- Serve as an interim VP of Marketing for tech companies, delivering innovative strategies to expand and accelerate sales pipelines.- Create and execute integrated go-to-market strategies across demand generation, partner marketing, and events, including trade shows, webinars, and executive forums.- Develop content marketing, digital campaigns, PR, and analyst relations to ensure consistent messaging across all channels.- Analyze market data to make data-driven decisions and adjust strategies for optimal outcomes.- Partnered with clients to develop and execute integrated go-to-market plans, resulting in a 30% average increase in sales pipeline.- Created and implemented demand generation strategies, including trade shows, roadshows, and webinars, driving a 40% growth in qualified leads.- Managed digital marketing, social media, and PR initiatives to ensure consistent messaging, contributing to a 25% increase in online engagement.Clients include:BI/Analytics: Birst, GoodData, Sigma Computing, Actian.Cloud: Cloudian, Next Principles.Cybersecurity: Avanan, Bromium, Venafi, Saisei, Jericho SecuritySaaS: Atlassian, Anaplan, Gladly, Leadspace, Graphite Connect, Nintex

Security Sisters Network™ (SSN™) is dedicated to helping companies build rapport and relationships with C-Suite Executive leaders by building Executive & Product Advisory Boards.Marketing consultant focused on social media, podcasts, and blogs.

Avanan is the premier cloud email security solution. Avanan solves enterprise phishing, malware, data leakage & more.Responsible for developing and leading the execution of a comprehensive marketing, branding, and communications strategy to increase the awareness and visibility of Avanan’’s solution and generate demand while driving the growth of the business. Planned, organized, and managed all strategic marketing functions, including positioning, messaging, AR/PR, campaign development, demand generation, and lead qualification. Responsible for driving corporate marketing strategy and planning, leading brand & creative, digital marketing, events, and channel marketing teams to drive expansion into full-funnel campaigns to drive the next stage of ambitious growth and transformation.Accomplishments: - Created marketing programs resulting in a 300% increase over the goal of closed won deals driven by marketing- Grew downloads by over 100% on the Website: content downloads by 151%; trials by 146%; demos by 130% - Grew PR mentions by 200%; content creation by 195%, LinkedIn followers by 114%- Manage end-to-end lead management process in conjunction with sales operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons, and disqualification reasons that feed into appropriate nurture streams when applicable)- Responsible for forecasting, measuring, analyzing, and reporting on the impact of demand creation activities on sales pipeline, revenue, and sales cycle length. Select targets, determine the tactical mix, design test, and measure offers and calls to action, and set individual program goals and measurement criteria- Led the integration of the Avanan Marketing team with The Check Point Marketing team- Managed Website and social media presence- Created marketing automation and lead nurture strategy to increase conversion rate optimization

B2B marketing services firm focused on tech companies. I partner with my clients acting as an interim VP of Marketing to bring innovative and new ideas to expand and accelerate their sales pipeline. Focus areas include: Creating integrated go-to-market plans, demand generation, channel marketing, and event management, including trade shows, road shows, executive events, online events, and webinars, and analyzing market data to adjust marketing strategy and make data-driven decisions and managing all aspects of digital marketing, social media, positioning, content creation, analyst relations & PR to ensure consistent messaging across all content channels.Clients include: BI: GoodData, Sigma Computing, SearchMetrics, Platfora, Guidewire, ActianCloud: CloudianSecurity: Stealth Security, Bromium, Avanan, Next Gen Cyber, Security Sisters Network, CyAlliance, TrustLogix, Jericho SecurityNon-Profit: The Linux Foundation (OMP, CNCF, ASWF, LFN, and ODPi)SaaS: Atlassian, Zoomdata, Anaplan, Leadspace, Guidewire, Graphite ConnectServices: Apexon, Very Good Ventures, Nintex

Birst is the premier analytics & BI platform.Managed a demand generation and channel marketing team responsible for Birst’s portfolio of programs, including email marketing, lead nurturing, webinars, social media, channel marketing, events, Birst’s User Conference, and paid programs. Worked closely with the Birst Sales Team, Executives, and Alliance Program team to plan and execute marketing programs for demand generation, channel marketing, and awareness of Birst. • Created programs for Birst’s partners that resulted in a 1942% increase in partner-generated leads, and a 34% increase in partner-created opportunities in the first six months of 2013• Created, implemented, and managed all aspects of the Channel Marketing Program, including quarterly partner marketing plans, market development funds (MDF) program, partner portal, and monthly Alliances webcast and newsletter• Created and rolled out a content syndication program to ensure Birst’s message was executed consistently throughout the Partner eco-system• Created marketing content on Partner Portal including 13 Marketing Programs in a Box, 16 email and drip campaigns, vertical-specific content, and tools to educate partners on successfully selling Birst• Developed, coordinated, and executed lead generation strategy, programs, and campaigns for new customer acquisition and nurtured and drove enhanced revenue from the existing customer base• Analyzed campaigns and programs for effectiveness and made valid conclusions; conducted marketing program reporting and analysis• Increased overall lead volume by 59%, with a 23% increase in lead-to-opportunity conversion and a 43% increase in the lead-to-opportunity acceptance rate• Managed all aspects of Birst’s User Conference, Birst FORWARD, which saw a 158% increase in overall attendance over the prior year and a 133% increase in sponsorship sales

SugarCRM is the CRM platform that makes the hard things easier. With Sugar, you let the platform do the work.Worked closely with the sales, marketing, and product marketing teams to create and manage a comprehensive partner go-to-market strategy to grow partner-driven sales. Developed, organized, and delivered multiple successful lead-generation campaigns. • Lead overall integrated campaign strategy and plan, outlining key themes, messages, and offers/mediums for promotions throughout the year• Developed and implemented tailored campaigns, programs, and events with partners for sales opportunity growth• Created channel marketing sales tools that taught partners how to position and sell SugarCRM, including vertical marketing plans, detailed integrated marketing plans, and customizable programs in a box• Defined and managed new partner onboarding for marketing activities• Led overall Demand Generation process and execution, including the formation of overall strategy, producing lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans• Created nurture campaigns to drive enhanced revenue from existing prospects and customer base• Developed outbound demand generation programs that enabled sales to meet or exceed quota every quarter• Responsible for the overall management of SugarCon 2012, SugarCRM’s annual user conference with over 1000 attendees• Recognized by UBM Channel’s CRN Magazine as 2012’s Women of the Channel

LogLogic is the provider of industry’s only scalable log and security intelligence platform for the enterprise and cloudI created and managed all aspects of LogLogic’s Channel Marketing Program, including channel enablement, communications, marketing programs, sales tools, and infrastructure. • Created Partner Portal where partners complete deal registration, assign leads, and gather marketing materials• Responsible for the development, execution, and implementation of marketing plans and programs; including development, execution, tracking, and administration of such projects and programs, maintaining a close working relationship with field sales, inside sales, channel, and marketing teams• Developed demand generation tools, including cold calling tools, collateral, and outbound marketing to drive leads, assisting in lead generation campaigns, seminars, and mailings, and creating a menu of available marketing programs for our partner to leverage• Analyzed, proposed, and executed marketing events and ensures that program metrics (financial and market) met overall financial and sales goals• Managed communications with partners, including a monthly newsletter, webcast, and promotions• Created Channel Dashboard in Sales Force.com to measure program success and report on critical metrics• Worked with Channel Partners to understand and continually improve LogLogic’s Channel Partner Program offering

Responsible for creating and managing lead generation programs, customer campaigns, and channel marketing. Including evaluating online lead generation opportunities and executing campaigns to create a steady flow of sales-ready leads. • Evaluated, executed, and tracked lead generation campaigns, primarily through online marketing, including Search Engine Optimization, Pay-Per-Click, banner ads, newsletters and various event sponsorships• Created and executed targeted lead-nurturing communications and promotions to create sales-ready leads• Managed and reported on all activities through a sophisticated, customized implementation of Salesforce.com• Managed marketing programs end-to-end, including developing budgets and plans, executing the work, managing vendors, and meeting the deadline• Managed a $2,000,000 marketing budget, ensuring all programs were on or under budget• Responsible for generating over 6,000 leads a quarter• Increased the quality of the leads by 2x (conversion ratio from 4% to 8% - lead to deal at 2.5%) • Decreased the cost per qualified opportunity from $5,600 in Q2 2008 to $1,350 in Q3 2009 • Increased number of opportunities Y-o-Y from 149 in Q1 2008 to 365 in Q3 2009 (with a flat budget) • Managed a team of full-time employees and contractors

Vontu is the industry-leading Data Loss Prevention (DLP).Responsible for the day-to-day management of marketing programs, including website, monthly webcasts, collateral, lead generation, trade shows, regional events, monthly newsletter, search engine marketing, and online advertising aimed at delivering first meetings with C and VP-level executives at Fortune 1000 and mid-market companies.

Zone Labs is the complete security & privacy suite that guards against the most sophisticated cyber threats and attacks.Responsible for all day-to-day project management of marketing communications and channel marketing projects (product launch deliverables, collateral, sales tools, trade shows, ROI tracking, and program analysis) and all sales, channel, and marketing events, ensuring deliverables are executed against approved project objectives, requirements, and timing, budgets, including managing the work of internal resources, external vendors and partners.

SoftCoin is the leader in digital coupons for CPG brands.Responsible for researching, creating, and writing all sales materials, proposals, and presentations which directly lead to the acquisition of new clients and revenues of over 40K in 2 months. Initiated, created, and provided detailed monthly analytics on all SoftCoin-powered programs, including promotions for Kraft, Frito-Lay, Dole, Kodak, and Boston Market.

OptiMight strives to enhance carrier core transport networks by eliminating expensive electronic conversion and regeneration while offering greater capacity through the development of scalable dense-wave-division multiplexing (DWDM) transmission systems.Responsible for building and managing the company brand and maintaining market awareness while initiating efforts to accelerate the sales cycle. Managed cross-functional teams to deliver all projects on time and under strict budget guidelines using my exceptional project management skills. Managed all aspects of trade show coordination, including budget, logistics, travel, scheduling, collateral, email blasts, training, and management of staff during the events