Christine Bucher Email & Phone Number

Warren, Nj, Us

New Jersey

ROLE OVERVIEW: Promoted to capture increased market share and reimagine business in rapidly changing retail and ecommerce environment. Cultivate relationships with customers including Target, Wal-Mart, Michael’s, Costco, Walgreens, CVS, Tesco, and Smyths to deliver on margin, brand, and retailer goals. Partner with Product Development Director to roadmap strategic plans. Conceive and deliver persuasive, data-based presentations. Evaluate sales metrics. Provide design feedback. Collaborate with Senior VP of Merchandising, CMO, Sales, Buyers, and other internal and external U.S. and China-based stakeholders to ensure alignment of creative and business vision, meet deadlines and budgets, and dissolve logistical barriers.CONTRIBUTION HIGHLIGHTS:✓ Drove key account to record high sales in 2021 by orchestrating major retailer placement for two imaginative play products.✓ Fueled 25% increase in online sales in 2020 and exceeded Amazon sales goals; continuously evaluated omnichannel marketing balance and adjusted shipping timelines and product inventory to minimize impact of pandemic-driven brick and mortar retail closures and capitalize on soaring online sales of toys / arts & crafts / DIY.✓ Built and launched new Merchandising Team in cooperation with Senior VP to focus on expanding Fashion Lifestyle business. ✓ Captured company's first placements in highly competitive Target Toy Department.✓ Crafted and rolled out transformative SOPs that bolstered productivity by enhancing role clarity and cooperation between teams.

ROLE OVERVIEW: Challenged to accelerate overall business growth and increase margins across all brands and retailers. Worked closely with VP of Merchandising and Director of Product Development to devise product plans in alignment with customer needs. Selected to serve on cross-functional committee tasked with developing company-wide SOP. Sharpened focus on talent development, retention, and mentoring. Oversaw team of 6.CONTRIBUTION HIGHLIGHTS:✓ Sparked record-setting 90% growth in Tween business, an integral factor in achievement of company's best revenue performance to date.✓ Capitalized on understanding of market trend data to displace major competitor's product, gaining retailer trust and key SKU placement.✓ Exponentially increased sales across Wal-mart, Michael's, and Target while solidifying new relationships with Dollar General and Family Dollar.✓ Jumpstarted stalled growth accounts, exceeding sales objectives within 1 year.

ROLE OVERVIEW: Promoted into this newly created role to focus on growing company's #1 licensed brand, Sanrio / Hello Kitty, a top revenue generator, and shifted into expanded role leading Tween Merchandising Team of 4. Oversaw multimillion-dollar business encompassing 8-10 brands and 100+ SKUs across major retailers. Steered products through complete lifecycle, partnering with global cross-functional stakeholders across Merchandising, Art/Design, Licensing, Program Management, and Sales. CONTRIBUTION HIGHLIGHTS:✓ Enhanced production decision-making capability and dissolved cross-cultural communication barriers by traveling to China to gain insights on manufacturing processes and educating U.S. team on required lead times.✓ Bridged communication between Product Development and Merchandising following organization restructuring to maintain seamless operations and ensure role clarity.

Warren, New Jersey

Warren, New Jersey