Christine Bailey

Christine Bailey Email and Phone Number

VP, Head of Marketing, Americas Region at ThoughtWorks @ Thoughtworks
Christine Bailey's Location
Greater Chicago Area, United States, United States
About Christine Bailey

I am a strategic marketer and global leader with a passion for pioneering change and driving business outcomes. This includes over 30 years of integrated marketing experience targeting both potential clients and candidates to achieve global brand building, market development and lead generation objectives.A seasoned global leader and passionate people developer, I build and develop large cross-cultural teams and manage marketing operations including budgets and agencies to maximize efficiencies and ensure strong ROI. A results-oriented team player with strong relationship and influencer skills, I excel in a fast-paced, matrix environment.Specialties: B2B and B2C integrated marketing. Positioning and message development. Content and channel strategy development and execution across paid, earned and owned channels. Digital marketing. Global project and stakeholder management. Agency management. Budget management and oversight. Team building and people development.

Christine Bailey's Current Company Details
Thoughtworks

Thoughtworks

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VP, Head of Marketing, Americas Region at ThoughtWorks
Christine Bailey Work Experience Details
  • Thoughtworks
    Vp, Head Of Marketing, Americas Region
    Thoughtworks Jul 2024 - Present
    Chicago, Il, Us
  • Thoughtworks
    Head Of Marketing, North America
    Thoughtworks Feb 2021 - Present
    Chicago, Il, Us
    Responsible for developing and executing marketing and communications strategies that drive growth, brand awareness, and customer and employee engagement. I partner with business leadership, sales, recruitment, and marketing teams to design and deliver integrated marketing strategies to achieve business goals. Responsible for developing marketing, content and channel strategies, delivering end-to-end campaigns, measuring outcomes and tracking performance across paid, earned and owned channels to reach and engage all audience segments including clients, candidates, our people, influencers and ecosystem partners. Lead and develop a dynamic team to improve the craft of each individual and the marketing team overall.
  • Accenture
    Interactive & Operations Campaign Management Global Lead At Accenture
    Accenture Aug 2019 - Feb 2021
    Dublin 2, Ie
    Responsible for developing and delivering world-class, cross-channel marketing campaigns that enable the objectives of our Accenture Interactive and Operations lines of business. I lead a team of campaign management, project management and digital marketing professionals who work collaboratively with the Interactive and Operations, Market Unit and Industry marketing teams, and channel leads across paid media, social media, media relations, events, internal communications, candidate marketing and data & analytics to craft strategic marketing campaigns to enable Accenture’s business objectives.
  • Accenture
    Global Director, Employer Brand & Recruitment Marketing, Accenture Digital
    Accenture Dec 2012 - Jul 2019
    Dublin 2, Ie
    Led recruitment marketing globally for a portfolio of Accenture's businesses. Developed and executed strategies to build a differentiated employer brand image, engage candidates and generate quality resumes to enable hiring of 100,000+ annually.
  • Accenture
    North America Market Development Campaign Director
    Accenture Jul 2009 - Dec 2012
    Dublin 2, Ie
    Drove growth in a down market by establishing and leading a team to develop and execute market development campaigns in North America. Collaborated with industry and functional marketing teams to create and execute a ‘door opening’ strategy to further penetrate existing clients and initiate relationship with new G2000 clients. Generated 170 qualified requests for information, 317 leads, and 27 confirmed opportunities valued at $24.5M.
  • Accenture
    Global Director, Employer Brand & Recruitment Marketing
    Accenture Apr 2004 - Jul 2009
    Dublin 2, Ie
    Directed the recruitment marketing function globally. Developed and executed strategies to build a differentiated employer brand image, engage candidates and generate quality resumes to enable yearly hiring of 50,000+ people globally. Led a team of 30+ people across the 50+ countries where Accenture recruits.
  • Accenture
    Global Integrated Recruitment Marketing Programs Lead
    Accenture Jan 2003 - Apr 2004
    Dublin 2, Ie
    Accountable for developing programs to shape and measure Accenture’s employer image. Conducted global research to measure awareness, consideration and preference of Accenture as an employer, and assess recruits’ buyer values and media habits. Created recruitment messages, advertising and collateral templates and production guidelines to provide differentiated career value propositions and creative platforms for various audience segments.
  • Accenture
    Global Recruitment Marketing Online Programs Team
    Accenture Jan 2002 - Dec 2002
    Dublin 2, Ie
  • Accenture
    Us Recruitment Marketing Campus Marketing Lead
    Accenture 1999 - Jan 2002
    Dublin 2, Ie
  • Greeley And Hansen
    Marketing Manager
    Greeley And Hansen 1996 - 1999
    Chicago, Il, Us
  • Sugnet & Associates
    Marketing Manager
    Sugnet & Associates 1994 - 1996

Christine Bailey Skills

Segmentation Marketing Marketing Strategy Leadership Integrated Marketing Strategy Program Management Crm Business Strategy Lead Generation Strategic Planning Recruiting Analysis Market Research Budgets Digital Marketing Management Consulting Analytics Global Marketing Advertising Team Leadership Employer Branding Competitive Analysis Marketing Communications Marketing Management Cross Functional Team Leadership B2b Marketing Online Marketing Customer Relationship Management

Christine Bailey Education Details

  • Miami University
    Miami University
    Business Administration (Marketing Major)
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Coursework Completed Toward Masters Of Management Degree

Frequently Asked Questions about Christine Bailey

What company does Christine Bailey work for?

Christine Bailey works for Thoughtworks

What is Christine Bailey's role at the current company?

Christine Bailey's current role is VP, Head of Marketing, Americas Region at ThoughtWorks.

What is Christine Bailey's email address?

Christine Bailey's email address is ch****@****ure.com

What is Christine Bailey's direct phone number?

Christine Bailey's direct phone number is +131284*****

What schools did Christine Bailey attend?

Christine Bailey attended Miami University, Northwestern University - Kellogg School Of Management.

What are some of Christine Bailey's interests?

Christine Bailey has interest in Collecting Antiques, Aviation, Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, The Arts, Golf.

What skills is Christine Bailey known for?

Christine Bailey has skills like Segmentation, Marketing, Marketing Strategy, Leadership, Integrated Marketing, Strategy, Program Management, Crm, Business Strategy, Lead Generation, Strategic Planning, Recruiting.

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