Christine Bavone Email & Phone Number

Oxford, CT, US

• Perform yearly audits on over 200+ marketing materials for company brand compliance and updated legal disclaimers.
• Streamlined and optimized the ad hoc marketing request process for Rx Account Management by implementing standardized templates; achieved a 30% reduction in letter customizations and saved 20+ hours per week.
• Copyedited and reviewed 150+ Rx member and provider communications. Became an Aetna Certified Writer.
• Managed 250+ pieces of Pharmacy marketing collateral on Highspot, an internal marketing platform. Track pitches and downloads on monthly reports.
• Partnered with Rx Product teams to launch new drug formulary options; resulted in 10-12% new client enrollments.
• Simplified new member onboarding processes; restructured letter communication flow among 3 departments to cut down online submission reviews by 50%.

• Developed and executed promotional strategies for 5 industry conferences per year, leading to multiple RFPs.
• Facilitated over 50 graphic design initiatives, including oversight of external vendors and internal creative staff to produce finished products.
• Managed creative development and execution of email marketing campaigns for Life & Disability business, yielding in over 40% open rates that signed new broker relationships.
• Partnered with external vendors to offer discount dental product coupons for a campaign on Dental health.

• Coordinated weekly mailings; direct to consumer correspondence, drug announcements, recalls, change to prescription drug plans.
• Generated and presented detailed monthly literature usage and forecasting reports to senior management, enabling data-driven decisions on future printing needs and reducing unnecessary printing costs by 20% annually.
• Fulfilled Rx Script member orders for consumer loyalty reward program; increased customer retention for medication refills by over 40%.

Milford, Connecticut, United States

• Launched product campaigns for the diabetes, ostomy, and wound care businesses;grew brand visibility by 30%.
• Tracked and evaluated the performance of marketing programs using internal metrics; reported to senior management on the effectiveness of strategies/campaigns.
• Onsite logistic coordinator for over 10 national industry trade show conferences per year.
• Negotiated corporate sponsorships for sales and marketing initiatives that brought in over $5000 per quarter.
• Established a Diabetes direct mail program for customer retention; 36% increase in repeat orders of test strips.
• Negotiated with external vendors; achieving 30% savings per year on marketing related costs.

Monroe, Connecticut, United States

• Planned sales and marketing events for this technology solution company, including a National cross-country roadshow showcasing laptop learning to school districts.
• Initiated and cultivated vendor relationships, resulting in sponsorships for cross-promotional campaigns that boosted sales by 30% and expanded customer base by 15%.
• Orchestrated the allocation and optimization of a $200,000 annual marketing budget, maximizing ROI by implementing data-driven strategies resulting in a 40% increase in customer acquisition and 20% boost in revenue.