• Crafted messaging priorities in conjunction with the candidate, campaign manager, and pollster, and developed and implemented an aggressive strategy for message saturation through press releases, interviews, op-eds, and social media, resulting in outpacing the incumbent 4:1 in earned media coverage.• Pitched and scheduled in-state and national interviews, and developed extensive relationships with reporters and media personnel in all media markets in Minnesota.• Created and led a robust social media strategy that focused on optimizing each platform with consistent, daily content to reflect the campaign’s evergreen messaging and earned media messaging priorities.• Wrote press releases and drafted issue-based and policy op-eds for the candidate which were placed in the Star Tribune, Pioneer Press, Forum Communications papers, and Breitbart.• Oversaw all digital media and content production.

• Led a reputation management team which engaged in crisis communications and rapid response.• Routinely met with distributors to understand market concerns and refine marketing strategies.• Supported sales team with targeted content creation and complete redesign of digital presence.

• Completely revamped website and digital strategy and messaging, resulting in a threefold increase in website and social media traffic. • Developed and maintained relationships with key information sources locally and nationally.• Established partnerships with leading campaign individuals in Washington D.C. to regularly publish content from well-known commentators. • Broke news on then-candidate Keith Ellison through investigative and opposition research, including leading the legal battle to unseal his divorce files.• Determined the day-to-day content of the website while also developing larger story arcs leading up to the 2018 election.

• Determined day-to-day story assignments.• Organized materials, determined area of emphasis, and produced content according to prescribed editorial style and formatting standards.• Conducted interviews, assessed accuracy of news tips, and researched background information.

• Assisted in organizing canvassing efforts, collected signatures, and spoke with concerned individuals.