Managing customer-facing website, email and billing communications for four territories, communicating and clarifying products, services, rate plans, and more. Executing extreme-weather communication plans. Managing a team of four.

My writing work includes articles related to running, cycling, and triathlon, including essays, gear guides, and trip/race reports. Wide variety of clients, including ghostwriting and thought-leadership projects, content marketing for a marathon (registrations grew from 800 to 9,000 in a single year), product reviews and buyer's guides for Conde Nast Traveler, and articles for sports magazines and websites. Voice and branding strategy for new products and websites.Sample clips:Triathlon Magazine: Triathlon’s first gender non-binary pro: Rach McBride leads the wayhttps://triathlonmagazine.ca/personalities/triathlons-first-gender-non-binary-pro-rach-mcbride-leads-the-way/ Conde Nast Traveler: The Best Bikes For Every Type of Ridehttps://www.cntraveler.com/story/best-bikes-road-mountain-trail-commuterConde Nast Traveler: Best Bike Accessories for Those Who Plan to Ride All Summerhttps://www.cntraveler.com/story/best-bike-accessories-helmetsAnalysis: Restarting Triathlon Post-COVID: What Will It Take?https://cfrietch.com/2020/05/12/restarting-triathlon-what-will-it-take/USA Triathlon: You Know You Want to Tri Ithttps://www.mytimetotri.com/training/general/you-know-you-want-tri-itThe Leavenworth Times (op-ed): Keep It Up Kansashttps://www.leavenworthtimes.com/opinion/20200417/guest-column-keep-it-up-kansas

Content creation and editing for mattress-review startup. Lead storytelling strategy. Light HTML and video management. Social media

I was directly responsible for content marketing and process initiatives that led to double-digit YOY revenue and engagement growth over my tenure. I also improved membership retention, created marketing funnels and lead-gen opportunities that led to increased value-per-visitor and cart value. I also stabilized staffing, assessed staffing needs and increased headcount by 100%, and created a benefits program to bring this startup into a more competitive space. New products developed and launched by me quickly became top-10 bestsellers.

Managed content and marketing calendar for the Reboot with Joe website and suite of products. Developed and scripted the company's certification course for nutrition professionals. Through optimization and CRM, improved newsletter open and click-through rates 3x.

I developed digital content and branding strategy for a website, app, social media, newsletters and marketing materials for a new book, "The Fast Metabolism Diet" by Haylie Pomroy, a celebrity nutritionist. The book, and second book, "The Fast Metabolism Diet Cookbook" spent many weeks on the New York Times bestseller lists. The corresponding iOS app is a top-seller in the diet vertical.• Website traffic grew from 0 to 350K monthly uniques; 1 million PVs• Grew Facebook fans from 500 to 50K, Twitter from 0 to 4K, Pinterest to 35K, starting from zero.• Grew newsletter subscriber base from 0 to 140KAlso was the Community Manager for TasteBook.com, working on social media and digital strategy for this emerging food and cooking website.

Started in 2000 as a junior editor. Promoted to managing editor in December 2001 and to editor in chief in 2008.Grew editorial content of Internet startup ConsumerSearch.com (birthed in 1999) from 50 topic areas to more than 450. Crafted editorial voice of the site's content, extending product offerings to a blog, social media sites, mobile platforms and public-relations initiatives including surveys and contests. Developed content-forward, common sense SEO strategy that helped propel key terms to top search-rank positions. Managed transition through the dot-com burst of 2000, and through the 2007 acquisition by The New York Times Company, eventually growing the site's editorial team to a full-time staff of seven, with global freelance support of more than 50. Worked with key company stakeholders to evolve company business and branding strategy.

Contract tailoring for fashion shows, photo shoots, commercials, theater. Spend two months on tour with Eric Idle of Monty Python. Installed and constructed seasonal decor for Queen Mary 2 (cruise ship).Clients included: Calvin Klein, Anne Taylor, Paper Mill Playhouse, Signature Theater Company, Macy’s, Maidenform, Bloomingdales

Tailor for Broadway costume shop. Contributed menswear for theater, film, opera and dance. Specialized in 18th and 19th century menswear