Develops, implements and oversees the organization's global marketing and divisional brand and communications strategies to advance the company's mission and goals. This includes raising brand awareness through creative marketing initiatives, PR, digital platforms, social media and partnership marketing.Responsible for the annual marketing plan, strategies and team. Identifies and plans differentiated and impactful marketing strategies/materials for every division and the global organization. Builds, manages and coaches a high-performing marketing team. Drives the implementation of marketing campaigns that meets business objectives and drives leads. Directs and supports market research collection, analysis and interpretation of market data for short- and long-term market forecasts and reports. Manages marketing budget and expenditures. Maintains brand standards and ensure compliance across all marketing and communications channels. Identifies competitors and evaluates their strategies and positioning while also devising counter-strategies. Builds long-term relationships with employees, clients, government officials and stakeholders.

Experienced in marketing design for internal and client products and services. Monitors and analyzes competitors’ strategies in the market. Responsible for the development and execution of integrated marketing communication plans. Leads creative design and copywriting for print assets as well as internal and external communications, including website build and management, social media, PR, tradeshows and community engagement. Drives sales planning and forecasting process. Leads cross-functional teams involving sales, marketing and technical to develop and implement market segment strategies and lead execution for selected growth opportunities. Coordinates with clients to create their brand strategy and implement the brand across all collateral materials. Consults with clients regarding project specifics such as paper, ink and design. Works with internal teams to ensure jobs are progressing smoothly and on time.

Targeted Marketing is a full service advertising and creative services firm catering to the multifamily industry. In the ever changing multi-family market place, it is essential to have a memorable presence and an effective message when targeting potential customers. Targeted Marketing offers a wealth of expertise and knowledge. From strategic marketing plans, branding campaigns, design and printing services, Targeted Marketing can be the key to your future success.Successfully grew the Targeted Marketing business 356% between 2012-2017 with an annual sales revenue increase from $239K to $850K. Developed pricing strategies while balancing firm objectives with customer satisfaction maximization. Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations. Directed and coordinated marketing activities and policies to promote products and services. Applied sales forecasting techniques and strategic planning to verify sales and profitability of products. Consulted with buying personnel to determine projected demand for products and services. Coordinated art and graphics creations with a team of 15 designers. Travelled nationally to meet with clients and deliver clear company messages. Directed product development using in-depth knowledge of vendor landscape and industry insights. Defined and tracked campaign effectiveness and adjusted strategies accordingly.

Responsible for management and development of over eighty-five residential real estate clients.Created publication inserts and ad layouts including content and artwork.Expertise with outside and inside sales techniques in order to progress greater current portfolio growth as well as development of new business.Leasing and marketing trainer to any interested management company clients.

Responsible for sales and marketing of 288-unit community. Assisted in increasing market rents 10.05% in one (1) calendar year, totaling 14 market rent increases.Part of the due diligences and acquisitions team. Consistently maintained renewal average of 60%. Responsible for ensuring collection account balances are up-to-date. Trainer for new assistant managers. Team leader of six (6)-member staff. Responsible for maintaining all print and Internet advertising. Solely responsible for maintaining less than 2% delinquency.