Christine Winner Ferhat, Mba Email & Phone Number

Kansas City, Mo, Us

• Leading the company's CX program - strategy, implementation and measurement. • Momentum ITSMA, a world-leading B2B growth consultancy, awarded CRB's CX program, in a field with many international competitors, their Diamond Award (the highest level of recognition) in the Leveraging Customer Research category in their 2023 Marketing Excellence Awards. • Responsible for managing and optimizing Voice of the Customer platforms; analyzing qualitative and quantitative data; and communicating findings, insights and recommended action plans to executive, department, and account stakeholders.

Overland Park, Kansas

• Mapped omni-channel customer journeys and sub-journeys, analyzed voice of the customer (VOC) verbatim and reviewed data to identify customer pain points. • Conducted primary research, consolidated data and presented findings to influence stakeholders and gain agreement on recommendations. • Facilitated cross-departmental solution sessions, including Design Thinking techniques, and helped guide action plan creation.• Conducted focus groups and customer panels to test and gain feedback on newly implemented capabilities.• Provided executive-level presentations to clearly and concisely explain complex, customer-impacting issues.

Kansas City

• Implemented bid strategy process and tools for customer-focused messaging• Created and taught persuasive writing techniques for proposals and presentations • Increased win rate by 20 percentage points over two-year period

Kansas City

• With VP of Sales, created and implemented account-based marketing approach; sales grew from $200M to $890M over 2007-2015• Authored all RFP responses, sales communications, executive communications; led company re-branding; directed company’s agency of record and all creative work; supervised social media and internal communications

Overland Park, Kansas

• Recruited to become company’s first Web editor; established and owned editorial content standards; edited and published all marketing content on embarq.com (now centurylink.com)• Wrote winning response to Verizon’s RFP for national supply chain services ($1.75B)

Gardner, Kansas

• Built and led the two-day annual strategic planning session for executive team • Owned the communications and metrics for cascading the strategic plan into the company (Balanced Scorecard methodology)

Gardner, Kansas

• Led team of eight who responded to RFPs and project-managed implementations (complex, multi-million dollar outsourcing contracts) • Wrote winning response to BellSouth’s RFP for supply chain services ($2.5B); won Sprint Elite award

Gardner, Kansas

• Created, launched and managed omni-channel campaigns, including public relations, events, advertising, direct mail; authored company website (sprintnorthsupply.com)• Managed communications for Pinnacle Conference (three-day customer event); won Sprint Elite award

Kansas City, Missouri

• Created and implemented public relations campaigns

Paris, France

• Wrote for Futures Studies Programme. Topics: agriculture, economics, energy, environment, health, organizational management, science, social issues, technology, trade and transportation

Paris, France

• Areas of expertise: economics, European Union political/financial integration, cultural features

Paris, France

• Taught language and culture to French business executives, beginner to advanced levels

Iowa City, Iowa

• Areas of expertise: business, arts and entertainment, long-form features

Greater New York City Area

• Wrote education stories published in the national edition

Master Of Business Administration (M.B.A.)

Education record

Bachelor Of Arts (B.A.), French Literature

Bachelor Of Science (B.S.), Journalism (News/Editorial)

Certificats De Langue Française