• Provide strategic leadership of internal and external communications, public relations and media relations.• Establish department goals and KPIs, measure effectiveness and communicate progress to goals to C-suite. Also responsible for managing and maximizing communications and PR budget. • Responsible for leading a team of Communications Business Partners that build and execute outcomes-based communications plans that align with Ferguson's vision and strategic direction.• Introduce new digital tools to the organization to lessen reliance on email. Examples include leadership videos, podcasts, virtual town halls, Yammer and modern Sharepoint. Assist with managing intranet strategy, content and engagement.• Lead reputation and issues/crisis management as well as media relations across all channels including digital, social media and traditional media. • Serve as the company's primary spokesperson ensuring information is disseminated to media clearly, accurately and authentically. • Manage all incoming and outgoing media inquiries, building strong relationships with key journalists inside and outside the industry.• Draft CEO and executive communications, ensuring an authentic tone of voice that connects with stakeholders.• Oversee PR agency resources in regular cadence of media outreach to high-value national and regional media outlets.

• Created annual strategic marketing plan and budget, in addition to, targeted PR plan and budget.• Assisted with collateral development, ad creation, direct mail and email marketing campaigns.• Planned client appreciation events, industry seminars and networking mixers.• Wrote proposals for accounting services in response to RFPs or RFIs.• Oversaw strategic planning, traditional marketing, e-marketing, webinar logistics and public relations for firm wide ReCon industry group, comprised of over 40 members located from Washington DC to Miami, FL. Also responsible for creating annual strategic action plan and budget.• Write press releases, brainstorm PR-worthy topics, pitch select media and manage relationship with PR firm.

• Served as a valued advisor to a variety of clients and their marketing teams.• Developed strategic marketing/advertising/public relations plans, cost estimates and timelines to achieve goals.• Managed production for corporate identity packages, brochures, direct mail campaigns, TV and radio ads, websites, newsletters and other creative projects.• Assisted media buyer with the creation of media plans including media selection, scheduling and budgeting across TV, radio, print and online.