Christine Powers Email and Phone Number
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Strategic, results-driven marketer with 20+ years of experience building brands and creating innovative solutions that drive revenue growth within B2B organizations. Extensive experience within Product Development, Marketing, Training and Sales, I have built new capabilities from the ground up, developed high-performing teams and fostered cross-departmental collaboration to drive revenue growth. I am highly skilled at delving into the unknown, leading teams to create and deliver new products & services, brand concepts and experiences, and go-to-market strategies. Examples of my work: - Global Corporate Responsibility strategies and communications- Post-M&A brand positioning, marketing strategy, and sales enablement- End-to-end customer experience evaluation & process improvement plan- New market opportunity analysis and hunt list identification for new business development - Design & delivery of sales training- New product innovation - team leadership from concept to launch- Digital marketing campaigns that generated qualified leads and revenue
Jr Automation
View- Website:
- jrauto.com
- Employees:
- 1832
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Global Director Of Marketing And CommunicationsJr AutomationGrand Rapids, Mi, Us -
Global Director Of Marketing & CommunicationsJr Automation Sep 2024 - PresentHolland, Michigan, Us -
Enterprise Marketing ManagerStericycle May 2021 - Aug 2024Bannockburn, Illinois, UsI develop and deliver creative strategies to feed the Enterprise pipeline. A $2.65B company, Stericycle is the global leader in regulated medical waste management solutions. Recipient of the 2023 Product Innovation & Strategy team award, fueling the sales funnel is my specialty. From event-based experiences to omnichannel campaigns, I've crafted new go-to-market motions and processes for Stericycle's Enterprise Sales team. - Design and implement the company's first Enterprise lead generation program- Create a sales asset system aligned with company brand, desired customer experience and selling motions- Design and grow company-sponsored and industry events, with one direct report- Collaborate with newly-formed New Business Development team on sales strategies and programs to grow the Enterprise account hunting muscle (including account-based marketing campaigns)- Identify & manage Go-to-Market plan for key company acquisitions- Determine and communicate content standards for Enterprise account communications- Member of company Green Team -
Strategic Marketing ManagerHaworth Sep 2017 - Sep 2020Holland, Mi, 49423, UsLeveraged my cross-functional business experience to grow marketing programs globally, created go-to-market strategies for new product and market opportunities, translated research into omni-channel marketing content, and delivered solutions that accelerated business growth. Stretched company marketing efforts by adding new-to-company channels that strengthened engagement with both internal and external audiences. Launched & hosted "Better at Work" podcast, helping company and dealer sales members meet the people and learn the stories behind Haworth's research. Utilized the latest VR technologies to lead development of virtual tradeshow experience.Served as marketing lead on Corporate Responsibility team. Aligned with GRI and UNSDG standards to develop content strategy for annual reporting. Leveraged report as a springboard for additional communication assets and stories to support sales and reinforce company commitments. Managed and expanded Customer Learning Program, encompassing 14 CEU courses via two accreditation organizations. Authored four courses (Building Your Personal Leadership Brand, Game On: Nurturing Culture & Collaboration, Out is the New In, and Designing the Workplace for Movement). Grew attendance by 45% in 18 months, and initiated alignment with marketing automation program. Strategy + Storytelling + Digital Creativity + Sales Enablement. -
Founder & Master ScoutMi Scout Oct 2015 - Aug 2017I founded MI Scout to help employers attract and retain employees from outside West Michigan. MI Scout allows companies to focus on the employment need, while we support the personal needs, giving West Michigan employers a talent attraction and retention advantage. We learned about a candidate or relocating employee and their family’s lifestyle, and connect them with resources to enjoy life in West Michigan.MI Scout services can be part of an employer's holistic employment brand strategy. MI Scout can help your company evaluate, plan, execute and measure your employer brand.-- Successfully sold business and was offered opportunity to continue advancing my career with Haworth.
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Communications DirectorGmb Architecture + Engineering Feb 2015 - Oct 2015Holland, Michigan, UsCreated and managed the firm's brand and marketing strategy both externally (to increase revenue), and internally (to enhance employer brand) for a 95-person architectural and engineering firm in three locations.Consulted with clients to design campaign strategies and deliver public communications in preparation for capital fundraising or public bond elections. Led the development of all content for client proposals, leveraging design thinking methodologies to continuously improve deliverables and evaluate vertical market opportunities. Led the team to develop and launch GMB University, an employee learning program reinforcing the firm's commitment to continuous learning. -
Vice President, Talent SolutionsLakeshore Advantage Jul 2014 - Jan 2015Zeeland, Mi, UsLakeshore Advantage delivers economic development services to companies in West Michigan - specifically Ottawa County. Launched Michigan SmartCoast initiative, supporting companies to attract, retain, and develop talent. Formed and facilitated advisory board consisting of 42 business, education, nonprofit and government representatives to discuss shared talent needs and ideate solutions. -
Business Services DirectorLakeshore Advantage Oct 2012 - Jul 2014Zeeland, Mi, UsConducted annual business intelligence study with companies in Ottawa County, resulting in company incentive identification totaling $2.3 million in three years. Using innovation strategies from NewNorth Center for Design in Business, designed and implemented business attraction strategy for Ottawa County. Led the team to attract and support $3M initial investment by Swedish-based company, ROL Group.Developed We Make it Here brand and video concept to promote education pathways to local careers. The videos are being integrated into countywide FuturePREP Connections education program. -
Business Services SpecialistLakeshore Advantage Aug 2010 - Oct 2012Zeeland, Mi, UsProvided companies with direct economic development services including incentive identification, linkages to state and national financial support programs, and connections to area suppliers. Led the marketing, media relations and communications strategy for the organization. Managed media relations for two U.S. President visits, numerous Michigan Governor and dignitary events. Aided start-up and small companies in need of strategic marketing guidance.Served as public relations arm to promote area company investments and successes, which included on-camera television news interviews, radio interviews and press release writing. -
Marketing & Training ConsultantSelf-Employed Jan 2005 - Jul 2010Developed sales training curriculum for former employer, Haworth. Curriculum connected consultative selling strategies and product solutions to enhance sales effectiveness. Created program facilitator guide. Volunteered on Ottawa County Department of Public Health's Healthy Living committee. Group initiated various efforts, including the Meet Up & Eat Up children's summer meal program.
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Global Account Project ManagerHaworth Jul 2001 - Dec 2004Holland, Mi, 49423, UsDetermined the changes to Haworth’s current sales process necessary to support the merger and integration of multiple acquisitions. Facilitated cross-functional teams to design the marketing strategy post-acquisition. Led the marketing & sales strategy for integrating a new product platform following the company's largest acquisition. Supported Global Account sales team in generating $150 million in new sales post-merger. -
Program Development ConsultantHaworth Oct 1999 - Jul 2001Holland, Mi, 49423, UsDesigned and delivered training programs aligned with sales team effectiveness goals and brand strategies. Worked with subject matter experts to facilitate 29 product training modules in an ongoing sales training program. Facilitated seven programs training nearly 400 participants, achieving 4.6/5 overall satisfaction.Certified as SPIN Selling and Miller-Heiman sales program instructor.Chairman’s Award recipient (highest level award) for job performance and company impact.-- Promoted due to my sales acumen, business experience, and marketing skillset to support the business during a period of multiple acquisitions. -
Associate Product ManagerHaworth Apr 1997 - Oct 1999Holland, Mi, 49423, UsDeveloped product positioning, promotional tools, pricing strategies, and competitive market analyses for two office furniture systems products with annual sales of $225 million. Responsible for product roadmap throughout entire lifecycle, including customer & market research, product extension and new product opportunity identification, rationalization, and cross-functional collaboration to ensure product health, profitability, and customer delight.-- Promoted based on performance and feedback from sales leaders as a strong sales & product trainer who embraced leadership goals for enhancing "trusted advisor" sales mindset. -
Marketing Programs CoordinatorHaworth Aug 1995 - Apr 1997Holland, Mi, 49423, UsCreated marketing programs and communication assets to deepen relationships with industry stakeholders in the architecture and interior design community. Managed key program with 350+ dealer distributors that encouraged and enhanced product displays.-- Promoted due to my business acumen and interest in new product development.
Christine Powers Skills
Christine Powers Education Details
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Michigan State UniversityJournalism -
Cornell UniversityDigital Marketing
Frequently Asked Questions about Christine Powers
What company does Christine Powers work for?
Christine Powers works for Jr Automation
What is Christine Powers's role at the current company?
Christine Powers's current role is Global Director of Marketing and Communications.
What is Christine Powers's email address?
Christine Powers's email address is ch****@****rth.com
What is Christine Powers's direct phone number?
Christine Powers's direct phone number is (616) 393*****
What schools did Christine Powers attend?
Christine Powers attended Michigan State University, Cornell University.
What are some of Christine Powers's interests?
Christine Powers has interest in Cooking Fresh, Kayaking And Hiking.
What skills is Christine Powers known for?
Christine Powers has skills like Leadership, Leadership Development, Product Development, Marketing, Strategic Planning, New Business Development, Recruiting, Project Management, Training, Nonprofits, Program Development, Organizational Development.
Who are Christine Powers's colleagues?
Christine Powers's colleagues are Jaedon White, Erick Ochoa, Cody Blakeley, Tom Staham, Gerardo Flores Flores, Rick Williams, Tony Fuller.
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