Leading International Brand Marketing for the profitable development of Blue Diamond Growers’ (BDG) portfolio of global brands, achieving $250M retail sales Almond Breeze almond milk and $50M retail sales Snack Almonds.Key Accomplishments & Contributions:- Leadership and Management: Provided strategic leadership and management for 3 brand managers, launching at least 1 new category or market per year. Drove content creative design and production, using traditional media, digital, PR, social media and experiential, identifying the most successful marketing mix to build brand loyalty and drive sales.- Revenue & Expansion: Led the creative design and brand marketing for international markets to provide brand development and demand growth. Maximized “Always On” Digital campaigns to drive growth of +81% in Asia and 38% in Latin America in 2021. Developed strategic vision for the brand while incorporating company goals.

Driving the profitable development of BDG Almond Breeze almond milk and other non-dairy products – including both existing and new products in international markets. Key Accomplishments & Contributions:- Led 1st global brand development of Almond Breeze, collaborating with international partners and North American counterparts.- Launched Almond Breeze successfully in Thailand, exclusively in 9,700 7-Eleven stores nationwide, and Brazil, with Almond Breeze now being the #1 almond milk in the country.- Executed brand development, category management, marketing strategies, and program activities in SE Asia and Latin America.

Management and oversight of brand development and implementation of BDG’s International retail branded almond milk and snack nut products into Europe, China, SE Asia and Latin America. Conducting BDG’s international consumer brands distributor and brokers within regions.Key Accomplishments & Contributions:- Launched product successfully in 3 countries and 2 categories – BDG snack almonds: UK, France and China; and BDG Almond Breeze almond milk: UK.- Grew BDG’s snack almond business in China +67% in one year, making BDG the largest snack nut market outside North America.- Enacted international redesign project for BDG snack almond packaging.- Implemented and established the first marketing internship program for the International Retail division.

Responsible for brand development and strategies, advertising, promotions, forecasting, sales support, and market research for Blue Diamond export retail products in the United Kingdom.

Direct account promotion coordination for Stemilt World Famous Fruits with major retail grocery chains throughout the US and Canada. Responsibilities include brand management, category management, ad planning and merchandising and promotion tactics to generate sales and build partner relationships.

Responsible for the development and management of marketing and promotion activities for all California Bartlett pears and the domestic marketing programs for California Bing cherries. Duties include program development and implementation, including areas of retail promotion, advertising, public relations, industry communications, event coordination and budget management. Responsible for the coordination and management of a five member regional merchandising team.