Christine Binner Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Led a team of three direct reports to advance the footprint of new Software as a Service (SaaS) Omni solutions portfolio across two verticals: Beauty/Baby/Health and Pet Specialty/General Merchandise. Facilitated trainings supporting the go-to-market strategy and sales of pioneer data analytics product, including best practices, implementation, and customer success to drive customer retention and renewals. Championed value for clients to purchase database solutions to answer key business questions by utilizing Omnichannel sales data, Homescan and OmniShopper Consumer Panel, Amazon Sales & Share Data, Spectra Insights, and TD Link. Collaborated with 16 New Business Development Representatives and Account Managers across four teams to oversee all aspects of the sales process and served as point of contact to close critical high-value deals.· Developed SharePoint site to deliver a singular location enabling sales representatives access to a variety of assets, including selling sheets, proposals, cost calculators, and pricing details to improve efficiency and convert a higher percentage of prospects to clients; standardized pricing model for small business team to simplify process and ensure consistency across transactions.· Recognized with the SMB Hero Award in September 2023 for excellence in collaborating with the client teams.· Consistently outperformed against established quota, delivering 184% of plan in 2022 and projected to achieve 125% in 2023.· Presented Omni solutions platform to Wellness Pet and showcased value-added solutions to enable a deeper understanding of traditional and online retail consumer behavior, including the Amazon Sales & Share database, resulting in closing a three-year deal valued at $975K, and the first sale of the new Amazon Sales and Share solution.

Greater Minneapolis-St. Paul Area

Managed the overall operations, including a team of 20 across sales, marketing, product development and design, finance, and e-commerce to facilitate seamless workflows and incorporate process improvements in line with corporate vision. Incorporated strategic planning and analysis to create and implement tools, standard operating processes, and guidelines focused on accelerating the sales revenue of LightLi, Luminara, and Matchless flameless candle brands across global and domestic markets, yielding double-digit growth within a three-year timeframe, resulting in $32M+ in annual sales. Negotiated licensing agreements with strategic partners, including QVC, Pottery Barn, Home Shopping Network, and Bed, Bath, and Beyond by developing retailer and distributor programs to enhance the portfolio and drive brand visibility. Oversaw profit and loss statements per account and identified opportunities to mitigate risk, deliver cost savings, and grow top-line revenue. · Petitioned USTR to achieve tariff exclusion in 2020 and 2021 in collaboration with legal team, enabling corporation to achieve established sales and revenue targets.· Evaluated return patterns across QVC customers and renegotiated return policies with the Senior Vice President, enabling a 3% allowance for damaged items, resulting in $6M+ in cost savings annually.· Tracked monthly, quarterly, and annual financials and implemented protocols to optimize return on investment of partnerships and analyzed performance against metrics to mitigate obstacles to success.· Restructured incentive compensation and annual metrics to attract and retain top sales talent.· Approved all marketing collateral, brand copy, video, and imagery to ensure alignment with brand and go-to-market strategy.· Launched e-commerce Luminara.com site in 2021 to expand offerings across a larger audience.

Greater Minneapolis-St. Paul Area

Manage a sales team that provides a number of business solutions to help employers with the following items:1) Retain and recruit top talent;2) Help mitigate the various issues that revolve around health care reform;3) Improve or provide benefit administration systems;4) Provide solutions that assist companies with the rising costs of health insurance;5) Provide strategies to help lower worker's compensation rates.Use a holistic approach to how voluntary benefits can help clients through cost containment and employee education, resulting in an exceptional client experience and double digit revenue increases.Aflac is the worldwide leader in voluntary worksite benefits, offered to employees with little or no cost to over 450,000 companies worldwide.

Minneapolis, Minnesota

Designed the sales and merchandising strategy of Remington and Rayovac brands within Target, which accounted for $35M in annual sales. Partnered with cross-functional resources to develop sales and marketing initiatives to transform underperforming brands within Beauty, Personal Care, and Electronics departments, including collaborations with online influencers to drive multigenerational visibility. · Increased sales volume by 20% for Remington brand by working with buying team and implementing promotional plans to accelerate purchasing volume across key selling periods.· Reviewed inventory flow and adjusted in-stock percentages to ensure merchandise availability during peak seasons.· Successfully negotiated annual vendor agreements and joint business plans to maintain favorable profit margins.

Greater Minneapolis-St. Paul Area

Directed the development and execution of $300M annual retail sales portfolio for Battat, one of the largest toy vendors within Target stores. Oversaw a team to launch the store-within-a-store concept for the Our Generation doll brand. Collaborated with vendors, buyers, and Target leadership to deploy the comprehensive store plan strategy within 20 test locations, including planograms, displays, merchandising, and branded marketing to ensure alignment with all aspects of concept. · Due to success of go-to-market launch, Target approved store-within-a-store strategy across additional retail locations in 2017.· Spearheaded 210% growth of multiple vendors within the Toy and Sporting Goods department at Target in 2016.· Increased year-over-year sales for Big Mouth vendor by 1250% in 2016 for pool floats, resulting in client receiving the Target 2016 Vendor of the Year Award.· Launched French Bull Luggage lines for Target, yielding $3.8M in first-year sales revenue.

Greater Minneapolis-St. Paul Area

Directly managed a team of 5 in the development and implementation of strategic initiatives for a sales team that has posted +20% growth over the last two years. • Created fact-based sales presentations that utilized data analysis via the SPINs database.• Completed a comprehensive brand and consumer analysis that led to a complete redesign of the company marketing and brand strategy.• Analyzed and identified assortment opportunities to optimize product mix. Drove 4X4 SKU strategy and discontinued 13 SKUs and delivered 25% Net Sales growth.

Greater Minneapolis-St. Paul Area

Collaborated with regional brokers for key accounts such as Meijer, Kmart, Spartan, Marsh, and Roundy’s to formulate go- to- market strategies for the Tabletop category. • Secured distributions at Target by presenting a new strategy to change the existing SKU assortment, price point, promotional execution. Fiscal 2012 sales increased by 26.4% because of the new strategy.• Secured $1.5M in incremental business by successfully negotiating with Supervalu to retain 12 key items.

Greater Minneapolis-St. Paul Area

Promoted brands over $600M in annual sales at Target. Managed a marketing budget of over $13M. • Directed all marketing aspects of the first ever single vendor Promo Cartwell at Target.• Executed the first ever customer specific insert into Kraft’s Comida Y Familia magazine.

Greater Minneapolis-St. Paul Area

• Key collaborative partner in the design and execution of promotional vehicles for the Target Account that accounted for over $150 million in revenue for 2007. • Managed a marketing budget that exceeded $20 million. • Integral in developing the display process for the four business units to follow.• Lead the design and implementation of the display process for the Target Customer Business Team.• Lead the marketing execution of the Zyrtec launch at Target that accounted for $24 million in year one sales.Accolades• 2007 Team Vendor of the Year Award from Target for Department 94 (OTC) • Platinum Encore Award in April 2007 and September 2007.

Ann Arbor, Mi

• Achieved over 100% sales versus quota for every year managing the Meijer account.• Achieved over 40 new and existing item distributions with at least 80% ACV in the first 8 weeks.• Served as Category Captain for the mouthwash, digestive health, and cough/cold categories. • Launched the first Out of Home program in the country at Meijer in 2004 with $466,000 in year one incremental retail sales. Accolades• Received the Circle of Excellence Award trip for being the top Regional Business Manager in 2005.

Ann Arbor, Mi

• Key vendor partner to regional accounts that recorded over $6 million dollars in sales. Worked with Spartan Stores, Nash Finch, Roundy’s, Kroger, and Supervalu in setting promotions, presenting new items and presenting promotional programs. • Served as Category Captain at Spartan Stores for the mouthwash and cough/cold categories.Accolades• Earhart Award for excellence in team sales for the Kroger account in 1998. • Named Vendor of the Year at General Merchandise Services (Nash Finch) in April 2000. • Received the Circle of Excellence Award trip for being the top Account Manager in 1999 & 2001.

Greater Seattle Area

• Managed the sale and promotion of consumer products for a large number of geographic customers which consisted of Supervalu, Long’s Drugs, and Associated Grocers.• Managed the only Supervalu region to see positive growth for Pfizer in 1997.Accolades• Received the Circle of Excellence Award trip for being the top Market Manager in 1997.

Ba, Political Science

Activities and Societies: Volleyball Team, Phi Sigma Sigma, Pan Hellenic Council Fundraising Chair

Mba, Business Administration, 3.91