Christine Binner Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Led a team of three direct reports to advance the footprint of new Software as a Service (SaaS) Omni solutions portfolio across two verticals: Beauty/Baby/Health and Pet Specialty/General Merchandise. Facilitated trainings supporting the go-to-market strategy and sales of pioneer data analytics product, including best practices, implementation, and.

Greater Minneapolis-St. Paul Area

Managed the overall operations, including a team of 20 across sales, marketing, product development and design, finance, and e-commerce to facilitate seamless workflows and incorporate process improvements in line with corporate vision. Incorporated strategic planning and analysis to create and implement tools, standard operating processes, and guidelines.

Greater Minneapolis-St. Paul Area

Manage a sales team that provides a number of business solutions to help employers with the following items:1) Retain and recruit top talent;2) Help mitigate the various issues that revolve around health care reform;3) Improve or provide benefit administration systems;4) Provide solutions that assist companies with the rising costs of health insurance;5).

Minneapolis, Minnesota

Designed the sales and merchandising strategy of Remington and Rayovac brands within Target, which accounted for $35M in annual sales. Partnered with cross-functional resources to develop sales and marketing initiatives to transform underperforming brands within Beauty, Personal Care, and Electronics departments, including collaborations with online.

Greater Minneapolis-St. Paul Area

Directed the development and execution of $300M annual retail sales portfolio for Battat, one of the largest toy vendors within Target stores. Oversaw a team to launch the store-within-a-store concept for the Our Generation doll brand. Collaborated with vendors, buyers, and Target leadership to deploy the comprehensive store plan strategy within 20 test.

Greater Minneapolis-St. Paul Area

• Directly managed a team of 5 in the development and implementation of strategic initiatives for a sales team that has posted +20% growth over the last two years.
• Created fact-based sales presentations that utilized data analysis via the SPINs database.
• Completed a comprehensive brand and consumer analysis that led to a complete redesign of the company marketing and brand strategy.
• Analyzed and identified assortment opportunities to optimize product mix. Drove 4X4 SKU strategy and discontinued 13 SKUs and delivered 25% Net Sales growth.

Greater Minneapolis-St. Paul Area

• Collaborated with regional brokers for key accounts such as Meijer, Kmart, Spartan, Marsh, and Roundy’s to formulate go- to- market strategies for the Tabletop category.
• Secured distributions at Target by presenting a new strategy to change the existing SKU assortment, price point, promotional execution. Fiscal 2012 sales increased by 26.4% because of the new strategy.
• Secured $1.5M in incremental business by successfully negotiating with Supervalu to retain 12 key items.

Greater Minneapolis-St. Paul Area

• Promoted brands over $600M in annual sales at Target. Managed a marketing budget of over $13M.
• Directed all marketing aspects of the first ever single vendor Promo Cartwell at Target.
• Executed the first ever customer specific insert into Kraft’s Comida Y Familia magazine.

Greater Minneapolis-St. Paul Area

• Key collaborative partner in the design and execution of promotional vehicles for the Target Account that accounted for over $150 million in revenue for 2007.
• Managed a marketing budget that exceeded $20 million.
• Integral in developing the display process for the four business units to follow.
• Lead the design and implementation of the display process for the Target Customer Business Team.
• Lead the marketing execution of the Zyrtec launch at Target that accounted for $24 million in year one sales.Accolades
• 2007 Team Vendor of the Year Award from Target for Department 94 (OTC)

Ann Arbor, MI

• Achieved over 100% sales versus quota for every year managing the Meijer account.
• Achieved over 40 new and existing item distributions with at least 80% ACV in the first 8 weeks.
• Served as Category Captain for the mouthwash, digestive health, and cough/cold categories.
• Launched the first Out of Home program in the country at Meijer in 2004 with $466,000 in year one incremental retail sales. Accolades
• Received the Circle of Excellence Award trip for being the top Regional Business Manager in 2005.

Ann Arbor, MI

• Key vendor partner to regional accounts that recorded over $6 million dollars in sales. Worked with Spartan Stores, Nash Finch, Roundy’s, Kroger, and Supervalu in setting promotions, presenting new items and presenting.
• Served as Category Captain at Spartan Stores for the mouthwash and cough/cold categories.Accolades
• Earhart Award for excellence in team sales for the Kroger account in 1998.
• Named Vendor of the Year at General Merchandise Services (Nash Finch) in April 2000.
• Received the Circle of Excellence Award trip for being the top Account Manager in 1999 & 2001.

Greater Seattle Area

• Managed the sale and promotion of consumer products for a large number of geographic customers which consisted of Supervalu, Long’s Drugs, and Associated Grocers.
• Managed the only Supervalu region to see positive growth for Pfizer in 1997.Accolades
• Received the Circle of Excellence Award trip for being the top Market Manager in 1997.

Ba, Political Science

Activities and Societies: Volleyball Team, Phi Sigma Sigma, Pan Hellenic Council Fundraising Chair

Mba, Business Administration, 3.91