Altair is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. We are 3,000+ scientists, engineers and creative thinkers in 26 countries serving 11,000+ customers. www.altair.com.I have been a part of the Altair digital marketing team for the past 22 years. Currently I'm focused on planning and executing a digital strategy for our marketing team across the globe. Between our owned, paid and earned digital presence, I want increase brand awareness, roll out lead gen campaigns with sales and ensure our customers are happy with our support and services. I focus on the usability through all digital projects while also working to accomplish business objectives. I work with department leaders, designers, developers and programmers to launch projects on time and on budget.I enjoy mastering all the digital channels such as...-Account Based Marketing - working in Demandbase I enjoy helping sales reach their target accounts, grow awareness, and get the right people to view our content.-CRM Expertise - Lead generation and lead management practices using Salesforce for over 17 years. Focus on measuring the ROI on marketing campaigns. Developed improved internal processes between sales and marketing groups to enable all groups to become more efficient. -Marketing Automation - Using HubSpot for over 13 years to automate marketing follow up to increase lead conversions, run our paid ads, monitor incoming leads and support/train our 100 person marketing team on all the features of the platform. I'm responsible for all the integrations between our systems. -PPC campaigns with Google AdWords - Work with my team to create landing pages and offers to promote lead generation and brand activities. Our focus now is to make sure everything is tracking and reporting correctly so we can accurately assess our best performing ads.-PPC with social media - plan, schedule and optimize posts to ensure messages match with each audience.-Email Marketing - proficient with HubSpot to schedule, code and send emails. Successfully completed numerous re-engagement campaigns to improve click through rates.