.

Jan 2020 - Jul 2020

Marketing And Business Development Consultant

Freelance

Cambridge, United Kingdom

I assisted companies with international expansions eg I worked with Airwatergreen, setting up the UK sales distribution network, digital campaigns and provided European tradeshow design and event support.

Jan 2019 - Jan 2020

Head Of Global Marketing

Bedford, United Kingdom

I led strategy and the digital transformation for wearable public health and environmental monitoring technology, software and training. I managed a major website revamp, channel marketing, thought leadership campaigns and blueprinting NPD, to increase engagement and accelerate lead generation. My funnel growth initiatives included international tradeshow events, email marketing, Google Ads, PPC, SEO optimization, Linkedin, Twitter, Facebook campaigns, online advertising, CRM automation, product launches,, webinars, incentives, channel partner tools, promotions and training support.

Sep 2017 - Dec 2018

Marketing And Business Consultant

Freelance

Cambridge, United Kingdom

I was responsible for clients marketing and media presence, strategy, sales development, KAM and event management for B2B/B2C and public sector clients from blue chip technology companies to heritage sites. I have substantial experience working with cross-functional teams and led a top performing international operation across many diverse markets. I drove growth for fast paced start-ups, as well as revamped mature market sectors and managed turnaround and efficiency improvement programs. My experience of leading multinational teams utilizes specialist skills in marketing, business development, analyst relations, product strategy, marketing and sales improvement. I am experienced in launching products and assisting companies with customer insights, sales and territory management, digital strategy and implementation, web management, key account development, product management, customer journey design, CRM support and integrated digital e-communications to improve revenues, brand positioning, operational sales and growth.

Apr 2016 - Aug 2017

Brand Manager

Peterborough, United Kingdom

As a Sunday Times Tech Track Top 100 technology company, I developed brand positioning, webs engagement and sales leads in the aviation, rail, bus and sports footwear sectors. I developed e-communications, media, email marketing and events activities. I improved PR and Salesforce CRM automation. I created sustainability sales aids and elevated the brand by achieving recognition in top CSR awards.

Sep 2015 - Apr 2016

Global Marketing Director

I managed strategic marketing for the Air Treatment Division across pharmaceuticals, food, data centers, defence, utilities, education, retail and leisure markets. Key successes were strategic planning, application sharing and new market growth. I revamped websites, increased lead generation, web traffic and developed ecommunication to over 100,000 customers, including multi lingual publicity, catalogues, webinars, advertising, sponsorships, customer satisfaction audits, key accounts, events and product launches.

Jul 2006 - Jan 2015

Global Food Business Manager

I grew global development of food applications and climate product solutions. I led international key account and preferred supplier negotiations. I evaluated costing's to maximise margins, developed team skills training and worked across all business units to ensure a consistent quality offering and increased brand awareness.

Mar 2004 - Jul 2006

Uk And Ireland Country Manager Air Treatment

Huntingdon, Cambridgeshire, United Kingdom

I managed P/L budgets and addressed stagnating sales to create a top business unit delivering double digit growth. I developed sales, medical technology and the after sales program. I managed sales for projects ranging from 5K to 2M, increased productivity and created significant bottom line growth. I developed a strong management team through a significant growth phase, improved performance and developed an integrated strategic business plan incorporating marketing, sales, distributorships, sales channels and after sales across many industries. I particularly focused on IT, healthcare, food, power, utilities and government sectors. I built key relationships with stakeholders including major government bodies and developed a motivated committed employee culture.

Jan 1998 - Mar 2004

Marketing And Sales Manager Air And Water Treatment

Cambridgshire, United Kingdom

I undertook training of the sales team, networked and presented to industry, developed direct mail initiatives, created multi-media presentations, built key account relationships and led sales negotiations and territory development.

Jun 1994 - Jan 1998

Marketing And Sales Manager

Cassells Environmental

Melton Mowbray, United Kingdom

I created business marketing plans, provided commercial sales training and managed key accounts. I developed routine new business prospecting, organised open days, conferences, application clinics, field sales and customer re-engagement programs

Jun 1992 - Jun 1994

Marketing And Sales Manager

National Occupational Hygiene Service

Manchester, United Kingdom

I developed public training courses, managed the marketing and sales teams, introduced key account initiatives and developed the CRM system. I developed a 30-90 day-1-3yr sales and marketing plan and secured partnerships with clinicians to become the HMOs preferred lab/consultancy service.

Mar 1989 - Dec 1992

Organics Laboratory Manager

National Occupational Hygiene Service

Manchester, United Kingdom

I led a high volume, commercial analytical service, managing team skills development and operational leadership. I developed commercial sales, promotions and customer communication campaigns. I undertook routine customer field sales visits to build preferred client agreements.

Jan 1987 - Mar 1989

Research Chemist

The University Of Manchester Chemistry, Pharmacology And Aneasthetics Depts

I undertook chemical, pharmacological research, bio analysis and supported clinical volunteer trials to investigate drug formulations preclinical efficacy and translational possibilities into the clinical process. Co authored research published in the British Journal of Anaesthesia includes the effect of Meptazinol on neuromuscular transmission and the effects of oral Doxapram on ventilatory response.

Jan 1980 - Jan 1987
Team & coworkers

Colleagues at Imperial War Museums

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4 education records

Christine Modla-Thomas education

Chartered Institute Of Marketing, Business, Management, Marketing, And Related Support Services, Cim Diploma In Marketing

Stockport Business College
FAQ

Frequently asked questions about Christine Modla-Thomas

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What company does Christine Modla-Thomas work for?

Christine Modla-Thomas works for Imperial War Museums.

What is Christine Modla-Thomas's role at Imperial War Museums?

Christine Modla-Thomas is listed as Head of Visual Resources at Imperial War Museums.

Where is Christine Modla-Thomas based?

Christine Modla-Thomas is based in Greater Cambridge Area, United Kingdom while working with Imperial War Museums.

What companies has Christine Modla-Thomas worked for?

Christine Modla-Thomas has worked for Imperial War Museums, Freelance, Credence Background Screening, Oncologica Uk, and Photocentric Ltd.

Who are Christine Modla-Thomas's colleagues at Imperial War Museums?

Christine Modla-Thomas's colleagues at Imperial War Museums include Thomas Bowers, Ellen Parton, Roberto Mallo, Molly Shand, and Muyao Wang.

How can I contact Christine Modla-Thomas?

You can use AeroLeads to view verified contact signals for Christine Modla-Thomas at Imperial War Museums, including work email, phone, and LinkedIn data when available.

What schools did Christine Modla-Thomas attend?

Christine Modla-Thomas holds Mcim, International Marketing, Chartered Marketer from Cim | The Chartered Institute Of Marketing.

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