Christine Cantrell Email & Phone Number

Fort Worth, Texas, United States

Fort Worth, Tx

Houston, Tx

• Manage four account teams, supervising project deliverables to ensure client satisfaction• Secure local, regional, national and international media coverage for clients’ events or products• Develop and execute strategic marketing and publicity plans to deliver powerful results that meet or exceed goals • Write press releases, concept documents, talking points, key messages, fact sheets, press kits, blogs, social media messages, e-newsletters, and web content • Coordinate and facilitate media interviews for live TV, radio, online and print media outlets• Establish and maintain relationships with a broad range of media contacts • Negotiate media sponsorships for nonprofit clients to achieve maximum in-kind advertisements • Provide strategic recommendations to clients regarding website, online engagement and branding

Houston, Tx

• Develop, implement and monitor social media campaigns across multiple digital platforms• Track, analyze and report communication results to the client and board of directors • Monitor media coverage via Critical Mention, TV Eyes and Meltwater• Research and build media contact lists via CisionPoint• Manage website content updates, including copywriting and maintenance, in CMS for DiscoveryGreen.com

Fort Worth, Texas

Executing tasks as they arise per the needs of 11 client accounts and working with a team to accomplish goals.Involved in media relations at events and manage all records of media coverage for client report.

Abilene, Texas

Coordinated work-flow of six active clients and internal agency marketing.Assigned projects and tasks to 30 undergraduate agency staff members and ensured projects are completed on time, within budget and consistent with strategy.

Orchestrated all design, print production and client communication over a five month campaign for a specific client leading the business competition project to a 15% increase in registered participants. Managed team of four students to accomplish project goals.

Abilene, Texas

Conducted more than 500 surveys via telephone to selected areas in the United States and Canada to gain data for clients, including studies for ZA’s largest client account, Aviall, a global aviation components distributor and Boeing subsidiary

Worked closely with public relations and social media directors to fulfill duties such as social media monitoring and maintenance, created research surveys, proofing, research, website maintenance and general office assistant.

Worked closely with public relations and social media directors to fulfill duties such as social media monitoring and maintenance, created research surveys, proofing, research, website maintenance and general office assistant.