Christine Short

Christine Short Email and Phone Number

Director of Product Management, Platforms @ Hearst Newspapers
New York, NY, US
Christine Short's Location
New York City Metropolitan Area, United States, United States
Christine Short's Contact Details

Christine Short personal email

n/a
About Christine Short

I’m a product manager looking for their next roadmap to own. My background is in advertising and building custom digital experiences.I’ve worked for more than a decade on both the sell side and buy side of advertising. I also have experience vetting and implementing new ad product technology, managing a team of traffickers, inventory analysis, and campaign management.

Christine Short's Current Company Details
Hearst Newspapers

Hearst Newspapers

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Director of Product Management, Platforms
New York, NY, US
Website:
JoinHNP.com
Employees:
3636
Christine Short Work Experience Details
  • Hearst Newspapers
    Director Of Product Management, Platforms
    Hearst Newspapers
    New York, Ny, Us
    View
  • Vox Media
    Senior Ad Product Manager
    Vox Media May 2022 - Dec 2024
    Washington, Dc, Us
    View
  • Insider, Inc.
    Revenue Products Manager, Innovation Incubator
    Insider, Inc. Oct 2021 - May 2022
    New York, Us
    View
  • Major League Baseball
    Senior Manager, Ad Product Technology
    Major League Baseball Mar 2020 - Oct 2021
    New York, New York, Us
    View
  • Major League Baseball
    Senior Manager, Club Projects
    Major League Baseball Jan 2019 - Mar 2020
    New York, New York, Us
    View
  • Major League Baseball
    Senior Manager, Advertising Technology
    Major League Baseball Apr 2017 - Jan 2019
    New York, New York, Us
    View
  • Major League Baseball
    Manager, Advertising Technology
    Major League Baseball Jan 2015 - Apr 2017
    New York, New York, Us
    View
  • Vice Media, Inc.
    Director, Ad Ops Americas
    Vice Media, Inc. Jun 2014 - Jan 2015
    Brooklyn, New York, Us
    - Promoted to Director of Ad Ops Americas after eight months, increasing responsibilities to manage a team of seven traffickers in the United States, Canada, Mexico and Brazil- Served as advertising operations lead on rolling out Cross-Sell in Google Ad Manager (GAM), giving Vice the ability to forecast and traffic their own YouTube advertising- Responsible for reconciling programmatic revenue from Google Ad Manager (GAM) Ad Exchange on a monthly basis for Vice properties globally- Maintained relationships with Ad Ops-related vendors including Google, Ad-Juster, Ooyala and The Media Trust
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  • Vice Media, Inc.
    Us Advertising Operations Manager
    Vice Media, Inc. Nov 2013 - Jun 2014
    Brooklyn, New York, Us
    - Managed team of six including traffickers and media planners in the United States handling digital advertising campaigns on desktop, tablet, mobile and YouTube. Properties include Vice.com, Noisey.vice.com, Thump.vice.com, Motherboard.vice.com, Fightland.vice.com, Sports.vice.com, Munchies.vice.com and the Advice network of 100+ sites- Provided analysis and reporting including inventory availability and insights such as sell-through- Reconciled with accounting to assist in billing of advertising partners on a monthly basis - Served as technical liaison and support to trafficking teams in the Vice offices worldwide for escalated ad serving issues and advanced trafficking problems
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  • Gannett
    Senior Inventory Analyst
    Gannett May 2013 - Oct 2013
    New York, Ny, Us
    - Served as a lead contact for Gannett's 100+ local newspaper and broadcast markets in terms of digital inventory creation and questions regarding available impressions- Monitored delivery and prepared presentation on top revenue at risk campaigns on a weekly basis including new plans on how to best reallocate impressions to maximize revenue- Owner of updating and fielding questions regarding Gannett's Digital Trafficking Order form for all local newspaper and broadcast markets to ensure deals could be entered in a timely manner- Audited inventory in DoubleClick for Publishers (DFP) ad server and make appropriate changes based on Gannett business rules to provide consistency across the network
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  • Gannett
    Inventory Analyst
    Gannett Jun 2012 - May 2013
    New York, Ny, Us
    - Assisted in ad server migration to DFP Premium as only inventory representative on day-of-launch calls for 21 markets- Reviewed and approved media plans from national sales team to run on USA Today as well as Gannett's newspaper and broadcast desktop and mobile properties- Provided technical support to external sales staff and trafficking teams to solve inventory related issues
    View
  • Gannett
    Advertising Campaign Specialist
    Gannett May 2011 - Jun 2012
    New York, Ny, Us
    - Assisted in deployment of Google Ad Manager (GAM) as lead trafficker for first broadcast site to migrate to the new ad server - Oversaw daily management of digital ad campaigns including campaign trafficking, targeting, pacing and optimization using Google Ad Manager (GAM), AdTech Helios IQ, AdMarvel and Yahoo! APT- Ensured timely and situation appropriate correspondence related to gathering creative, reporting and issue resolutions for interactive advertising campaigns across display, video and mobile
    View
  • Creative Loafing
    Digital Advertising Operations Specialist
    Creative Loafing Sep 2010 - May 2011
    Atlanta, Ga, Us
    - Created and enforced workflow process for sales staff of Washington City Paper, Chicago Reader, Creative Loafing Atlanta, Creative Loafing Charlotte, Creative Loafing Sarasota and Creative Loafing Tampa to ensure accurate and timely execution of campaigns using DoubleClick Campaign Manager (DCM)- Revamped weekly campaign progress reports by implementing an automated reporting system streamlining client communication efforts along with increasing campaign profitability
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  • Washington City Paper / Creative Loafing
    Advertising Coordinator
    Washington City Paper / Creative Loafing Apr 2009 - Aug 2010
    Washington, District Of Columbia, Us
    - Managed, scheduled and trafficked media placements for both online and print advertising schedule for Washington City Paper sales and marketing team using DoubleClick for Publishers (DFP)- Oversaw creation of marketing materials from planning stages to final product including print and online advertisements, event signage, and newspaper streetbox signs in greater Washington DC area
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  • The Planetary Group
    Senior Publicist
    The Planetary Group Jan 2007 - Feb 2009
    Us
    - Promoted to position of Senior Publicist after 20 months- Managed deadline-driven publicity campaigns for approximately 60 independent artist clients- Media secured in publications such as SPIN, Fader Magazine, Alternative Press and Boston Globe
    View
  • The Philadelphia Business Journal
    Editorial Intern
    The Philadelphia Business Journal Aug 2006 - Dec 2006
    - Responsible for editing, writing and reporting stories as assigned using Associated Press Style for a circulation of approximately 12,500- Bylined column on philanthropic business initiatives and created profile on business leaders weekly
  • Press Of Atlantic City
    Editorial Intern
    Press Of Atlantic City May 2006 - Sep 2006
    Pleasantville, Nj, Us
    - Wrote a total of 28 articles for entertainment, dining and news sections according to Associated Press Style for a circulation of approximately 70,000 - Designed page layouts weekly using QuarkXPress
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  • Fmqb
    Research Assistant
    Fmqb Aug 2005 - May 2006
    Us
    - Hired as a research assistant after 6 month internship- Responsible for researching, writing and editing online content for music industry website
    View

Christine Short Skills

Online Advertising Digital Media Social Media Digital Marketing Inventory Management Platform Integration Javascript Twitter Marketing Facebook Marketing Krux Doubleclick Campaign Manager Doubleclick For Publishers Doubleclick Bid Manager Google Tag Manager Data Management Platforms Advertising Operations Marketing Technology

Christine Short Education Details

  • Cabrini University
    Cabrini University
    English And Communication
  • General Assembly
    General Assembly
    Front-End Web Development Course

Frequently Asked Questions about Christine Short

What company does Christine Short work for?

Christine Short works for Hearst Newspapers

What is Christine Short's role at the current company?

Christine Short's current role is Director of Product Management, Platforms.

What is Christine Short's email address?

Christine Short's email address is ch****@****mlb.com

What is Christine Short's direct phone number?

Christine Short's direct phone number is +141595*****

What schools did Christine Short attend?

Christine Short attended Cabrini University, General Assembly.

What skills is Christine Short known for?

Christine Short has skills like Online Advertising, Digital Media, Social Media, Digital Marketing, Inventory Management, Platform Integration, Javascript, Twitter Marketing, Facebook Marketing, Krux, Doubleclick Campaign Manager, Doubleclick For Publishers.

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