Christine Beer Email and Phone Number

Consultante pour une multinationale française spécialisée dans les transports ferroviairesPérimètre national multisite: +60 sites en France sur des prestations de maintenance ferroviairePilotage du Système de Management EHS:• Définition des processus et rédaction de la documentation associée• Gestion de la base documentaire et accompagnement des utilisateurs• Analyse des indicateurs, reporting et élaboration de plans d’action• Conception et déploiement d’actions de… Show more Consultante pour une multinationale française spécialisée dans les transports ferroviairesPérimètre national multisite: +60 sites en France sur des prestations de maintenance ferroviairePilotage du Système de Management EHS:• Définition des processus et rédaction de la documentation associée• Gestion de la base documentaire et accompagnement des utilisateurs• Analyse des indicateurs, reporting et élaboration de plans d’action• Conception et déploiement d’actions de communication et de formation• Planification et suivi des audits internes• Pilotage de la Revue de Direction• Coordination transverse et support aux coordinateurs EHS (5 personnes) Show less

6 sites de production: 4 en France, 1 en Chine, 1 au BrésilTriple certification ISO 9001, ISO 14001, ISO 45001Mise en œuvre et animation de la politique QHSE multisite:• Harmonisation des outils et procédures entre les sites• Communication et promotion en interne de la démarche QHSE• Organisation de la revue de direction et animation des pilotes de processus• Réalisation de formations internes• Organisation et planification des audits internes• Accompagnement… Show more 6 sites de production: 4 en France, 1 en Chine, 1 au BrésilTriple certification ISO 9001, ISO 14001, ISO 45001Mise en œuvre et animation de la politique QHSE multisite:• Harmonisation des outils et procédures entre les sites• Communication et promotion en interne de la démarche QHSE• Organisation de la revue de direction et animation des pilotes de processus• Réalisation de formations internes• Organisation et planification des audits internes• Accompagnement d’un site dans la démarche de certification ISO 9001 et 14001• Refonte de l’analyse environnementale et de la communication associée• Mise en place de la veille réglementaire• Analyse de risques et refonte du Document Unique• Déploiement monde d’un nouveau logiciel de déclaration d’accident• Suivi, analyse et communication des indicateurs Show less

Marketing and Communication Manager for France and BelgiumManagement (1 person) - Member of the Senior Leadership Team - Design and follow-up of marketing plans and budgets - Market and competition watch- Conduct satisfaction surveys. More than 20,000 customers. Response rate 6.5%.- Deployment of a new rodent ceiling service: business model, pricing, profitability, internal training, collaterals, communications- Redesign of a moth control service, following customer… Show more Marketing and Communication Manager for France and BelgiumManagement (1 person) - Member of the Senior Leadership Team - Design and follow-up of marketing plans and budgets - Market and competition watch- Conduct satisfaction surveys. More than 20,000 customers. Response rate 6.5%.- Deployment of a new rodent ceiling service: business model, pricing, profitability, internal training, collaterals, communications- Redesign of a moth control service, following customer complaints- Price list update: analysis of sales performance and profitability- ISO 9001: management review and follow-up of priority actions- Definition of sustainable development communication of Ecolab Pest France- Internal communication to support the commitment of employees and strengthen the safety culture. Internal newsletter, videos, emails, SMS- Design and follow-up of incentive programs for sales people (80 people) and technicians (350 people) Show less

Eco-friendly and recycled paper range - International - turnover €145MObjective: promote recycled paper in Europe and build brand image on CSR and environmental values- Management and coordination of local marketing teams in Europe- Marketing strategy: market studies, positioning, new product development and launch, sales tools creation and sales follow-up. Inkjet range 910 tons sold in 2018; +225% vs 2016- Follow-up of strategic partnerships with printing press manufacturers… Show more Eco-friendly and recycled paper range - International - turnover €145MObjective: promote recycled paper in Europe and build brand image on CSR and environmental values- Management and coordination of local marketing teams in Europe- Marketing strategy: market studies, positioning, new product development and launch, sales tools creation and sales follow-up. Inkjet range 910 tons sold in 2018; +225% vs 2016- Follow-up of strategic partnerships with printing press manufacturers and paper merchants- Definition of the brands communication strategy and development of activation tools for all European markets, print and digital. More than 50,000 brochures a year, 2 new websites, 7 languages- Worldwide 360° communication campaigns to generate awareness and demand: key messages definition, setting up of partnerships, agency selection and tools development. Printed mailers, websites, web banners, videos, emailings, social media. 36 countries; 50,000 customers; +170,000 contacts and 5,000 participants in 2018- Develop sales force tools in close cooperation with local marketing teams: brochures, training, key selling arguments, technical data sheets and certificates Show less

JPS cigarette brand - French Market - turnover €70M- Direct management (1 person)- Strategic recommandation of new product launch to fight against ageing of JPS brand- Large scale POS communication campaigns (20 000 points of sales, budget €600k)- Pack redesign of the full JPS range (10 products, budget €400k)

Mass Market Cigar Category - French Market - turnover €110M- Direct management (1 person)- Portfolio optimization, elimination of 100 non-strategic products; +33% margin- New product launch: additional range on the 2 main cigarillo brands (€500k budget)- Product mix improvement, quality and packaging to increase competitivity

Fleur de Savane Mass Market Cigar Brand - n3 brand on the market - turnover €35M- Development of new products and innovations, in partnership with R&D- Pack redesign of the full Fleur de Savane range (23 sku's)- Sell-out communication campaigns, POSM development- Sell-in: definition and follow-up of 11 sales cycles per year, for 20,000 points of sales

Innovation, development of a new packaging system for optimal flavour conservation and launch of the Cuban brand Guantanamera in France. 30,000 points of sales, tobacconists and restaurants.

BtoC, FMCG industry - SAVANE brand, cakes

BtoB, Foodservice market - KNORR brand, deshydrated soups & sauces