Co-taught Williams College Winter Study Class: Principles of Effective Leadership

Hästens, founded in 1852, is Sweden’s oldest manufacturer of blue-checked luxury beds. A fifth generation family-owned company, Hästens is distributed in 32 countries through wholesale, shop-in-shop and company owned retail channels. • Managed North American, UK & Asian businesses reporting to global CEO• Integral contributor to business turnaround in 2013, including 12% YOY global growth and significant YOY EBITDA improvement; 2013 was first year of business profitability since 2007• Member of Global Leadership Team, contributing to decisions on company structure, funding and strategy• Head of global retail strategy committee, determining real estate, operations and marketing strategy for Hästens’ global rollout of company-owned shops• Managed global digital team and website, including social media, mobile and CRM strategy

L’Occitane is an international retailer of luxury beauty products based in the south of France. Distributed in over 2,000 stores in 90 countries, L’Occitane is listed on the Hong Kong Stock Exchange and had annual revenue of $1.1b in 2012. • Responsible for $30mm global ecommerce sales across more than 50 global websites; managed global team of 30 based in NY, Paris and Hong Kong• Led global digital direction, technology integration, sales and marketing strategy (e-mailing campaigns, paid search, affiliate marketing, SEO, SEM, mobile development, creative execution)• Established global strategy for all social media properties• Recognized by L2 ThinkTank in 2012 as #8 out of 56 global beauty brands for “Digital IQ”; highest ranking non-Estee Lauder, non-L’Oreal brand

P&L responsibility for $23mm multi-channel business reporting to US Managing Director including: • Wholesale business, running relationships with Sephora, QVC and other independent accounts• Ecommerce business, including digital marketing• B2B and Corporate Gift business, including relationship with Four Seasons

• Directed $7mm branding and operational marketing budget reporting to US Managing Director; managed team of 10 including visual merchandising, creative, public relations, direct marketing and sales promotion• Managed marketing calendar, campaign development and marketing investment, shifting 80% of budget from print media into higher efficiency marketing channels including events, CRM and PR• Owned US product strategy, including new product ordering, pricing, sales analysis, markdown and exit strategy; led initiative to reduce in-store inventory and increase merchandising efficiency• Responsible for one million CRM database and consumer catalog development

Mikasa is an American company specializing in tabletop fashion in dinnerware, crystal stemware, barware and decorative accessories. Distributed through both department stores and company owned retail stores, Mikasa’s annual revenue in 2003 was $200mm.• Directed $5mm marketing budget for 170 retail stores in North America, including creative direction, public relations, media planning and media buying; reported to Executive Vice President and managed team of four• Led organization through the 12 month development of Mikasa’s new retail prototype; responsible for brand repositioning, creative direction and visual merchandising

Princeton Photo Network owned and operated eight founder-branded, high-end portrait and wedding photography studios. The business was formed to capitalize on the emerging trends in online digital photography and to create economies of scale in marketing, purchasing and technology.• Wrote business plan and helped secure $7mm private equity funding from Sagaponack Partners; reported to CEO • Initiated and managed strategic partnerships with Kodak and other industry leaders; negotiated supplier relationships