Christine Wigert

Christine Wigert Email and Phone Number

Strategic Marketing Consultant | Marketing Strategy | Annual Marketing Planning | Digital Marketing | Business Development Support | Conference Management @ Momba Marketing
Christine Wigert's Location
Omaha, Nebraska, United States, United States
About Christine Wigert

With nearly 20 years of sales and marketing experience in drug and device development services, Christine has managed an extensive portfolio of global life science clients. She has spent her time serving in marketing leadership roles for large and mid-size CROs and small and start-up organizations supporting CROs and drug development companies. Her expertise includes strategic planning, internal and external communication, outbound and inbound strategies, digital marketing and media, social media, research and analysis, brand management, website optimization, trade show presence, public relations, and sales enablement. Christine has led client services, marketing, and business development teams, bringing industry knowledge and client partnership expertise to develop results-oriented, integrated marketing programs that are driven by strategy, while being on budget and on time.Christine has an eye for strategy, a keen attention to detail, and a passion for helping companies in the health science industry succeed. As an expert in strategic marketing and brand development, Christine has developed more than 80 brands, including for companies such as Elligo Health Research, Frenova Renal Research, Chiltern International, DaVita Clinical Research, Atorus Research, and more.

Christine Wigert's Current Company Details
Momba Marketing

Momba Marketing

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Strategic Marketing Consultant | Marketing Strategy | Annual Marketing Planning | Digital Marketing | Business Development Support | Conference Management
Christine Wigert Work Experience Details
  • Momba Marketing
    Founder
    Momba Marketing Feb 2023 - Present
    Omaha, Nebraska, United States
    Services:• Annual marketing strategy, plan, and budget development• Digital marketing strategic planning, management, and execution• Strategy development and management of client websites. • Design and implement direct email marketing campaigns.• Optimize marketing and lead nurturing processes through email, content, and social channels.• Identify opportunities to promote growth on social media sites.• Recommend and apply relevant social media techniques, processes and tools to improve overall results and efficiency.• Generate new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.• Develop SEO strategies and prepare reports.• Conference strategy, presence optimization/elevation, management, promotion logistics, and execution• Sales administrative support, CRM management, goal tracking, and lead nurturing efforts• Executive/Leadership team and board presentation developmentMomba Marketing is a strategic marketing consulting firm with specialization in providing services to business-to-business clinical research, drug development, health care, and medical companies.
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  • Prosciento, Inc.
    Director Of Marketing
    Prosciento, Inc. Mar 2022 - Feb 2023
    San Diego, California, United States
    Development and execution of the strategic marketing plans and budget for target audiences, including pharmaceutical, biotechnology, and medical device companies, physician practices, clinical trial sites, patients, advocacy groups, academics, current and potential employees, and media. Work closely with business development to support lead generation, NASH PASS/PRO PASS for site engagement strategies, patient recruitment to ensure brand cohesion, and scientific services to promote ProSciento’s scientific expertise. Key functions range from strategy and brand development to content creation: organic and paid search and social efforts, website optimization, trade show presence elevation, vendor and tool management, KPI goal setting, and more.ProSciento is the leading specialty clinical research organization (CRO) exclusively focused on diabetes, NASH, obesity and related metabolic diseases. Building on nearly two decades of experience and more than 350 metabolic clinical trials conducted, ProSciento provides customized clinical research services for multinational, early development clinical trial programs designed to give our clients an advantage in today’s rapidly evolving landscape of metabolic drug and device development.
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  • Scorr Marketing
    Senior Director Of Business Development
    Scorr Marketing Jun 2020 - Mar 2022
    Omaha, Nebraska, United States
    Managed business development team and achieved yearly sales targets across all services. Restructured and formalized business development department to create a successful team. Listened to potential client pain points and made marketing recommendations to support them, outlined in custom proposals. Led all RFPs and nurtured relationships with prospects. Set up meetings in advance and conducted new business lead generation activities at trade shows. Prepared and presented strategies to the executive team on an ongoing basis to achieve new business goals, brainstorm new services, and refine existing services. Implemented, set up, and led a CRM system to manage the sales pipeline through the buyer’s journey. Established business development team goal setting and monitoring processes. Curated a repository of marketing, sales collateral, and training materials for the organization.Served as a strategic executive consultant for current clients.
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  • Scorr Marketing
    Director Of Business Development
    Scorr Marketing Oct 2018 - Jun 2020
    Greater Omaha Area
    Identified and nurtured relationships with prospects. Listened to potential client pain points and made marketing recommendations to support them, outlined in custom proposals. Set up meetings in advance and conducted new business lead generation activities at trade shows. Served as a strategic executive consultant for current clients.
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  • Scorr Marketing
    Senior Director Of Program And Account Services
    Scorr Marketing Jan 2015 - Oct 2018
    Greater Omaha Area
    Served as an executive strategist to clients, overseeing senior account executives, account managers, and project managers in project execution to ensure client needs were met. Mentored and managed account team members, developing them to reach their full potential. Developed and created an online repository for account services standard operating methods and procedures. Acted as an escalation point for the team in resolving issues and supported the team in confidently navigating through problems.Drove the development of clients’ annual strategic plans to achieve marketing and business goals; reviewed and made recommendations for tactical progress reports and ROI reports to ensure goals were met. Oversaw omni-channel initiatives and projects to ensure all client work completed was on strategy, on time, and within budget across all departments. Assessed and adjusted marketing plan execution to maximize optimal opportunities based on performance metrics. Identified and directed new business development within existing clients.Conducted SCORR new business lead generation activities at trade shows and participated in handling RFPs and nurturing relationships with prospects.
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  • Scorr Marketing
    Senior Account Executive And Account Services
    Scorr Marketing Nov 2013 - Jan 2015
    Greater Omaha Area
    Served as the main point of contact and provided strategic marketing consulting to clients. Supervised, managed, and trained the account services team to ensure quality deliverables, and monitored their performance with clients and internally with other creative, strategic, and operational departments to reach their full potential. Developed account services standard operating methods and procedures.Developed and executed strategic marketing action plans and brand strategies for leading life science service providers. Oversaw omni-channel initiatives and projects to ensure all client work completed was on strategy, on time, and within budget across all departments. Presented weekly tactical progress reports and quarterly ROI reports directly to C-suite executives. Tracked and measured performance metrics and adjusted as needed to maximize optimal opportunities. Identified and directed new business development within existing clients.Conducted SCORR new business lead generation activities at trade shows and participated in handling RFPs and nurturing relationships with prospects.
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  • Scorr Marketing
    Senior Account Executive
    Scorr Marketing Aug 2011 - Nov 2013
    Greater Omaha Area
    Served as the main point of contact and provided strategic marketing consulting to clients. Developed and executed strategic marketing action plans and brand strategies for regional, national, and global life science clients to achieve marketing and business goals. Oversaw omni-channel initiatives and projects to ensure all client work completed was on strategy, on time, and within budget across all departments. Approved and reviewed all deliverables prior to being viewed by clients, ensuring they were strategically on point and that all agreed requirements were met and to the standard of quality. Presented weekly tactical progress reports and quarterly ROI reports directly to C-suite executives. Planned, directed operations, and staffed booths at trade shows on behalf of clients. Tracked and measured performance metrics and adjusted as needed to maximize optimal opportunities. Identified and directed new business development within existing clients to achieve client goals and expand SCORR Marketing’s revenue.
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  • Scorr Marketing
    Account Executive
    Scorr Marketing Aug 2008 - Aug 2011
    Greater Omaha Area
    Maintained, strengthened, and grew client relationships for global, national, and regional life science companies. Operated as the lead client point of contact for all matters specific to their accounts and served as the liaison between SCORR’s clients and internal teams. Approved and reviewed all deliverables prior to being viewed by clients, ensuring they were strategically on point and that all agreed requirements were met and to SCORR’s standard of quality. Developed clients’ annual strategic plans to achieve marketing and business goals. Developed weekly tactical progress reports and quarterly ROI reports. Planned, directed operations, and staffed booths at trade shows on behalf of clients. Tracked and measured performance metrics and adjusted as needed to maximize optimal opportunities.
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  • #Girlsclub
    Certified #Girlsclub Protege
    #Girlsclub Jan 2021 - Jul 2021
    6-month leadership program for women in sales.
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  • Hastings Area Chamber Of Commerce
    Intern
    Hastings Area Chamber Of Commerce Feb 2008 - May 2008
    • Designed advertising and public relations publications for events and internal use • Created mailers, posters, and programs • Sold advertising space to clients for national Whoopers & Hoopers event • Provided advertising consultation for future projects • Edited public service announcement videos for director • Created newspaper advertisements, event invitations, and graduate certificates for “Leadership Hastings” graduation
  • Hastings College
    Bronco Yearbook Editor-In-Chief
    Hastings College Aug 2005 - May 2008
    • Managed production of 3 yearbooks • Designed covers and theme ideas • Created templates in Adobe InDesign • Edited photographs in Adobe Photoshop • Gained knowledge related to leading a group • Wrote stories • Submitted completed spreads in PDF form online • Worked with Walsworth Publishing • Recruited and supervised sectional editors, layout staff, photographers, and copywriters • Trained staff to use Adobe InDesign • Recruited prospective students interested in yearbook
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  • Hastings College American Advertising Federation Chapter
    President
    Hastings College American Advertising Federation Chapter Aug 2005 - May 2008
    • Member of the American Advertising Federation • Led staff for two years • Recruited clients • Designed elements using Adobe InDesign, Photoshop, and Illustrator • Printed materials with Cornhusker Press • Created items within a strict budget from entities • Attended two Lincoln Advertising Camps • Member of Lincoln Advertising Federation for two years

Christine Wigert Education Details

Frequently Asked Questions about Christine Wigert

What company does Christine Wigert work for?

Christine Wigert works for Momba Marketing

What is Christine Wigert's role at the current company?

Christine Wigert's current role is Strategic Marketing Consultant | Marketing Strategy | Annual Marketing Planning | Digital Marketing | Business Development Support | Conference Management.

What schools did Christine Wigert attend?

Christine Wigert attended Hastings College.

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