Conceptualize and design solutions from kickoff to completion, distilling complex and abstract concepts into relevant and clear designs across print and digital platforms (email and social). Partner with stakeholders to understand and parse details of vision and strategy. Build relationships across teams that assist in elevating visual storytelling initiatives. Collaborate with cross-functional partners, executives, and designers to align design strategy. Mentor design team members.Key AchievementsInstrumental in developing new retail design aesthetic which is used as the current standard across all digital and print designs.Rebranded all internal communication design including email templates, social media, and human resource materials.Selected to be one (on a team of 60 out of ~4,000 colleagues) to serve as a Diversity Champion Committee Co-lead to move the firm’s Diversity, Equity, and Inclusion initiative forward.Combined Dress for Success Campaign Clothing Drive Co-chair between Eaton Vance Distributors and Parametric companies.

Built, maintained, and strengthened global brand through strategy and execution of online and offline marketing efforts. Developed and managed digital marketing strategies for website, internal intranet, email, and social media channels. Partnered with cross-functional teams to design compelling content and ensure strategic alignment between brand and all corporate communications. Directed and coordinated external vendors to ensure consistent visual identity.Key AchievementsInitiated and executed website re-design including development of new strategic messaging and purposeful design.Created new brand strategy and visual identity to enhance brand positioning across web, social media, sales and marketing materials, and key corporate assets.Designed fact sheets, shareholder reports, signage, and event collateral including template creation, global photo shoot direction, and final artwork selection for print and digital mediums.

Collaborated with senior staff on variety of print materials to conceptualize and design advertisements, internal collateral, brochures, and event materials. Established visual consistency across multiple business lines while adhering to strict brand standards. Standardized signage for all offices.

Designed multimedia branding campaigns aligned with visual identity while adhering to tight deadlines and budget constraints. Served as lead designer for Nissan, Nordstrom, and Coca-Cola 401k educational campaigns. Managed multiple vendor relationships with photographers, illustrators, printers, and paper distributors. Art directed video and photo shoots. Partnered with production staff to oversee printing process from preparing final files to attending press checks.