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I help associations grow through the voice of their future members by diving deep into understanding gaps between members and associations with tailored solutions.Clients come to me when they:- Experience high turnover in or low growth in their membership.- Spend their time and money on traditional campaigns with little growth or results. - Have a strategy that calls for growth but either don’t have the right people, resources or are unsure of what they’re missing. With 10 years in operation, I have served 106 trade and professional associations throughout North America. As a WBE-certified business (Women Business Enterprise), my designation has been crucial for associations with diversity supplier programs across North America.When you work with me you’ll not only get comprehensive research and growth insights but the implementation of revenue and pricing strategies that benefit both associations and their members.𝐏𝐞𝐨𝐩𝐥𝐞 𝐈’𝐯𝐞 𝐡𝐞𝐥𝐩𝐞𝐝: “We came out of our work with Halmyre with a much better understanding of who our membership base is, and how to tailor our services and brand to better engage them.” Michael Rothe - President & CEO, CFLA“Our newly created membership engagement team needed to attract, retain and engage our national members. Halmyre facilitated strategic analysis and insights-driven research to help us see our organization more clearly from our members’ perspective.” John Feeley - Vice President, CMA“The integrated team at Halmyre helped us restructure our membership brand. The team at OSPE is now connected to our members’ wants and needs better than ever.” Baijul Skukla - Member Services and Strategic Partners, OSPE Ready to talk about making the right marketing decisions to ensure a return on your investments?Book a call with me here: https://calendly.com/csaunders-halmyre/association-strategy-session-60-minutes-for-growth
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President And FounderHalmyreCanada
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President & FounderHalmyre May 2018 - PresentToronto, Canada AreaAssociations need to stay resilient and to do this they need to learn to listen to the voice of their future member.There are a lot of wicked problems out there challenging associations, and Halmyre drives a market-driven analytical mindset to uncover growth that lasts for associations: our unique "outside-in" methodology helps burst the association "bubble." We are pragmatic, driven and will change your organization so you in turn can change the industries and professionals you serve for their long-term success.The team at Halmyre are "Capital 'M'" Marketing consultants to trade and profesisonal associations: we focus on the fundamentals from the voice of your future member to the revenue strategies that build value perception, we are your Marketing Strategy Partners.
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PresidentThe Marketing Strategy Group Jul 2014 - May 2018Toronto, Canada AreaSolving marketing problems for businesses and organizations. Expert in digital marketing and the use of technology to measure performance and advance business objectives. Specializing in non-profit, professional associations, regulatory organizations and technology plays. -
Co OwnerH2 Central Marketing & Communications Sep 2008 - Jul 2015Toronto, Canada Area -
PresidentH2 Central Marketing & Communications Sep 2012 - Jun 2014Toronto, Canada AreaExecutive at this 45 person firm, managing key accounts, business development and digital marketing practice. Specializing in financial services, government, technology and semi-regulated businesses.
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Vp Interactive MarketingH2 Central Marketing & Communications Aug 2007 - Oct 2012Senior account management for integrated marketing in financial services, non-profit, semi-government and regulated services businesses; manage interactive marketing and consultation practice and lead research & development in new technologies.
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General ManagerCibc Apr 2003 - Jun 2007Held 2 portfolios at CIBC: GM of Product Development for Consumer Payments and GM of Business Products Project Delivery. Both were in the Global Deposits & Payments division of Retail Banking. Scope spanned new innovation in payments such as Visa Debit, pre-paid cards, and cash management products like Wholesale Lockbox, EFTs and project contribution to the TECP industry project. -
Vp Business SolutionsCertapay Inc. Aug 2000 - Oct 2002Joined in start-up mode as 4th person in the company with product Development responsibilities, including market research, product definition, and project management. As the company grew, the role evolved into a key part of the B2B business development team.• Managed inter-bank product and marketing working groups of over 100 people through complex decisions • Orchestrated 4 major FIs launching Email Money Transfers simultaneously after 2 year project• Negotiated common marketing launch approach amongst 4 FIs, product name/positioning and functionality• Led market research, detailed business case analysis, B2B marketing program• Responsible for outsourcing key operations: payment processing, fraud & risk management, customer support. Led vendor selection process, negotiated contracts and SLAs • Acted as senior subject matter expert to support aggressive international FI sales strategy
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Project Manager, Professional ServicesCommunicopia Jun 1999 - Jul 2000Mandate at this boutique B2B development shop was project and account management, with responsibilities for writing proposals, identifying client requirements, establishing budgets/timelines, billing, and post-implementation reviews.• Streamlined best project management practices through strong leadership and by writing successful proposals for staff training at this provider of online mutual fund database tools - average project size was $50K - $100K• Improved budget control/planning by almost 75% to ensure project plans landed within 5% variation of actual results• Developed winning sales proposals for new and existing clients such as Merrill Lynch, ManuLife & CIBC
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Project Co-Ordinator, Web BankingTd Bank 1998 - 1999Joined the new Web Banking team in the 6 month run-up to launching its first-ever web transaction site. Supported the launch by championing Small Business requirements; project co-ordination, business case support, requirements gathering/analysis, market and competitive research.• Channel manager for Small Business online channel, exceeding 1st year acquisition plan by 30%• Managed strategic initiative to migrate 180,000 users of software banking to the new Web channel• Day-to-day business contact for all registration, billing and data warehouse IT systems
Christine Saunders Skills
Christine Saunders Education Details
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Political Philosophy -
Philosophy -
Political Science
Frequently Asked Questions about Christine Saunders
What company does Christine Saunders work for?
Christine Saunders works for Halmyre
What is Christine Saunders's role at the current company?
Christine Saunders's current role is President and Founder.
What is Christine Saunders's email address?
Christine Saunders's email address is cs****@****tral.ca
What is Christine Saunders's direct phone number?
Christine Saunders's direct phone number is +141622*****
What schools did Christine Saunders attend?
Christine Saunders attended The University Of Glasgow, The University Of Edinburgh, University Of King's College.
What are some of Christine Saunders's interests?
Christine Saunders has interest in Economic Empowerment, Politics, Education, Environment, Hobby Farmer And Slave To My Garden, Poverty Alleviation, Fledging Chorister, Animal Welfare, Arts And Culture, Master Scuba Diver.
What skills is Christine Saunders known for?
Christine Saunders has skills like Strategy, Integrated Marketing, Marketing, Market Research, Management, Leadership, Business Development, Strategic Planning, Digital Marketing, Marketing Communications, Product Development, Strategic Partnerships.
Who are Christine Saunders's colleagues?
Christine Saunders's colleagues are Christine James, Alison Abbott, David Lloyd, Mba, Cm, Thomas R. D. Oakes, Jeff Gibson, Gabrielle Pribluda.
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1hotmail.com2 +141643XXXXX
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4gmail.com, oncommunication.ca, signatureonetoone.com, northern.co2 +141645XXXXX
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Christine Saunders
Toronto, On
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